•	Specialized in marketing communications, web development, and executing successful rebranding.
•	Improved copy and energized content, resulting in a 125% increase in engagement.
•	Created and repaired sales funnels, boosting conversion rates by 30%.
•	Consulted on UI/UX design, enhancing user experience, and increasing website traffic through google analytics by 300%.
•	Built personal brands and implemented best communication practices to expand brand reach.
•	Adept with WordPress, Canva, Brevo, CapCut, Adobe Creative Suite, HubSpot amongst other tools.

Freelance Digital Communications Specialist

Humber College

•	Developed a comprehensive social media strategy that increased engagement by 70% and organic following by 17% in 4 months.
•	Advanced the marketing plan with fresh ideas, resulting in successful campaigns and event attendance of over 5000 students in 10+ events over the year.
•	Promoted Orientation events, increasing attendance through effective use of social media and print materials.
•	Collaborated with the Student Success & Engagement team to create and promote relevant content for the website, internal communications, and legacy courseware.
•	Provided support for digital media requests, including photography, videography, and editing, enhancing content quality.

Digital Media Assistant

AC Cut

•	Oversaw all aspects of digital marketing and communications, increasing brand awareness online by 400%.
•	Developed and implemented strategic marketing campaigns, resulting in over 250 high quality leads in 6 months, bringing in over $1 million in sales.
•	Managed the company’s social media presence, boosting follower count by 300%.
•	Led website maintenance efforts, enhancing user experience and driving business growth.
•	Established and promoted company’s and CXOs’ Linkedin profiles.

Marketing Communications Manager

Jagran Lakecity University

•	Handled all engagements of the university on social, digital, and print media.
•	Liaison with external vendors and cut costs by 50%.
•	Planned and executed internal & external events, improving event attendance and national level promotional campaigns.
•	Wrote, proofread, curated, and published content for the website, annual magazine, flyers, brochures, social media, and press releases.
•	Managed University's Twitter, Blog, and Quora accounts, increasing engagement by 15%.
•	Lead and coordinated multiple teams of designers and web developers.

Content Manager

Dr Reddy's Foundation

•	Trained 100+ under-privileged young individuals in soft skills, English language, and computer skills to empower and enable them to be employable.
•	Gave back to the society in this non-profit organization.

Soft Skills & English Trainer

Storm Overseas

I trained students to clear the IELTS examination.

IELTS Trainer

Folder Tech Pvt. Ltd. 

I generated, followed up and closed new business opportunities, by showcasing our services and tech solutions to prospective clients. Writing business proposals and handling client data were secondary tasks.

Marketing Research Analyst

Vinayak Enterprises

Joined as a junior marketer, mainly focused on handling social media activities and profiles of the company and few members of management.

Digital  Marketer

Kalpataru Multiplier Ltd

Intern

Marketer • Copywriter • Anthologist • Cynophile • Sarcastic • Sikh

𝐇𝐢, 𝐈'𝐦 𝐆𝐮𝐫𝐬𝐡𝐚𝐧,  𝐈'𝐯𝐞 𝐰𝐨𝐫𝐤𝐞𝐝 𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐎𝐯𝐞𝐫 𝐅𝐢𝐯𝐞 𝐲𝐞𝐚𝐫𝐬 𝐚𝐧𝐝 𝐈 𝐚𝐦 𝐜𝐮𝐫𝐫𝐞𝐧𝐭𝐥𝐲:
🌟 Looking For A Marketing Role In Toronto, Preferable In Finance Or Alco-Beverage Industries
🌟 Offering Full-Service Marketing Solutions As A One-Person Agency, I Specialize In Building Websites

𝐎𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧, 𝐈 𝐔𝐬𝐮𝐚𝐥𝐥𝐲 𝐖𝐫𝐢𝐭𝐞 𝐀𝐛𝐨𝐮𝐭:
📈 Marketing
🌐 Web Development
💻 Technology
📘 Learnings From Life, Work And Education
🏆 Personal & Professional Achievements
💹 Finance
👔 Freelancing
🎓 Being A Student Abroad

