Schneider Electric

Responsable Marketing Digital - Clientèle H&D

INSEEC Campus Chambéry Savoie

Pour l'instant : 
- Participation, notation et correction de soutenances de Bac+5
- Correction et notation de mémoire de Bac+3
- Création de Syllabi pour des cours en Stratégie et Management de Marque en Bac+4/+5
- Création de cours (théorie, travail en groupe, Design Thinking, etc.)
- Animation de cours (à venir)

Intervenant en école de commerce

Start Energy - Batteries, Chargers, Solar Energy

Start Energy is a company founded in 2011 close to Grenoble, France. It is the specialist in autonomous energy (batteries, chargers, solar energy, on-board electricity, etc.). It's an organization that makes sense to me. Human relationships are central, the values ​​of ethics, respect for others and mutual aid are the very origin of the creation of the organisation. The products and services offered to customers are also in line with current environmental concerns. By replacing the energy source rather than replacing the entire product (for example: replacing a phone or computer battery rather than changing the device), or by optimising the consumption of energy. (for example: setting up a system of solar panels + batteries + devices with low electric consumption) Start Energy's team has for main goal to do all it can to allow its customers to reach their objectives. Associate of the family business, I therefore support the management team as a junior consultant (unpaid). Some examples of missions that are entrusted to me and / or that are on my own initiative could be: 
- Construction of the marketing and communication strategy of the company. 
- Implementation and implementation of an action plan 
- Remote management of the sales and marketing team 
- Structuring of the brand strategy 
- Study of new potential markets for the company 
- Communication with stakeholders (employees , partners, suppliers, service providers, etc.) 
- Animation of meetings, writing and publication of reports 
- Creation of photo and video supports (use of Premiere Pro, After Effects and Photoshop) 
- Community management / Management of physical and digital networks 
- Writing and publication of technical articles concerning the activity of the company 
- etc.

Associate (not employed)

mapetitemaison.com

At Mapetitemaison.com I am the marketing guy. With the managers, our mission is to offer, in a market under strong tension and which is one of the most polluting, a decent, ecological and accessible habitat for modest families. 

As a marketing manager, I am led to carry out strategic thinking around: 
- the brand identity
- the current markets 
- the potential markets 
- the study of the competition and the implementation of an active watch 
- the study of the current range 
- etc. 

From a more operational point of view, I take care of leading: 
- the redesign of the website 
- the communication (social networks, direct marketing, etc.) 

(This is a summary description that I will enrich as and when)

Marketing Manager

IDRAC Business School

Accompagnement de cinq étudiants dans la définition de leur thématique de recherche, de leur problématique et suivi de l'avancement de leurs travaux. Niveau Bac+3 en alternance, les étudiant.e.s ont tous.tes choisi de travailler sur un enjeu de leur entreprise d'accueil dans différents secteurs (cosmétique, bâtiment, assurance, etc.)

Directeur de mémoire

ICL - Lyon's school for Business Developers

My mission (during the 6 months of my contract) is to ensure the continuity of students and future students' accompaniment and support in a sticky period (COVID19) where moreover activity is growing. 

On a daily basis I carry out these mission : 
- follow-up of students who have shown interest in joining the school 
- carrying out admission interviews following the 100% online entry test 
- updating the data in the CRM and ERP used by the school.

Strong adaptability, an appetite for human relations and an assertive character were required for this position and I am happy to have fulfilled the expectations of the people who recruited me

Development Manager

BÖLLHOFF Group

As a marketing assistant, I am in charge of several missions. These are as much operational as strategic. For example, I carried out studies / audits on our B2B online sales strategy (eshop), as well as on the communication strategy for the aerospace market. Some of my missions are more operational: 
- Implementation of the action plan that I carried out during my study on communication dedicated to the Aerospace market (creation and implementation of a content strategy: press relations ( several co-written technical articles published, among others, in the specialized magazine Aerospace Manufacturing), community management, support for market managers, etc.) 

