House Of GKB

With a strong belief that "People Buy People", I help create Personal Brand Icons using my expertise as a Creator - Online Personal Brands & Trainer

My Consultancy Services are:

1. 90 Mins 1-On-1 Personal Branding + Social Media Strategy Session
2. Online Personal Brand Consulting [1-On-1]
3. Online Personal Branding Launchpad - a 12+1 week program to launch yourself as a Personal Brand on Social Media in the fastest possible way, organically.
4. The BrandU #100DaysLinkedIn Challenge

Please email workwithgkb@gmail.com for details.

You can also connect with me on my Social Media handles:
Twitter: @GurnoorKBehl
YouTube (Gurnoor Behl): https://bit.ly/GKBYT
Facebook (Gurnoor Kaur Behl): https://www.facebook.com/gurnoorkbehl
Instagram: @gurnoorkbehl

Founder & CKeyO

Delhi Queer Spaces

As Founder of the Delhi Queer Spaces, my role lies in helping facilitate (sharing & curating) Queer-focused (Exclusive & Ally-inclusive) safe spaces for the Queer Community of Delhi NCR 🏳️‍🌈

My main responsibilities lie in Partnerships, Outreach, and Marketing, apart from curating experiences.

Founder

As a Professional Speaker & Event Host, I am invited to various platforms to speak or host events.

I Speak and/or Host Events on the following:

✅Social Media
✅Personal Branding & Online Influence
✅Content Marketing (Strategy)
✅Digital Marketing
✅Women Empowerment
✅Entrepreneurship
✅Diversity & Inclusion

Professional Speaker, Trainer, Event Curator

ANticks Consulting

As the Advisor to ANticks Consulting, my role and responsibilities are focused (but not limited to) the following areas of the company's growth.

- Branding
- Team Building 
- Social Media Growth 
- Business Development

Advisor

Apeejay Stya University

As a Visiting Faculty member at the Apeejay Institute Of Mass Communication (Apeejay Stya University), I teach Post Graduate students on the subject of Social Media.

Visiting Faculty

CONNECT&GROW 

As Founder President of the Connect & Grow Legend (South Delhi) Chapter, my role was as follows:

✅ To ensure the successful launch of the Chapter - which we did on 22nd December 2021. 
✅ Help generate business for my Business Referral Platform, C&G, and my respective Chapter Members
✅ To grow the Chapter in terms of number of Members
✅ Train and educate members on how to be better networkers and how to generate income from their Chapter, and Network.

President

National Disaster Management Authority (NDMA)INDIA

As the Consultant (Social Media) for National Disaster Management Authority Of India, my sole goal is Build and Spread Awareness regarding Disasters such as COVID-19, Heatwaves, Earthquakes, Floods, Cyclones, Nuclear, Bio-Chemical Disasters, etc via Social Media as a part of Information Education Communications (IEC). My main responsibilities include:

1. Developing a Special Social Media plan for harnessing the Power of Social Media
2. Use Social Media effectively for IEC as well as Emergency Response as an ongoing activity
3. Facilitate in production of various IEC materials for Electronic, Print and Social Media
4. Provide a Plan & Method for evaluating the impact of the campaigns to improve the Media plan and Strategy for Effective Risk Reduction.
5. Hold and Cover Press Conferences & Campaigns on the role of Media For Disaster Risk Reduction & Disaster Management.
6. Facilitation Of Media Tours for Best Practices

Consultant (Social Media)

Gaming Central

As a Digital Junkie at Gaming Central, I help build, foster and enable a thriving Gaming community and impact gamers in India across social and offline mediums.

My general responsibilities include:

1. Creating social and content strategies that invigorate and engage gamers and foster community growth.

2. Communicating directly with gamers, building strong relationships, act as a gamer advocate and maintain a visible external presence; monitor forums and other communications to identify common gamer issues and patterns to help in relevant content creation.

3. Collaborating with Communities across India and APAC, ensuring continual improvement in all things community-building, including methods for engagement, content building and outreach initiatives; coordinate with Production, Development and Marketing teams to brainstorm cross-disciplinary endeavors and bring community and website features online.

