Gunduspa® (aka Santosh Kumar)'s Linkedin Analytics

Gunduspa K, Founder and CEO of FOA Business Consults, brings nearly three decades of rich, cross-industry experience in market research and business consulting. Having led over 2,400 market research projects, Gunduspa specializes in delivering high-quality, data-driven insights that empower clients worldwide to make informed decisions. He founded FOA in 2008 after spearheading the research arm of AIMC Pvt. Ltd., a successful marketing consulting firm he co-founded in late 1999. He is also one of the principal co-founders of BuyFacts Inc., a US-based efficient technology-driven market research services provider. His diverse industry expertise spans IT/ITES, Telecom, Banking & Finance, FMCG, Healthcare, and Engineering, working with top global brands like Dell, HP, Vodafone Global, and IBM, alongside major Indian companies such as ITC, SMX Global, HUL, Tata Teleservices, and Nestle. Gunduspa’s approach to consulting emphasizes the intersection of quantitative analysis and qualitative insights, ensuring robust and actionable outcomes for his clients. He is particularly noted for delivering success rates far beyond client expectations, including a landmark early campaign that quadrupled sales for a B2B client. His philosophy of “making every moment better than the previous one” underpins his professional ethos. In addition to leading FOA, Gunduspa is actively engaged on academic and industry panels, leveraging his expertise to offer strategic marketing solutions and innovative business insights. His three focus areas in a market research project life cycle are Respondent Authenticity, Response Quality and Quality of Insights. "Everything else is easily available in their best-in-class form if you pay the right price". His one and only condition to present an inference to a client is that it has to be relevant, useful and actionable. He addresses his shortlist of final inferences from a market research by the term 'considerations'; "the client then has to decide if one or more of those are insights". He believes his ability to see, draw and deliver powerful insights comes from his long and rich experience in business consulting that exposed him to endeavors and challenges across a variety of industries. His 7 core values are Freedom, Positivity, Conscientiousness, Clarity, significant & positive Impact, Integrity and Dependability. He loves to maintain this as a culture in his organization.