PhishCloud Inc.

Chief Marketing Officer

Board Advisor

BlueVoyant

Head Of Global Marketing

Shutterstock

Recruited by the Chief Marketing Officer to develop a SaaS B2B revenue generation engine that produces repeatable and forecastable quarterly bookings, enables Sales to achieve their bookings targets through impactful messaging and tools, create impactful product launches that engage prospects, and implement global events that drive demand and brand awareness.  Position eliminated in company-wide layoff  due to the impact of Covid-19.

•	Took a demand generation engine that was a cost center to producing a 2 to 1 ROI in one quarter. Increased targets by 25% and exceeded targets by 130%.  
•	Developed new messaging and strategy, focused on customer problems, rather than the product, to change the conversation focused on value, not price, infusing the messaging into all Sales collateral, demand generation campaigns and SDR cadences.
•	Created a new company brand essence and story that clearly defined the market value proposition,  choreographing the brand essence throughout all Marketing messaging and Sales enablement assets. 
•	Retooled a global event engine to focus on ROI over brand, increasing the lead volume through an effective event strategy. 
•	Managed strategic partnerships by building key, high impact global partners (Facebook, Pinterest, TikTok, Twitter, etc.), creating an additional revenue channel, securing 80 new accounts, and influencing the strategic product roadmap.

Vice President, Global B2B Marketing

Digital Immunity

Reporting directly to the CEO, accountable for all marketing strategy and programs to launch this startup cyber-security company to market.  This was a part time, contract position that ended due to lack of funding.

•	Defined the company’s target market, buyer personas and buying triggers required to successfully build go-to-market programs and messaging, including company brand messaging.
•	Constructed customer-centric “problem” messaging designed to demonstrate DI’s unique value proposition from the customer’s viewpoint.  
•	Implemented a marketing automation platform and developed a cadence of outbound demand generation campaigns to drive leads to Sales, developing Account-Based Marketing campaigns that generated more than $28M in sales pipeline with no Marketing budget.
•	Created numerous pieces of thought leadership content used for outbound lead generation campaigns and inbound campaigns using LinkedIn prospect targeting.
•	Redesigned company web properties to attract and capture traffic, increasing monthly user counts by over 300%.  Tripled LinkedIn visitors and more than doubled web site traffic in less than 6 months using targeted content and calls-to-action.

Interim Chief Marketing Officer

Globalscape, Inc.

Reporting directly to the CEO, recruited to lead all aspects of a publicly-traded, managed file transfer technology company's global marketing efforts, including strategy, messaging and positioning, brand development, demand generation, digital marketing, channel marketing, website messaging, social media strategy, investor, analyst and public relations. Full budget responsibility ($10m) for a team of 8 high-performing marketers.  Position eliminated in company-wide reduction-of-force.

•	Rebranded the company to position it for growth in a cloud-based, SaaS market, creating a new logo, corporate brand essence, color palette and company messaging.  
•	Launched the company’s first SaaS-based, MRR product that allowed customers to pay based on consumption.  Implemented SaaS model with no near-term revenue dip and project revenue increase due to increased customer consumption.
•	Developed a digital marketing and demand generation strategy that increased top-of-funnel lead generation by 285%. 
•	Completely redesigned and relaunched the company web site, reducing overall cost by more than 60%, while increasing SEO, visitor traffic and overall lead capture through effective calls to action.
•	Increased Marketing-sourced sales pipeline by more than 80%, including a 165% increase in organic pipeline production, resulting in double-digit growth year-over-year in marketing-sourced opportunity pipeline.
•	Boosted analyst engagement by more than 200% resulting in increased coverage and prospect inquiry mentions.
•	Increased secured coverage and proactive pitched outreach that resulted in a 30% growth in competitive share-of-voice.
•	Generated 300% increase in channel-led pipeline by creating effective programs and incentives for partners.

Vice President Global Marketing

Vijilan Security, LLC

Launched Vijilan in the North American market and developed a go-to-market strategy, productized service offerings, pricing models, sales territories and compensation plans, partner programs, channel marketing and sales strategy.  Full P&L responsibility with 6 direct reports. Business was closed due to losing sole source of funding in April 2016.

•	Defined GTM strategy, packaged, priced and delivered a successful launch of Vijilan and its security services to the North American MSP and Solution Provider market.
•	Created marketing and sales strategies that turned the launch into over $1M in bookings in 6 months.
•	Exceeded yearly goal for recruited partners by 300% in 6 months.
•	Orchestrated North American channel events with numerous channel organizations, including the Channel Company, to drive awareness, recruitment, and demand. Drove substantial demand resulting in the signing of more than 100 partners in less than six months.

Chief Sales & Marketing Officer

Kaspersky Lab

Replicated the marketing successes of North America to other regions globally, leading a global team of 15 experts driving a Revenue Marketing mindset, developing Marketing into a global B2B Growth Engine.  Resigned to move to a CMO role.

•	Matrix-managed more than a high performing team of 40 global marketing resources, including 15 direct reports, ensuring budget ROI and standardized processes and messaging across all regions.
•	Developed 3 segmented Global Sales Playbooks to increase deal closure ratios and improve mapping of marketing assets to the global Sales process.
•	Delivered more than 100 lead generation assets globally to help the regions generate demand, launching a global Customer Reference program that generated more than 70 customer case studies. 
•	Built a Revenue Marketing organization that was responsible for influencing 42%+ of the North America Sales target, generating a 7-to-1 ROI, assisting in a 25%+ growth in B2B business.
•	Increased brand awareness by more than 4% through Demand Generation efforts.
•	Developed partner recruitment program responsible for bringing in 250+ partners per month into the partner program, a 160% increase YoY.
•	Orchestrated over 50 Field Marketing events per quarter, driving awareness and generating leads across each North American region, resulting in an increased lead flow to sales by more than 300%.
•	Generated over 60,000 leads over three quarters helping sales increase their pipelines and surpass quotas by more than 30% quarter over quarter.

Foundstone, a Division of McAfee

Professional Services Account Manager - South

Cybertrust

Vice President, MSS

Predictive Systems

Director, Enterprise Network Management Systems

Results-driven Global B2B Marketing Leader with a proven track record in increasing sales and revenue and growing market share in the cybersecurity and technology markets. Innovative, visionary executive with a talent for developing and implementing go-to-market strategies that build sustainable, repeatable and forecastable growth engines. Collaborative leader with exceptional interpersonal and communication skills and a record of building, managing and developing high-performing teams that surpass organizational goals. Hands on manager with the ability to work cross functionally and at the Executive level to persuade and influence. Passion for creating a compelling story and customer-centric brand that creates urgency to buy and drives sales.

AREAS OF EXPERTISE
Global Marketing Strategy | Product Marketing | Operations | Cybersecurity | Branding | Positioning | Digital Demand Generation | Digital Marketing | Market Research | Go-to-Market Strategy | Content Marketing | Product Launch Management | Customer Retention | Lead Development | Marketing Campaigns |Sales Enablement |  Channel Partner Marketing | Analysis | Strategic Planning | Project Management | Leadership | Team Building | Coaching and Training | SaaS | Salesforce | Marketo/Pardot


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