Google DeepMind

UX Content Designer

Google

Content Designer, Gemini (prev. Bard)

Sanas

🚀 Developed and led the brand strategy, positioning, and go-to-market
🚀 Led and executed account-based marketing strategies
🚀 Provided planning and leadership in marketing by ensuring that the appropriate structures, systems, competencies, and values are developed
🚀 Collaboratively built demand models and determine the number of MQLs and SQLs that need to be delivered by marketing
🚀 Managed and delivered the marketing automation stack to help support marketing, sales and customer acquisition efforts.
🚀 Tracked, measured, analyzed and reported on the effectiveness of demand generation campaigns and their impact on the pipeline, making recommendations for future programs.
🚀 Planned, managed and executed social media and event marketing campaigns as part of GTM strategy in Europe and US
🚀 Closely worked with a network of designers and developers to execute all the above projects

Brand Marketing Lead

GrowthX

At GrowthX, I learned a structured approach to product growth/growth marketing. I am able to lead growth teams, research, learn, and apply crucial concepts + experiments across the funnel, starting from acquisition, onboarding, engagement & retention to monetisation.

Growth X Fellow

Observe.AI

Senior Content Marketing Manager

4th marketing hire at Observe.AI. 

Observe.AI is an AI based SaaS platform. As part of their global marketing team, I was responsible for strategy, execution and stakeholder management. I constantly worked with teammates across different timezones, global agencies, stakeholders and led their content & growth strategy.

Was part of social growth, SEO content growth, thought leadership.
- 500K+ organic views on LinkedIn via co-ordinated campaigns 
- Biggest logo via organic ($3M+)
- Fastest enterprise logo converted in 8 hours ($200K+)
- Over 700+ leads generated with On-demand campaigns
- 500+ enterprise webinar attendees

Content Marketing Manager

Vokal India (pivot to Koo)

35th employee at Vokal (pivoted to Koo app).

Vokal is a "Building for Bharat" initiative.— India's first audio-video based QnA platform in over 11 languages.

- Hit 1 million+ organic views on Youtube in $0 
- Converted Influencers with 500K+ followers in $0.00 
- Identified and onboarded influencers from Civil Servants, Top Dermatologists, News Anchors, Actors, to Politicians via offline and online channels.
- Scaled a community from 0- 2500+ users for an end-to-end Live feature
- Handled communications sent to the community- creation, distribution, user engagement (in-app & offline) in 11 languages
- Ran campaigns to activate/re-activate community members
- Launched new platform features with enough precedence set for incoming users

Growth Marketing Manager

Bizongo

31st employee at Bizongo

Key areas of responsibilities:

- Content strategy to drive end-to-end marketing funnel
- Manage social media and scale followers from 0 to 5203 (organically)
- Coordinate with external agencies to successfully deliver content at scale
- Lead editorial activities for official company communication
- Hire and manage freelancers to generate good quality content
- Cross-functional content collaboration to drive North Star metric of the company
- Find new acquisition channels to drive pipeline

Senior Content Marketer

Key Areas of Responsibilities include:

- Managing and editing official blog of the organisation: https://blog.bizongo.in
- Branding and marketing using content via Social Media
- Responsible for writing all official communication across user platforms
- Analysing and understanding user behaviour for B2B e-commerce sector in India
- Building website content simplifying user experience for Tier II and Tier III cities' audiences
- Building a packaging community via Digital Marketing
- Hiring and managing freelance content writers for SEO
- Strategizing content and managing content writers for timely delivery of content
- Researching and implementing trends on Social Media to receive a competitive advantage
- Working closely with the Graphic designer, UI/UX Designer and Illustrator to create engaging outputs used for marketing.
- Building video content and visualising story lines around product promotions
- Writing PR articles and overlooking their distribution

Content Marketer

Key Areas of Responsibilities include:

- Writing for the official blog of the organisation
- Branding and marketing using content via Social Media
- Responsible for writing all official communication across user platforms
- Analysing and understanding user behavior for B2B e-commerce sector in India

Content Writer

Stealth Startup

Worked at Acadmentor as Content Manager     
     •	Built a detailed database for standard IXth and Xth, using Latex for Digital Typesetting
     •	Responsible for curating questions- mathematically and grammatically
     •	Training and managing remote interns (across India) in order to meet the deadlines for the launch of the application (website)
     •	Responsible for the user interface testing of the website application
     •	Reviewing applications and hiring interns for the summer

Content Manager

Reliance

Produced a review Project on ‘Dehydration Efficiency and Desalting Efficiency of Desalters’ and ‘Over-view of Crude Refining Unit’ at Reliance Industries Limited. Plant visit to the various factions of a refining unit and understanding the processes involved. 
Part of the induction safety drill and understanding the Precautionary Requirements in a chemical plant.

Chemical Engineering Intern

Scaling B2B SaaS GTM from 0 ➡️ 100

"The apple fell on his head, and Newton discovered gravity."

In his lifetime, Newton made beautiful breakthroughs in Physics but it was Gravity that kept his popularity intact for centuries. Fast forward to today, everyone knows the 'Apple Tale of Gravity'.

And that's the power of storytelling— simple, relatable and as human, as can be.

I sincerely believe that stories can impact lives. From Darwin's evolution to Stephen Hawking's Big Bang, these theories are popular for one, and only one reason— the mysteries of the Universe are explained like a bedtime story.

At the core of my GTM strategy is a memorable story. For customers to relate to, for sales to sell it.

Let's start with a breakdown of my decade of work experience across a variety of industries.
- B2B for 10+ years
- SaaS for 9 years
- AI for 3 years

- I started my career as a Content Writer with Bizongo, and quickly rose to Senior Content Marketer. 
- Post that, I joined Vokal as a Community Manager—another startup in the vernacular content space.
- After Vokal, I was a Sr. Content Marketer Manager at Observe.AI building their GTM strategy via product marketing and content.

My 0 ➡️ 10 journey 
- First marketer at SaaS and AI companies like Bizongo, Sanas, Vokal

- Set up and built the entire communication foundation for startups at Seed to Series C stages: Content, Martech, Brand & Positioning, Demand Generation, Social Media

- Built formidable distribution and demand across different traction channels: Blog, SEO, Video, Social Media, Case Studies, Reports, Website content, Email Marketing, Thought Leadership, PR, and Employee Branding.

You name it, I've worked on it!

From strategizing the annual blog calendars, designing, hiring, and coordinating a team of remote content writers to building an online brand, I was a mentor, a tough editor, a community builder, a scriptwriter, and an author.

I market the future of technology— AI and easy to work with truly global and diverse teams.

Starting a new position as Senior UX Content Designer at Google DeepMind! ☺️

Vartika Gupta 💫

Senior UX Content Designer at Google DeepMind

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