Ghaidaa S.'s Linkedin Analytics

With over seven years of experience in market research, I am a senior research executive at Kantar, a leading data, insights, and consulting company. My core competencies include product testing, data analysis, customer experience (CX), and employee engagement studies. I am passionate about delivering high-quality research solutions that help clients understand their markets, customers, and employees better. I value collaboration, innovation, and diversity, and I strive to bring these values to my work at Kantar. In my current role, I conduct syndicated CX studies exclusively focused on the banking sector, and provide comprehensive insights into customer satisfaction and loyalty. I also conduct employee engagement studies for clients in various industries, such as banking, aviation, education, and FMCG. I utilize SPSS and Excel to analyze and interpret research findings, and create engaging and visually appealing infographics using PowerPoint to communicate complex information.