Arcbound

Account Operations Coordinator

Smartworks

- Directed branding initiatives, aligning strategies with the company's vision.
- Conceived, strategized, and executed integrated marketing campaigns, effectively conveying the brand's message.
- Provided direction, feedback and references for campaigns and creative touchpoints.

Brand Communications Manager

Abranda Studio

- Led a dynamic team, spearheading branding for 60+ brands.
- Directed brand strategy, arming brands with unique perspectives and comprehensive platforms.
- Analysed and collated a range of information in detail, including demographics, socio-economics and
market dynamics.

Founder

Contemporary Connect

- Second-in-command, led a 12-member team, reporting to the Managing Director.
- Managed 40+ clients including Mr Makhana, Kukoon The Label, Shreekanth Somany, Fiorella, and Logix Group.
- Outlined clearly defined briefs along with disruptive insights of the product, audience and category

Creative Lead

- Managed personal branding, endorsements, and projects for international cricketer Mr Carlos Brathwaite.
- Orchestrated successful launch and management of verticals: Project Ricky, Gentri London, Trident Sports, Quoin, & Village Eats.
- Maintained client relationships, ensured seamless execution of initiatives.

Account Manager for Mr Carlos Brathwaite 

- Responsible for crafting content, managing calendars, and developing strategies to drive brand awareness and engagement. (Mainline & Digital)
- Developed and executed data-driven content strategies, conducted market research, and collaborated across teams to ensure brand alignment and growth.

Content Strategist

Content Marketing, Content Writing, & Copywriting (Training)

Content Intern

A content strategist turned account manager turned creative entrepreneur turned brand communications manager. Basically, I am a proud generalist and have seen nearly all domains of the advertising industry to prove my avid love for it.

Taplio

Aashita Gupta's Linkedin Analytics

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Taplio

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Aashita Gupta's Linkedin Analytics