Brij

RevOps & Growth

Sharma Brands

Demand Generation Specialist

VaynerCommerce

- Built multi touch point customer journeys leveraging retention channels to target users based on purchasing behavior and intent.
- Managed and optimized Meta and TikTok ads for several clients and provided creative recommendations based on performance.
- Managed content calendars across email and SMS, crafting high converting campaigns around special promos, seasonal moments, and new product launches.
- Performed detailed audits for both paid and retention channels and provided recommendations on messaging opportunities, audience cohorts, and campaign structure
- Wrote high converting copy for paid social ads and built out custom landing pages to bolster conversion rate optimization.
- Reported on weekly, monthly, and quarterly performance to client and provided strategic recommendations for further growth

Growth Analyst

Short-form branded copy focused on seasonal trends to highlight partner products and convey their value to hyper targeted audiences (hosted on Bustle’s Input Magazine)

Contributing Writer

GeistM

GeistM powers the digital spend for a large and fast-growing portfolio of Fortune 500 companies and hyper-growth start-ups.

- Worked on Strategic Growth team and Content team to create a multi-channel paid content strategy across several major social and native networks (including Facebook, Google, Outbrain, Taboola, Gemini, Quora, Pinterest, and Reddit) for clients in the education vertical.
- Wrote, edited, and optimized sponsored content pieces for over 30 different brands for direct response.
- Performed weekly and monthly reporting on campaign metrics to client and provided strategic recommendations as needed.
- Produced weekly blog content to generate B2B awareness for GeistM among partners and clients.

Content Strategist

Grailed

Long form content on a bi-monthly basis for the marketplace's respectful editorial platforms. Specializing in anthology-style, informative content regarding designers and trends.

Worked on Grailed’s Heatwave initiative by curating product, creating dense informative descriptions for each, and shipping them out to their respective owner. Grailed’s following increased by roughly 40,000 as a result of this marketing initiative.

Summer Intern

- Responded to customer inquiries through email including questions about product on the site, fraud protection, and technical issues
- Worked with PayPal on a semi-regular basis regarding customer inquiries
- Moderated the Grailed feed for fake & replica items
- Curated the feed by merchandising product between multiple stratas
- Developed custom filters based on product category, designer, pricepoint, and trends

Customer Service Specialist

- Monitored the product freed to remove fake and replica items.
- Communicated with users regarding various issues about their product listing or transaction.
- Organized and curated product within the feed

Moderator

Highsnobiety

Branded content, footwear, and style editorial covering new trends, highlighting product, and offering insight from industry figureheads

Research and editorial tasks for Highsnobiety’s New York City HQ

- Directly assisted editorial director
- Wrote copy for new hardcover book “The New Luxury”
- Performed research on various products and trends for weekly podcasts
- Curated decks of varying looks, sneakers, and other trends for other writers
- Transcribed interviews

Editorial Intern

Deveaux New York

Deveaux New York is a luxury designer collection based in New York City fixated on providing timeless wardrobe essentials informed by street style, fabrication and utility

- In charge of e-commerce operations, optimizing the platform and continuously creating new content for social, email, and web channels
- Re-designed website for increased conversions
- Performed analytics across all social channels to produce broad holistic insights that informed content creation
- Integrated e-mail marketing software into a business framework and created detailed newsletters and other copy for the campaign
- Search engine optimization by adding meta text, optimizing headings, alt text, creating rich data to products and blog posts
- Instated editorial platform with new content added weekly including interviews, product roundups, and other stories highlighting varying design influences

Sales And Marketing Intern

Campus Life Marketing and Communications at Cornell University

Responsible for designing advertisements for various campus enterprises such as dinning, special events, and health and safety, using Adobe Photoshop and Adobe Illustrator.

Marketing Student Administrative Assistant

DDUGOFF

- Assisted in showroom merchandising and market research
- Met with potential wholesale clients at large tradeshows and in showroom
- Assisted in fabric selection for the upcoming F/W18 collection

Showroom Intern

Specializing in direct response and content marketing.

Excellent research skills with comprehensive industry knowledge across multiple verticals and a keen eye for consumer trends. Well versed in full funnel strategy—SEO best practices, native and social ad networks, PPC advertising, and copywriting/content creation.

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