Berkay Guzey's Linkedin Analytics

B2B marketing leader with 10+ years of experience, specializing in SaaS and B2B companies. Proven track record in driving growth marketing strategies, demand generation, and market education across European markets. Expert in customer acquisition, onboarding and retention, CRM, and lead & demand generation, delivering real KPIs and OKRs that drive business results like marketing-sourced annual recurring revenue (ARR), high-intent demo requests, and self-sign-ups (free trial, freemium) for software as a service business. Key Summary: - Founded and led a growth marketing team, significantly increasing marketing-sourced annual recurring revenue (ARR), - Launched a B2B SaaS website and SEO strategy, boosting traffic and conversions, - Developed integrated demand generation programs for SME, mid-market, and enterprise segments. - Leveraged paid social and search channels (LinkedIn Ads, Google Ads, Facebook Ads) for effective buyer education and social selling. - Handled diverse marketing responsibilities, including portfolio management, vertical/segment marketing, channel marketing, and partnerships marketing. - Skilled in adapting to dynamic environments, collaborating with cross-functional teams, and achieving marketing excellence to expand market presence.