$5M+ in Google Ad Spent | We Scale D2C Brand | Youtuber with 13k+ subs🎯

I am a digital marketer with 6+ years of experience. Also skilled in Social Media Marketing, Lead Generation, Search Engine Marketing, Sales.

If you're a brand looking to start Google ads, do this:

1: Shopping ads, get some quick wins
2: Search ads; use your winning Shopping keywords
3: Scale TOF with YT ads.

We use this for most of our brands.

Works every time.

#google #googleads

Gurmendra  Singh

How to succeed in Google ads:

1. Constantly test
2. Learn from failures
3. Adapt to changes
4. Never get too attached to any one campaign

#google #googleads

3 best tools to spy on your competitor's Google Ads.

1. SpyFu
2. Ahrefs
3. SEMRush

Don't reinvent the wheels.

Just see what other people do and improve it.

#google #googleads

When it comes to Google Ads...

The key is not to overcomplicate.

Focus on these:

1. Quality Score
2. Conversion Rate
3. Cost Per Conversion 
4. Return on Ad Spend 

Simplicity matters.

#google #googleads

Thing you need to Check Weekly:

- CVR check
- Quality score
- Ad and budget
- Negative keywords
- Device performance
- Location performance
- Keyword performance
- Ad position and impression share

#google #googleads

Recently I've started working with a new clients. 🚀

They have small budget and they give B2C local services. This client was losing money as they were running smart and display campaigns.

👉Here's what I did for them:-

- Created one search campaign

- 15highly relevant long tail keywords

- Used phrase match

- Bid manually 

- Tight location targeting

- Created one highly relevant Responsive search Ad

- Set the budget on 800/day

- Created all relevant assets

- Launched the campaign

Since then I've have added 10 negative keywords and also suggested the client to make some changes on the website

Since the launch we dominate the auction.🚀🚀

#google #googleads

Achieved 5X ROAS in last 7 days for this KID'S FASHION brand.🚀

1 month back when this client came to use they were at 1.2X ROAS.

So here's what campaigns we are running:-

- FEED ONLY PMAX campaigns with top performing products

- FEED ONLY PMAX campaign for average performing products with high tROAS

- 2 Long tail search campaigns

- 1 Retargeting campaign

#google #googleads

If you're struggling with Google Ads.

And you want to see improvement.

You're on the right path.

All you need:

• Targeted Keywords
• Refined Ads
• Conversion Tracking
• Optimized Landing Pages

#google #googleads

8 biggest Google ad mistakes you need to avoid:

1. Ignoring Conversion Tracking
2. Not Using Smart Bidding
3. Disorganized Ad Groups
4. Skipping Negative Keywords
5. Single Ad Reliance
6. Ending Experiments Too Early
7. Only Optimizing the Ads
8. Ignoring Remarketing

#google #googleads

It feels so good when client says they are OUT OF STOCK🚀🚀

This is what we did for them:-

1- Focused on super segmented PMAX 

2- Started DEMAND GEN campaigns

3- Long tail search campaigns with location segmentation

4- Dynamic remarketing ads

#google #googleads



90% of the success in Google Ads for Lead Generation happens off-platform, focusing on:

👉Crafting highly relevant opt-in pages.

👉Integrating CRM backend for streamlined processes.

👉sales teams' focus on MQL or SQL

Neglecting these crucial off-platform elements means optimizing only the visible 10% and overlooking what truly drives success beneath the surface."

#google #googleads






8 YouTube Ad Mistakes that Are Killing Your ROAS:

1. Weak hook
2. Not getting to the point
3. Not showing products in action
4. Not optimized for sound off
5. Telling instead of showing
6. Reusing ads
7. Not having enough creatives to test
8. Heavy editing

#google #googleads

DEMAND GEN TIP

If you want to fully leverage the Demand Gen arsenal,

Add image ads AND video ads

They're not auto integrated like with pMax.

So set them up separately.

#google #googleads


List of power words you can use to improve your Google ads:

New
Rare
Free
Save
Proven
Backed
Special
Amazing
Limited
Instant
Superior
Ultimate
Valuable
Powerful
Authentic
Exclusive
Guaranteed
Best-selling
Revolutionary

#google #googleads

Around 2 weeks ago this Men's Fashion brand came to us.

They were on a very tight budget and they were hitting 1.5X ROAS 

and now they are already at 4.3X ROAS

#google #googleads

Taplio

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