𝐌𝐲 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐬 𝐨𝐟 𝐧𝐨𝐰: 
🎓 Diploma In Business Marketing
🏦 Certified Financial Markets Expert
🧠 Diploma In Counselling Psychology
📊 BA Economics (H) With Management

𝐖𝐨𝐫𝐤𝐞𝐝 𝐈𝐧 / 𝐅𝐨𝐫 / 𝐖𝐢𝐭𝐡 𝐓𝐡𝐞𝐬𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬:
🌍 Marketing Agencies
💹 Finance
🖥️ SAAS
🎓 Education
❤️ Non-Profits
🔨 Building Materials And Tools
🎬 Entertainment

𝐅𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐜𝐨𝐧𝐭𝐚𝐜𝐭 𝐦𝐞:
✅ If you're a fellow marketer or web developer and want to chat 🗨️
✅ You're a business owner and need a website 🌐
✅ You want a professional for branding, design, video editing, social media, or digital marketing 🎨
✅ You’re a student and need career advice 🎓

🪯When I am not marketing, I like to read, cook, collect quotes, or simply observe the world and it follies.

I have applied to over 2700 jobs in the last 3 months. 

I meet all qualifications for 80% of these roles.

1329 roles are just on LinkedIn. 

92% of these applications were never opened. 

96% sent automated rejection without downloading my resume.

I got 4 interviews. 

1. A junior HR who showed 9 mins late, sent rejection the same day.

2. An HR who concluded the interview in 2 mins 45 seconds. Just read the questions without bothering about my response. 

3. Another HR then Hiring manager, sent rejection email with the wrong job title, never responded when I asked for a feedback even after 2 rounds. 

4. One legitimate interview, extremely professional interviewer and explained everything quite thoroughly. Waiting for next rounds. 

These are just some examples from LinkedIn jobs.

Emails sent directly or jobs applied through company websites is a whole another fiasco. 

When are these companies gonna be professional and fix recruitment?

When are they gonna stop wasting candidates' time?

Gurshan Singh

Many entrepreneurs are deeply ignorant. 🥲

Let me explain with my recent experience. 

💬
So as it happens, when you graduate as an international student in Canada, you need to wait for your transcripts. 🇨🇦

Only when you have them, you can apply for a work permit. 

This process usually takes around 2 weeks.

During this period, your student status in Canada expires, and you're basically a tourist. 

Along with other things, one of the conditions is that you CANNOT WORK IN ANY JOB, untill you have your work permit. 

In my case, this process got delayed for over a month. 

Now here I was, a fresh graduate with no work. 

There was literally nothing to do and I didn't wanna waste my time. 

So I had an Idea. 🧠

Why don't I build someone's website for free? 

I've worked on dozens of websites, but built only a handful from end to end. 

This will give me an opportunity to build my portfolio, get rid of boredom and network. 

3 in one.  🏆

Ok now the question was, who's website?

I didn't wanna post this offer  here, as that'll bring in multiple requests and I didn't wanna work with someone, who's brand / product / service I did not believe in. 

So I reached out to 3 small entrepreneurs.

I am following them for some time and like their work and industries. 

1. A craft vodka producer from Toronto.
2. A job consultant from Montreal. 
3. A contractor from East York. 

The similarity was, they didn't have a website, or had just a single page mess, slower than the Indian Railway site.😅

I reached out on LinkedIn and through email.

Simple straightforward offer, why I was doing it and shared my qualifications to build credibility.

Here I was, offering to build SEO optimized, functionally beautiful website with analytics and data collection capabilities, from concept to execution in 2 weeks, FOR FREE!

A service for which my quote usually beings at $5000. 

And this happened. 

The vodka person read the DMs but never responded. 🍻

The consultant agreed for a call to discuss but never got back with a date. 👥

But, the contractor shared her need, vision, problems she's facing and how I can help her solve them. 👷🏻‍♂️

Boom! 

She took the opportunity and I'm now almost done with testing and her site will be live within next week. 🚀

I went ahead and made it from a mobile first approach, which is even harder to do, but I want her to have the best site. 

