Guillemette Osburg's Linkedin Analytics

Experienced Chief Digital and Marketing Officer with 20+ years expertise with an international exposure and a demonstrated history of working in the luxury beauty industry. Creative thinker and seasoned marketer skilled in Digital Strategy, Digital Marketing, Ecommerce, CRM & Loyalty, Gaming and Web3. Proven track record of building performing ecommerce businesses, creating disruptive online and offline customer experiences, leveraging tech innovation and marketing capacities to better engage with consumers. Performance driven manager recognized for blending strategic vision and a doer mindset, delivering true business profits, incremental consumer lifetime value while developing brand equity and purpose. Recognized to lead with passion and generosity always empowering people, impulse strategic vision and to build powerful successful teams. Executive Committee Member. Mentor @Station F x L’Oréal startup incubator. Key competencies : - Offline x online x onchain Digital Marketing Strategy for global brands - Ecommerce business development - Consumer Engagement strategy: creating innovative and customer centric digital content and experiences - Trailblazing Gaming and Metaverse to win the new digital rules of engagement - Pioneering innovation by building disruptive beauty and tech services (AR/VR, AI) - Crafting 360 media and communications strategies for brands, products & services: paid, owned, earned media - Maximizing consumer lifetime value with impactful CRM & loyalty program - Designing disruptive online UX/UI by mastering design thinking methodology and leveraging data