Bhartiya Urban

AGM-Marketing

Mantri Developers Pvt. Ltd.

AGM - Marketing (Mall Operations)

Nexus Malls

Head Of Marketing

Beyond Squarefeet Mall Management Pvt. Ltd.

Marketing
•	Developed, planned, & implemented region specific annual marketing plan with constant supervision of its use by continuously monitoring budgeted expenses vs. actual.
•	Analyzed the region specific marketing activities on weekly and monthly basis, review the tactics, and submit the analysis to the management.
•	Monitored all marketing production and vendor selection criteria / processes. Focused on maximizing each amount spent by reviewing and ensuring proper balance between cost, quality and timing.
•	Media Buying and Digital Marketing
Marketing Process and policies:
•	Developed region specific marketing process and policies for the smooth functioning of mall event and activities
Revenue generation:
•	Managed the Marketing Non Lease Income
•	Monitored and ensured the achievement of targets by the executives

Sr.Manager - Marketing

Runwal Group

Managed operations, marketing and event related functions for 4 malls ie R City, R Mall Mulund, R Mall Thane & R Odeon. Hands-on exposure to entire spectrum of planning & implementing marketing and promotional strategies.
Instrumental in conceptualizing, planning and execution of all marketing & communication strategies. Briefing and coordinating with creative agency with respect to all events and marketing related activities. 
Implementing mall marketing strategy, coordinating with PR agencies, planning marketing/ promotional activities & electronic and print media publicity. Strategizing to opt for appropriate medium of advertising basis the event objective and budget.
Planning & Execution of various ATL & BTL activities for all 4 malls, ensuring the budgetary control is maintained. Designing event calendar and ensuring event objectives are met for all events. 
Liaising with vendors/ suppliers, logistics, infrastructure, technical equipment suppliers and PR agencies. Leveraged strengths in cost-effective marketing management and vendor negotiations to end the last quarter, an average of 15% under budget (without compromising revenue and business growth goals).

Marketing Manager - Corporate Communication & Event Management

Vardhman Fantasy Park, Mumbai

Conceptualized, coordinated and executed events to enrich the brand and customer experience. 
Delegated responsibilities to the Event Team. 
Planning and making strategy to achieve target Revenue 
Generated Revenue through BTL Activities/ Sponsorship/ Corporate or Bulk bookings of Colo Theatrum.

Head - Events & Marketing

Metro Junction Mall, Kalyan

Created a sharply defined Communication Platform for Metro Junction Mall, Kalyan to delight consumers and build customer loyalty. 
Driving of revenue-earning streams by renting out space for brand promotions and signage 
Responsible for meeting budgetary and revenue income targets. 
Liaison with Mall occupants to achieve participation in events and address their issues related to marketing. 
Encouraged the highest possible standards of customer service from the team to maintain a smooth day-to-day operation. 
Communicated daily with Customer Service Centre functions – Complaint , Suggestions and Feedbacks – to ensure effective control and operation of all areas 
Trained and supported the Customer Service Team to reach their full potential through effective communication, leadership, discipline and motivation.

HOD- Customer Service and Marketing Coordinator

High Street Phoenix

Renting space for BTL Activity. 
Conceptualized and coordinated annual events to enrich the brand experience and drive maximum footfall. 
Liaison with the Creative Agency to create navigational aids like mall directory, maps etc. to enhance customer experience.

Asst. Manager - Events & Promotions

Arpan Publishing Pvt. Ltd

Worked as the Executive Secretary to the Executive Editor & C.O.O of the organization. 
Coordinated and styled Fashion Shoots.

Events and Editorial Coordinator

Suman Motels Ltd

Explored the potential business avenues through concept selling of investment schemes and Holiday Packages.  
Assumed roles of Data Entry personnel, Executive, Telemarketing Executive and Customer Service Executive

Telemarketing Representative

Steering Bhartiya Urban's marketing strategies, my focus on communications and new media has been pivotal in harnessing contemporary platforms for business growth. With a tenure at Mantri Developers that honed my expertise in mall operations, I bring a wealth of knowledge in orchestrating campaigns that resonate with today's consumers.

The dedication to crafting innovative business development initiatives is evident in the success of our marketing endeavors. At the core, my approach integrates strategic planning with creative execution, always aiming to elevate the brand experience and drive market engagement for Bhartiya Urban.

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