A professional marketer and web developer with over 5 years of experience, was offering free makeover of their business's web presence from non existent to a lead generating asset.

Their ignorance got the best of them. 

I never followed up with the 2. 

Why would I? 

I know the value of my offer. 

One's stuck with a 'comming soon' page for 2 months and the other's website takes 18 seconds to load the homepage 🤷🏻‍♂️

Most so called entrepreneurs are quick to share motivational posts and emphasize on the importance of seizing the opportunity, but seldom do they follow their own advice. 

🫡

On the path to becoming a 'Charted Marketer' 🙌🏼

I am thrilled to share that I have been awarded a full scholarship for the Chartered Marketer (CM) program through the Digital Marketing Skills Canada (DMSC) initiative, introduced by the Canadian Marketing Association in collaboration with the Canadian government.

This opportunity comes in response to the growing demand for skilled digital marketers in Canada. 

By this September, I will be a Chartered Marketer, equipped with advanced knowledge in proposition development, financial management, campaign development, marketing technologies, and more.

I had these skills and qualifications, and now getting them CHARTED. 🔥

Excited for what’s ahead!

Where is your CANADIAN EXPERIENCE?

I have been asked this too many times now!

I have the skills. I know my craft. I'm qualified, experienced, and ready to work hard. 

But that's not enough, there's one hurdle: Most of my experience is from INDIA.

When I started my career in marketing, I thrived in the challenging environments of Indian Markets. 

The competition was fierce, and the marketing budgets were tight. 

Yet, I learned to excel, crafting campaigns that delivered results despite the constraints.

Now, here I am in Canada, eager to bring my expertise to new opportunities.

Experienced (with results), qualified (on and off paper), available (with no sponsorship needed)...

But I've encountered a perplexing barrier: the demand for "Canadian experience."

How crazy is that?

Marketing principles are universal. 

In fact I'd argue, succeeding in a highly competitive market of India is much harder than North American markets.

However, many companies and recruiters don't see it that way.

They want local experience, even though the essence of marketing doesn't change across borders.

The tools are same, mediums are same, marketing spends are high and people are ready to buy, marketing in Canada is much simpler, easier I would say.

But no, WHERE IS YOUR CANADIAN EXPERIENCE?

💡 Here's What I've Learned from this Predicament 💡

Perseverance: Despite the setbacks, I continue to apply and showcase my diverse experience.

Networking: Building connections within the local industry has been crucial.

Adapting: I've started highlighting how my international experience brings unique perspectives and innovative solutions to the table.

To all the talented professionals with international backgrounds, let's not be disheartened. 

Our diverse experiences are our strength.

P.S. Have you faced similar challenges? How did you overcome them?

Typos in job postings. 

Yes, even HR professionals make them. And guess what? 

It's okay!

Typos remind us that we're all human. Sometimes they miss instructions about changes in posts or how to word them. 

But it's ok. 

When I see thousands of applications for a single role, within hours of posting, it makes me wonder the plight of the HR on the other side. 

They have to sort and schedule and still have to chose the best candidate.

No wonder a lot of good candidates are not hired. It's not a reflection of their skills, the HRs are overwhelmed.  

In a world striving for perfection, these mistakes can be a humble reminder of our humanity.

HR folks juggle countless tasks, from finding the right talent to creating an inclusive workplace. 

A typo here or there? It shows they're real, hardworking people.

Everyone's still figuring it out. 

No one knows it all, no one! 

The more I talk to leaders, founders, cxo the more I realize that they are still figuring it out.

-Figuring out next steps
-Figuring out strategy 
-Figuring out managing operations 
-Figuring out people 
-Figuring out the market and competition 

And you know what, that ok. 

Figuring out is not the part of game, it is the whole game! 

Figure it out. 💯

Most marketers have got marketing UPSIDE DOWN. 

That's not how it's done. 

Recently I came across an old video of Simon Sinek in which he talks about the Golden Circle.

How is the Golden Circle the Key to Effective Marketing? 

Ever wondered why some marketing campaigns resonate deeply while others fall flat? 

1. Why
  - Purpose: Why do you do what you do? This is the core belief and the reason behind your brand. It's what inspires and motivates your audience. 

