Growth Protocol

Enabling European B2B SaaS Startups to grow and scale by:
• Leading their marketing operations and demand generations programs
• Helping them to create and execute their growth marketing strategies
• Training and implementing the leadership and the marketing team on: agile marketing, growth marketing, and conversion optimization methods 
• Mentoring newcomers to the tech world to become digital marketing specialists

Fractional CMO & Growth Marketing Advisor

Onomi

VP of Marketing

SpotMe

Vice President Marketing

ElectricFeel | Shared Electric Mobility

ElectricFeel is a social enterprise that enables transport and sustainability operators to launch zero-emission shared micromobility services.

Head of Marketing

Beekeeper

Beekeeper is an award-winning B2B SaaS with a digital workspace solution enabling enterprises and organizations to reach and communicate with their entire enterprise workforce. My responsibilities are to:
• Create and deliver the digital marketing strategies
• Manage inbound demand generation and digital marketing operations
• Lead and manage the digital marketing team and external digital agencies
• Drive and monitor the ROI, customer lifetime value and income generate via digital channels
• Keep abreast of all relevant technologies to ensure all the digital channel remain up to date

Head of Digital Marketing

• Build, optimize, and scale search marketing campaigns for a diverse range of initiatives
• Manage media agency & daily execution of paid search campaigns
• Optimize our marketing automation and lead nurturing processes through content strategy
• A/B test landing pages, messaging and multiple user experiences
• Define and implement the SEO and Inbound strategy
• Establish closed-loop analytics
• Stay up-to-date with digital marketing trends and potential new channels and strategies

Digital Marketing Lead

Monito.com

• Lead user acquisition strategy by co-defining and executing marketing plans
• Work across the entire paid online marketing mix (PPC, Paid social, display, programmatic buy)
• Use growth hacking methodologies to perform experiments to find a sustainable engine of growth
• Create, monitor, analyze and optimize digital campaigns 
• Manage and allocate the marketing budget 
• Defined the SEO and content marketing strategy
• Took part to the rebranding strategy from TawiPay to Monito.com

Head of Growth

EF Education First

• Project lead of several global online marketing campaigns launched over 50 countries
• Creation of the online campaigns for 6 countries: Argentina, Chile, Italy, Mexico, Venezuela & UK
• Management of the online advertising strategies on Facebook, LinkedIn and SEM optimization
• Development of Facebook marketing apps, contests & campaigns with ShortStack & Wildfire
• Email campaign coordination & social media strategy implementation (Facebook, Twitter, LinkedIn)
• Training of local markets on online marketing: social media, emailing, etc.
• Creation and management of the International Networking Event: EF Career Beyond Borders
• Content management strategy for the the adults and professionals: webinars, presentations

Online Marketing Manager

Freelance

•	Developed the digital marketing strategies of start-ups, SMEs & NGOs
•	Performance marketing and acquisition strategies 
•	Organised trainings on social media marketing and growth hacking
•	Created and optimized several WordPress websites
•	Past customers: AAI, edge, mDhil, Monextel, Performics, Potencia Ventures, Smart AdServer

Digital Marketing Consultant

mDhil

•	Implemented an integrated online marketing strategy for the startup: SEO, SEM, social media
•	Assisted the planning and implementation of new IT services: mobile website, Android App
•	Helped mDhil to strategize new and innovative ways for brand promotion: YouTube channel, etc.
•	Created & managed mDhil's Facebook page, reached 100 000 "likes" in few months
•	Launched the new website of mDhil on the Genesis framework, Premium WordPress theme

Digital Marketing Manager

AIESEC Alumni International

•	Created and implemented a community management strategy for the AIESEC Alumni Network
•	Managed a virtual team of seven international members

Online Community Director - Volunteer

VP Marketing SpotMe | B2B SaaS | Growth Marketing Advisor

I help early-stage B2B SaaS startups in Europe increase revenue by scaling their go-to-market engine.

With a data-driven approach and passion for innovation, I focus on the following:
• Crafting growth marketing strategies for sustainable success 
• Boosting revenue through ROI-focused campaigns 
• Designing and implementing tailored marketing programs

With extensive experience in the startup ecosystem, particularly European B2B SaaS expanding internationally. I excel at assembling and leading high-performing teams while being able to help with the execution of demand generation, marketing operations, and product marketing initiatives.

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