4.Managing and executing community-facing initiatives including contests, volunteer programs, fansite programs, collegiate programs, offline events, convention presence, email campaigns and social media initiatives

Digital Junkie

Kitess Group

As the Senior Marketing Manager at Kitess Group, I headed all Marketing initiatives - Online & Offline - that took place in the company. While I worked for all the three verticals of Kitess Group, my main focus is the flagship product and brand, "LifeStyle Passport".  Among my many responsibilities, I was in-charge of overlooking the following:

1. Devising Marketing Strategies for the Company
2. Management of the Company's Online Presence
3. Content Creation and Management
4. Development & Execution of Social Media Marketing Strategies
5. Marketing, Promotion & Brand Building of the LifeStyle Passport
6. Creating Alliances and Affiliated Partnerships
7. Building a Bridge between Clients and Partners using Marketing tools.

Senior Marketing Manager

Paritosh Pathak International

As the Strategic Networking Manager (Online Initiatives), I was responsible for Paritosh Pathak International's entire Online Presence. For the clientele, I headed a program called "LinkedIn for Business". My other key responsibilities included:

•	Managing Online Presence
•	Content Creation and Management
•	In-Charge of the Website SEO
•	Development and Execution of Social Media Strategies
•	Management of the official Blog
•	Creation of Company Newsletters
•	Headed a Program called "LinkedIn For Business" - A program for the clientele through which Networking strategies were used from LinkedIn to attain business goals and eventually revenues.

Strategic Networking Manager (Online Initiatives)

Have you ever heard of the saying, "People Buy People FIRST, then their Products/Services"?
That is why we, as individuals, must become A Brand. A Global Personal Brand. The most efficient way to achieve this is through Social Media.

In the year 2011, I entered the Social Media industry, when it was only 10 years old in India. In the process to educate myself in an environment where Social Media was an unknown term, I used various online resources and books. In the year 2015, I pursued PGD in Digital Media & Online Journalism from Apeejay Institute of Mass Communication. However, my biggest learning is my work experience– in the fields of Social Work, Education, Strategic Business Networking, Gaming & Technology, Hospitality, Sustainable Development & Climate Change, Disaster Management, Fashion, Coaching, Interiors, Law, Finance, Cryptocurrency & many more.

Today, 13+ years later, I'm a highly skilled Social Media Solutionist, Professional Speaker, Trainer & Event Host, and Founder of House Of GKB, a Social Media & Content Management Firm, with a reputation for quality work and “Creating Conversions through Credibility.” Even though I have worked extensively with B2B, B2C, and Governmental Organizations, my expertise lies in Personal Branding as I have worked with Coaches, Trainers, Entrepreneurs, Decision Makers, Celebrities, as well as Students.

In the past 6+ years, I have trained 5000+ individuals on Social Media & Online Personal Branding, globally, via my #SocialWithGKB workshops, programs, Corporate (including Fortune 500s) & Non-Corporate Training, etc. Additionally, I am a Guest Faculty Member (Social Media) at Apeejay Stya University, the designated Social Media Expert at 94.3 MYFM’s show “Youngistan”, and the ex-Social Media Consultant for the National Disaster Management Authority, Government of India. 

As a Professional Speaker, I am invited to speak at local and global forums on Social Media, Digital Marketing, Personal Branding, Women Empowerment, Entrepreneurship, and Diversity & Inclusion.

Additionally, I am the Founder of Delhi Queer Spaces, and I focus on creating or curating safe, equitable, and inclusive spaces for the LGBTQ+ Community in India. 🏳️‍🌈

It's TIME to BUILD your Personal Brand. Become An Influencer. Let me help you AMPLIFY your Influence.

I have known Vikas Dua long enough to know this:

He does not try.

He does not try to impress.
He does not try to dominate.
He does not try to signal importance.

And yet, you feel his presence.

We were part of the LinkedIn Creator Accelerator Program together. That program had strong personalities, sharp opinions, big ambitions.

Vikas was calm.

He would sit, observe, listen. And when he finally spoke, the conversation would quietly elevate. Not dramatically. Just intelligently.

Over time, what stood out to me was not his designation, but his steadiness.

Every time I have invited him — LinkedIn Audio rooms, panels, creator meetups, newsletter features — he has said yes with warmth. Not obligation. Not optics. Genuine support.