Think of Tesla – their "Why" is to accelerate the world's transition to sustainable energy. Or Apple – their "Why" is to challenge the status quo and think differently.

2. How
  - Process: How do you achieve your "Why"? This involves the unique processes, values, and actions that set your brand apart. It's your unique selling proposition (USP). 
For Tesla, it's their innovative electric vehicle technology and commitment to sustainability. For Apple, it's their sleek design, user-friendly interfaces, and cutting-edge technology.

3. What
  - Result: What do you do? This is your product, service, or result of your efforts. It's what people see, use, and experience. Tesla produces electric cars, solar products, and energy solutions. Apple creates iPhones, iPads, MacBooks, and other revolutionary devices. But without a strong "Why" and "How," the "What" is just another commodity.

Most marketers know 'WHAT' are they marketing.
Some know 'HOW' are they doing it.
But very very very few know 'WHY'.

Great marketers start with 'Why', clearly communicate their purpose, and show how they bring that purpose to life. 

This approach builds loyalty, inspires action, and creates a lasting impact.

The approach is hard. To get the 'HOW' takes time, effort and deep understanding of the business you're marketing, but once you do, there is no stopping to what you can achieve.

How incompetent can one company be?

The Koo shutdown story should be a business case study of unfathomable incompetence.

Despite raising over USD 57 million and reaching a peak valuation of USD 285.5 million, the app is shutting down within five years.

They were comfortably set to take a huge market share from Twitter.

The company LITERALLY had everything going right for them:

-They had credibility in India.

-They had external funding (more than ever needed for a tech product).

-They had almost 40% of users from Brazil and Nigeria. So, 3 out of the 7 most populous countries formed their user base. A sweet spot for any company.

-Covid hit, and everyone was sharing opinions online. That's their USP.

-The government banned Twitter accounts, so anti-government users fled to Koo.

-Twitter criticized the government, so pro-government users fled to Koo (politicians announcing their move to Koo publicly).

-Elon had a dirty public tussle with Twitter, and their stock tanked. It was Koo's moment to shine worldwide.

All these opportunities, and they sat with their hands under their lazy bums.

They are blaming the shutdown on a lack of sponsors and high costs.

YOU WERE LITERALLY BASED IN THE COUNTRY WITH THE SMARTEST LABOR FORCE AVAILABLE FOR THE CHEAPEST.

Companies all over the world aspire to have offices in India to cut costs.

They had it all served on a silver platter.

Yet they FAILED!

They failed in everything all the way till the very end. 
Lastly they also failed at being acquired!!

Now, all they are reduced to is a 'CASE STUDY'—that's the best they could do with everything they had.

I am enraged, as it was a company that could have put homegrown Indian social media apps on the world stage.

#Koo, you've failed INDIA!

🙏 Pray as though everything depended on God. 
Work as though everything depended on you. 💪🏼

Most people do the opposite.

Pray like they are doing god a favor and work lazily like god is gonna bless them for that. 

Trust in a higher power, believing that everything will work out for the best. 

But don’t stop there. 

Roll up your sleeves, dive into your work, and give it your all.

Framing is the ultimate game in marketing. 

You have identified your value proposition, now how do you frame it makes all the difference. 

10% fat 
or
90% fat free

$15 product + $5 shipping
or
$20 product + free shipping 


Same thing, different frame. 

📝

Offline adverts are 🔥🔥🔥

I randomly picked up this local newspaper to see the ads, just to gauge what's going on in the offline marketing space.

And I was not disappointed. 😄

"If bank says no, Melanie says Yes"

I need Melanie's confidence in my life. 

Guess who am I gonna contact for real estate problems now onwards? 

#toronto

Taplio

Gurshan Singh's Linkedin Analytics

Gurshan Singh

What is Gurshan talking about?

Gurshan Singh's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Gurshan Singh's Linkedin Analytics

Gurshan Singh

What is Gurshan talking about?

Gurshan Singh's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Gurshan Singh's Linkedin Analytics

Gurshan Singh's Best Posts (last 30 days)