INXY Payments

INXY Payments - Platform for crypto processing for businesses. We help businesses to receive, send and convert crypto to Fiat in auto mode.


Description:
* Payment Gateway. Crypto payments via API with the lowest fees on the market. Recurring and one-time.
* Payroll and Mass Payouts in Crypto - via CSV or API. Automate salaries & Mass payouts
* Crypto > Fiat , Fiat > Crypto and Crypto<>Crypto easy conversion and automated flows for businesses.

CPO / Co-founder

Achievements: Held 50+ hours of consultations for executives, owners / founders, product managers (Junior / Middle / Senior) for start-ups in the 1st and 2nd round of investments with a turnover of $300K - $20Mln 
This allowed: 
●	the top management to introduce the product approach, a system of product competencies and metrics, identify points of multiple growth
●	product managers to build a clear plan for the development of product competencies and a career path

Mentorship - How to implement product-centric approach to the business

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Business Development Advisor

Carbon Copy LLC 

Tasks: 
•	Launch a new innovative product on the Russian market; 
•	Develop a new business line for a group of companies

Achievements:
1.	Successfully launched the product (MVP) on the market –  in 3 months with sales to follow
•	Analysed the Russian market and the global experience, competitors, potential customers, business growth points
•	Formed product strategy and portfolio; сreated P&L, calculated the unit-economics of the project
•	Defined and controlled key metrics - AMPPU, Gross Profit, Net Profit
•	Conducted 20+ CustDev-JTBD-interviews, hallway tests; validated 30+ product hypotheses 
2.	Developed the product based on user stories, modified it to meet customers’ needs
3.	Developed the concept of an online platform to automate and accelerate applications processing and client pre-scoring

All of the above resulted in: 
1.	Gaining planned operating profit in 8 months since the active phase of the project (ahead of schedule)
2.	Current pipeline projects for 1.5 billion rubles; reinvestment of the released funds for business development of customers and distributors 
3.	Reducing operating costs by 12-15% for a number of companies by providing an updated set of equipment

CPO, 5+ direct reports (analysts, programmers, marketer)

ATMEEX (Microclimatica LLC) 

Tasks:
•	Create and develop a new line of business from scratch: HVAC smart system: from idea to mass production: full R&D cycle of a series of smart devices for apartment buildings
•	Achieve key performance indicators and provide operations in finance, HR, purchasing, sales and marketing

Achievements:
1.	In 14 months, developed from scratch and launched a unique set of products for developers:  intelligent HVAC system for apartment buildings 
2.	Organized the entire cycle of product development and provided timely development cycle including processes of prototyping, industrial design, UI/UX, hardware/software development; Metrics: COGS, Gross Profit 
3.	Successfully completed the entire R&D cycle from the hypothesis testing to reverse engineering, final prototype and mass production
4.	Participated in the largest Russian air conditioner plant’s production organization 
5.	Developed and implemented operational business processes:
•	Finance management: P&L, Unit-economics; 
•	Personnel development: recruitment, adaptation, assessment, training, motivation 
•	Product team management: team interaction and productivity through the introduction of KPIs / Metrics
•	Procurement and logistics management: selection of equipment components, logistics supply chain deployment
•	Development management: hardware, software (iOS/Android applications), UX/UI
•	Sales management: negotiating with key partners of the company: PIK Group, Samolet, A101
•	Marketing development

All of the above resulted in:  
1.	Attracting investments and signing a $7.5Mln in 2021
2.	Presenting the project to the customer, demonstrating a working prototype, successfully selling a share of the business to PIK company, the largest developer company 
3.	Achieving operating profit within the first year; 43% COGS reduction from the first batch to mass production
4.	Keeping Fix Costs for the first 8 months of the project within <10% of the budget

Managing Director /  Product Owner 35+ direct reports

Arteza

100+ direct reports, 7 departments: development department together with CTO: front/backend, UX/UI, project managers; product managers and marketing department: marketers, designers, photographers, videographers, screenwriters
Tasks:
●	Increase the profitability of departments, optimize the efficiency of departments and teams
●	Improve all key product metrics; find new points of growth and develop business strategy 

Achievements:
1.	Carried out detailed user cohort analysis, identified 7 points of growth in the cohort of new and old users
2.	Optimized conversion metrics C1, C2, AMPU, CAC, AMPPU, AvPayment Count, AvPrice
3.	Developed Strategy 2020: Business unit, KPI, Metrics for HR dept., KPI/ Metrics/ Targets for marketing dept.
4.	Launched a cycle of testing from 5 to 20 product hypotheses per week
5.	In 2 months developed solutions for process optimization, marketing management; introduced KPI for all departments, set year and quarter goals 
6.	During the first quarter optimized the process of returning old users’ cohorts through e-mail marketing, loyalty programs
7.	Optimized A/B seamless testing across the entire Customer Journey Map funnel
8.	Implemented Sales flow by launching sales campaigns controlling product profitability and balance turnover

All of the above resulted in: 
1.	Reducing by 30% user losses at the final step of the funnel 
2.	Increasing Average Price by +100%; improving Average Payment Count by +30-35%
3.	Increasing ARPPU by +15% on average for the whole period, and by 80% during sales periods
4.	Increasing by +20-40% the effectiveness of advertising campaigns (in terms of CTR / AOV efficiency), by 3-12% the profitability, by 15% the balance turnover; increasing by +180% YoY turnover; 100%+ achieving key indicators of turnover and profitability for the business

Managing Director - Product Marketing / E-commerce

IVI – online cinema / Visiology – Soft / BI (project employment)