- Project management: 
- I was project manager for an internal event bringing together 300 people (out of 400 employees): https://www.youtube.com/watch?v=zfIa4mduiP8
- I was project manager for the production of a video explaining the technology of RIVKLE crimp nuts and studs ® around the world, and especially for Asia: translation of the video into 8 languages ​​including Mandarin (Chinese), Japanese, Korean, etc. (this is the group's first Motion design): https://www.youtube.com/watch?v=jH9vTxiL3Uo 
- Organization and participation in trade fairs (JEC World 2018, SIAE (Le Salon du Bourget) 2019, Global Industries 2019) 
- In collaboration with the RIVKLE® product manager, creation of supports for promotion and sales (3D videos, installation device maintenance videos, explanatory video of the product). 
- In connection with product managers, launch of new products (IMTEC® HR with launch at trade fair + organization of an internal launch event + technical features in magazines, HITSERT® Screwlock with publications in magazines) 
- In connection with product managers, updating and translating catalogs, creating brochures, sample bags, etc. 
- etc.

Marketing Assistant

Isere Domotique / Le Comptoir 38

In direct contact with the general manager of the company, I was responsible for the development of the new activity: B2B retailing of all types of home automation equipment, building automation, automatic doors, access controls, etc.
In charge of creating media and non-media communications strategies, my previous experience of community management allowed me to work on online and offline communication. I also had to build a network of professionnals and develop the brand image of the company.

I was in direct contact with professional customerss, which allowed me to acquire technical skills and thus be more efficient in my monitoring work, constant search for new suppliers and advertising.
I also formulated many strategic recommendations (followed by the manager) regarding different new digital tools, and also the management of customers, suppliers and all stakeholders in retail.

Marketing and Communication Assistant

Durant mon stage dans l'entreprise Isère Domotique, spécialiste de la fermeture automatisée et du point d'accès, j'ai appris à gérer la croissance interne par la création d'un point de vente B2B. Ce point de vente répond à une problématique claire de diminution des coûts liés non seulement au bâtiment, mais également à des notions de surstockage. J'ai été en charge du développement commercial et de la stratégie marketing de l'entreprise, sous la tutelle du directeur général.

Sales and Marketing Intern

By continuing my collaboration with Posinergy, which became START Energy in 2015, I had at heart to manage the company's web image by taking charge of social networks as well as the showcase site ww.startenergy.fr. There has been a lot of work done to get the Facebook page and the website up and running, and there is still a lot to do. Having resumed my studies for more than a year at IDRAC Business School, I decided to leave the company so as not to affect my education. The experience that I have thanks to this company is better than years of lessons but I have well realized that without these prior theorical knowledge, to evolve in a company and to make a company grow is very difficult. I was thus able to see in class theoretically things that I had observed in a concrete way in business. This brought solidity to the knowledge transmitted by the teachers of the school.

Head of Marketing and Sales

Since its creation in 2011, I have always been with this company. From the development of the concept to the business development of the activity. I have always been keen to bring this small local store specializing in autonomous energy and renewable energy to life.
I first started as a simple battery seller, not knowing much about the world of low voltage electricity, solar energy and batteries. I learned while doing and was able to acquire good technical and commercial knowledge in this not well known sector.

Technical Salesman

Flunch

Travailler dans une cafétéria de cette envergure (environ 1000 clients/jour) m'a permis de mettre en place une organisation bien précise de mon temps de travail afin d'accomplir chacune des taches quotidiennes mais également de m'occuper des personnes venant se restaurer.
Expérience très enrichissante!

Employé polyvalent de restauration

Federating, engaging and bringing people together around a cause, an idea or a project is what passions me. Both my professional and personal life allow me to develop this passion. 

As expressed by a professional coach with whom I was able to talk recently, respecting human-centered values and giving meaning to my work is fundamental for me to use my skills and develop myself in a project / a job. 

By discovering my profile, you will have an overview of my life, my personal and professional journey. If any point interests you or makes you want to react, don't hesitate to send me a message ☺ 

Good discovery 
Guillaume

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