There is a particular kind of leader who becomes the wind beneath other people’s wings. They do not announce it. They do not claim credit. They simply show up and strengthen the room.

That is Vikas.

He wears his “HR In My HeaRt” polos like someone who is proud of his work, not marketing it. There is an ease to him — sneakers, quiet humour, sharp mind — nothing feels manufactured.

If you spend enough time around him, you realise something important:

He has nothing to prove.

That is what makes him magnetic.

He encourages employed professionals to build their own presence. He does not shrink when others grow. He amplifies them. Whether they work with him, learn from him, or simply stand beside him in a conversation.

And personally, there is a reassurance in having him around.

You know he understands people.
You know he will not play small politics.
You know that if he commits, he will deliver quality.

Calm.
Grounded.
Magnetic.
Trusted.

He is not chasing rooms.

Rooms open.

That is #WhosInTheRoom.

And that is exactly the kind of leader, and friend, I want in mine.

**********

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Gurnoor Kaur Behl

Personal Brand & Presence Curator | I build Strategic Presence that commands Rooms, Authority & Power | Positioning & Perception Building for Founders, Public Figures & HNIs | Trained by LinkedIn, YouTube & Meta

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2 months ago, I started writing something I did not want to post publicly.

Next week, The Presence Letter completes 2 months.

For 7 weeks now, over 300 people have been reading it consistently.

Every Tuesday, I send one deliberate letter.

On presence.
On positioning.
On influence.
On the rooms that quietly shape outcomes.

If you are:

– Building a category, not just a company
– Moving from visibility to authority
– Positioning yourself for sharper rooms and higher-trust conversations
– Operating at HNI, CXO, founder, consultant, or decision-making level
– Or preparing to enter that level

This letter is written for you.

It is not built for shortcuts.
It is written for those who understand that perception compounds.

If you want to think at that level — join.

👉 Link in the comments.

We complete 2 months next week.
You can either watch from the outside, or read with intention.

*********
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It was a sad day…

…the day my Ace Blend haul got over.

A few months ago, they reached out asking me to try their products and share an honest review.

Honest is non-negotiable for me. I build personal brands for a living. If I don’t believe in something, my name does not go next to it.

So I told them I would write only after using it properly.

What I didn’t expect? It becoming part of my routine.

Cordyceps in the morning for clean energy.
Protein Powder as my breakfast shake between early calls.
Lion’s Mane mid-day for focus.
Reishi at night to unwind.
Max Magnesium for sleep.

When you run multiple ventures, energy and clarity are not luxuries. They are assets.

What stood out about Ace Blend is that this is not surface-level wellness. There is 130+ years of cumulative nutrition expertise behind their proprietary blends, nine international patents, and a real commitment to sustainability and longevity. It feels researched, intentional, and built for everyday life.

Reishi has genuinely helped me calm anxious evenings.
Lion’s Mane is now non-negotiable on heavy strategy days.
Cordyceps gives me clean energy even when caffeine barely does.

No gimmicks. Just something that works.

Well, those were the days…

My engine ran smoother when my pantry was stocked with Ace Blend.

Heading back to replenish.

Guess which two I am definitely restocking first?

********

➡️ Follow Gurnoor Kaur Behl for more!

One of the clearest signals of #Positioning is not what someone says.
It is what they feel the need to explain.

Over time, I have started noticing a pattern that is difficult to unsee.

People who are genuinely well-positioned do not spend their time clarifying who they are.
They do not repeatedly define their value.
They do not anticipate doubt and address it before it even appears.

They let their #Presence do that work.

Everyone else tends to over-compensate through language.

Long captions.
Extended context.
Carefully worded explanations to ensure they are understood “correctly.”

It sounds thoughtful. It often reads as intelligent.
But it also reveals something else — a need to be validated before being accepted.

In serious environments, the order is reversed.

You are first placed.
Then you are evaluated.

Much like you do not walk into a private wealth conversation and explain why you belong there, or justify why your work should be taken seriously, presence is read long before it is articulated.

This is why over-explanation becomes a tell.

It signals that your positioning still depends on how well you can describe it, instead of how clearly it is perceived.