Tasks for the project “Business development” for IVI.ru 
●	Improve business performance of the division by launching new projects with key partners
●	Optimize key metrics - LTV, Average watching time per week, MAU, DAU

Achievements:
1.	Launched a project with Moscow City Telepnone Network (MGTS) and in 4 months after the launch gained record numbers of users’ growth from 0 to 40 thousand  and of active users’ database
2.	Gained 45+ million of additional earnings by reducing the unsubscribe rate of the paying audience
3.	Increased the base of active paying TTK subscribers by 80% (5.5 million profit)
4.	Implemented 15+ product tests within product line: recommendations of TV series and top-rated films corresponding to the interests of the MGTS and TTK online platforms audience

All of the above resulted in: 
1.	Increasing the revenue of the business line by 40%; 
2.	Increasing MAU by 40+ thousand;
3.	Increasing LTV by 100+% within the line of business (the best result in the company); 
4.	Achieving the best in the company average watching time per week (the exact figure is under NDA)

Tasks for the project “Development of international sales on the territory of MEA» for Visiology – software development for PWC, Wallmart, Mercedes-benz, VISA
●	Develop business and sales. MEA territories: India, China, UAE, South Africa and others

Achievements:
1.	Increased sales by 188% on MEA markets (India, China, UAE, South Africa), 300+ new contracts with an average check of 10,000+ USD  (3 million+ USD)
2.	Reduced calls to customer support by 65%, saved 140+ man-year hours

Project Manager for Product Development and Management

Rusklimat Company, one of the biggest producers of the Heating, Conditioning, Air treatment in RUS

Tasks:
•	Reanimate the falling business category: dropped on the market from the 1st to the 3rd place, 2.5+ times’ drop in turnover  
•	Increase shelf presence and share in all key retailers and online platforms
•	Reduce the company stock balances, increase the partners’ turnover of stocks 

Achievements:
1.	Developed a market capture strategy; completely updated the line of 13 Air Treatment products for brands: Electrolux, Zanussi, Ballu
2.	Launched the unique Ballu Kids Disney product on the market which was awarded by Disney as the best licensed product 2015 
3.	Held 2 season launches in 15 Russian cities: 15 conferences for key partners in the regions, new product presentations, listings
4.	Held successful negotiations with 10+ key retailers; developed and implemented 30+ promotions and events 

All of the above resulted in:
1.	In 12 months, becoming No. 1 on the market according to GFK, increasing the market share from 16% to 24% with three brands – Electrolux, Zanussi, Ballu
2.	Increasing by 50-60% the shelf share in key retail chains: by 50% in MVideo, by 60% Eldorado.
3.	Increasing turnover by 43% and reducing stock balances to the KPI level

Deputy Commercial Director, Product Director, 3 product managers direct reports

Polymedia, (one of the top system integrators on the market. Over 400 ppl, 12 regional offices) 

Tasks: 
- Launch new brands and products on the market; optimize marginality, profitability and turnover in key areas, reduce costs in non-core activities

Achievements: 20+ thousand items in product portfolio 
1.	Created marketing department with clear transparent KPIs; Launched 20+ promotions for sales of balances from partners
2.	Successfully negotiated with the Canadian manufacturer PROMETHEAN, the USA manufacturer of sensors PASCO SCIENTIFIC on the exclusive products distribution on the whole market
3.	Launched a new website and a teacher community site with gamification elements

All of the above resulted in:
1.	Increasing the average margin for all brands by 10-15%; increasing the company turnover by 154% over the working period 
2.	Successfully bringing to market Promethean brands: market share - 15%; #2 on the market; > 25% of the company's turnover; the PASCO Scientific brand introduction

CMO, 15 direct reports (product managers, analysts, methodologists, marketers)

LG Electronics

Tasks (in total):
•	Close the gap on the top competitor; increase market and shelf share; bring new products to the market
•	Increase profitability of the category in general, cost effectiveness and EBITDA
Achievements: 
LG Electronics: 1+ billion budget under management at ATL / BTL / In-store / Events / Digital
1.	In one year successfully brought 5 new product lines to the market – more than 25 SKU, which helped to close the gap on the top competitor by 7% (to 2% gap) and increase turnover by 34% YoY. 
2.	Organized and held 5 national road shows and major events in the largest Russian cinemas to generate consumer interest in a new line of goods: 12 cities concurrently / 10 shopping malls in Moscow (a unique project in the electronics segment).
3.	6+ successful project launches with 4 key retailers, which helped increase the premium product shelf share in key retailers by 20%

Product Marketing Manager, 3 direct reports (product managers)

🚀 Empowering Entrepreneurs with AI | Co-founder @INXY.io , $10Mln/month and scaling to 🦄 | Tech & Leadership Advocate | 53+ Products Launched | $7.5M Raised | Business Growth & Innovation

I am a product leader and co-founder of INXY Payments, a platform for crypto processing with recurring capabilities. With 15+ years of experience in product management, marketing, and business development, I have launched and scaled 50+ products and solutions for B2B and B2C markets, attracting $7.6M in funding and leading cross-functional teams of up to 100+ direct reports.

My mission is to help founders and businesses leverage the power of AI and crypto to increase efficiency, innovation, and growth. I am passionate about creating and developing products that customers love and that solve real-world problems. I use a product-oriented approach, data-driven decision-making, and agile methodologies to deliver value and impact. I also mentor and advise aspiring and established product managers and entrepreneurs on how to implement a product-centric mindset and culture.

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