Taboola

Advertising Account Manager

Httpool

•Led a team of 4 Account managers for Meta solutions, drive performance, revenue delivery, 
  optimisation and client retention.

•Managed the team, fostering a high-performance culture and operational excellence leading to 
  maximised customer satisfaction and retention.

•Played a key role in Meta ASP Program in Myanmar, which included providing practical training to the 
  local team, utilising insights and strategies from established market in Myanmar achieving 2x growth 
  across the market.

Client Solutions Manager - Facebook (Httpool)

Facebook Client Solution Lead

Client Partner - Twitter India
Establish a collaborative business relationship between Twitter and Fortune 500 companies to manage brand partnerships and weave marketing strategies along with best practices for effective campaigns to achieve their short/long term objectives. Drive revenue growth by educating and demonstrating the use of Twitter’s advertising products to develop new business and onboard new advertisers/agencies

Client Account Manager - Twitter

MobCo Media

* Managing performance and display business across categories in the south and west region.
* Liaising with agencies and direct brands in India for performance and display campaigns
* Analyzing brands requirements and negotiating with payouts and KPI’s
* Up/Cross selling inventory and thereby contribute to the bottom line
* Manage assigned region across verticals- Cabs, E-commerce, Utility, Shopping & Entertainment.

Business Development Manager (Consultant)

C1X Inc.

*Managing programmatic campaigns on our in house technology and media buying from direct publishers

*Media Buying for Mobile  campaigns across markets.

*Responsible for ensuring delivery of mobile campaigns across different regions.

*Maintaining Advertiser relations and responsible for delivery for delivery for CPI, CPA and Vas mobile campaigns.

* Worked closely with direct clients, affiliates, maintained reports and helping them in scaling revenue. 

*Managing Publisher relations and monitoring the delivery on a day to day basis.

*Working on the Commercial, legal and technical feasibility of integrating with publishers on the network.

Business Development Manager

Komli Media

*Media Buying for Mobile CPI campaigns across markets.

*Responsible for ensuring delivery of CPI campaigns across different regions.

*Maintaining relations with advertisers and affiliates and ensuring campaign delivery on the inventory available on the system.

*Managing Publisher relations and monitoring the delivery on a day to day basis.

*Working on the Commercial, legal and technical feasibility of integrating with publishers on the network.

Manager- Publisher Relations at Komli Media

Affinity Group, Inc.

Execute and manage campaigns on the network 
Stay up-to-date with the latest buzz and trends in the industry
 Optimization and delivery of campaigns based on the ROs
 Run Performance campaigns and brand campaigns 
Effective Profitability across Campaigns and Revenue Management
Affiliate Marketing: Maintaining relationships with Affiliates for CPA/CPL campaigns and ensuring we continue to see good growth in terms of sales from them.
 Utilize traffic on the network to the optimum monetization for campaigns 
Working closely with the client to understand requirements, provide constant feedback, and communicating these with the product development team 
Maintaining high awareness of the company's internal as well as immediate external environment

Sr. Account specialist

I'm an Internet enthusiast with 10+ years of professional experience in online media along with international exposure.

Over these years, actively involved in Business development and Account management roles.
Have worked for Key Adtech Companies - Taboola, Httpool and Komli Media.

Key Focus on Client/Agency relationships, Strategic Account planning, and Campaign management.
Collaborated with cross-functional teams, including internal and external sales support, finance, creative and measurement to deliver business objectives.

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Gurpreet Singh Arora

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