And #Perception, once formed correctly, rarely needs reinforcement.

➡️ A small but uncomfortable exercise worth trying:
Look at your last few posts and notice how often you have tried to “help the reader understand you better.”

Then ask yourself a harder question:
If you removed those explanations, would your presence still hold?

If the answer is no, the work is not in writing better captions.
The work is in stabilising what your name already signals.

Clarity is not created by saying more, at a certain level.
It is created by needing to say less.

**********

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I have lost count of the number of times I have heard someone say, “At least there was one.”

One Queer person.
One Woman.
One visibly different voice.

As though the presence of one body dissolves the absence of power.

Let me be clear.
Being the only #Queer person in a room is not #Representation.
It is responsibility without insulation.

When you are the only one, you are not just present. You are observed.

You are read for signals.
You are expected to educate.
You are expected to remain composed.
You are expected to disagree politely.

You are simultaneously visible and alone.

I have been in rooms where I was the only #QueerWoman. I have also curated rooms where queer people were the majority. The difference in behaviour is immediate.

In majority-queer rooms, disagreement is casual.
Humour is sharper.
Energy is relaxed.
No one is carrying the burden of representing an entire community.

In minority-queer rooms, especially corporate ones, calculation increases.

How much of myself is safe here?
How much dissent is strategic?
How much honesty is costly?

That mental arithmetic is not representation. It is survival.

#Corporations often congratulate themselves for having “a seat at the table.” A single seat does not redistribute power. It isolates it.

If the Queer person in the room cannot influence outcomes, cannot challenge #Leadership without consequence, cannot shape policy, then their presence is symbolic.

Symbols are useful for optics.
They are heavy for humans.

And #QueerWomen, in particular, often sit at the intersection of hyper-visibility and under-authority.

You can invite us to speak.
You can spotlight our stories.
You can photograph our presence.

If we are still not shaping decisions, you have not built representation.

Representation begins when no one in the room has to calculate how safe they are before speaking.

Until then, being the only one is not progress. It is exposure.
We are not underexposed. The leadership gap is.

**********
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An event is logistics.
A room is power.

Most professionals know how to organise an event.

They can secure a venue, send invites, build an agenda, manage registrations, execute timelines, and close with a group photograph.

That is operational competence.

Curating a room is something else entirely.

A room is not defined by attendance.
It is defined by behaviour.

In an event, people show up.
In a room, people speak.

In an event, people network.
In a room, people connect.

In an event, people listen politely.
In a room, people disagree safely.

That difference is not aesthetic. It is strategic.

When I curate spaces — whether corporate, queer, creator-led, or closed-door — I am not optimizing for scale.

I am studying:
- Who feels insulated?
- Who feels authorized to dissent?
- Who is silent — and why?
- Where does the power sit?
- Is the environment performative or psychologically safe?

Logistics create attendance.
Intention creates trust.

Scale impresses.
Quality transforms.

Anyone can gather people.
Very few can hold a room where conversations deepen naturally and influence moves without force.

And that is the difference leaders remember long after the event ends.

➡️ Now tell me — Are you hosting events, or curating rooms?

**********

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Trust is rarely built through grand statements.
It is built through consistency.

Over time, I have noticed that the people who are trusted most do not change their voice depending on the room they enter.
They do not sound one way online and another way offline.
They do not dilute their values for convenience or adapt their language to fit the audience in front of them.

Their voice travels with them.

In serious rooms, this matters more than charisma.
People may enjoy confidence, but they trust coherence.
They listen for alignment between what is said, what is repeated, and what is lived.

This is where many #PersonalBrands quietly lose credibility.
Not because they say the wrong things, but because they say different things in different places.
What feels strategic in the moment often reads as inconsistency over time.

Trust does not come from sounding impressive.
It comes from sounding the same — wherever you speak.

The simple psychology is that consistency tells people what to expect.
And what to expect is what people trust.

People trust what feels consistent.
Say what you mean, wherever you speak.

➡️ I'm curious — where do you see inconsistency eroding trust most often today? Tell me in the comments below 👇

********
Follow Gurnoor Kaur Behl for more on Personal Branding, Presence, and LGBTQ+ Advocacy.

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