Convergence Mktg LLC

Ignited a dynamic digital marketing business catering to B2B, B2C, and D2C clients.

> Create powerful marketing plans tailored to the client's business and sales objectives, encompassing success metrics, timelines, target audience profiles, competitor research, and compelling messaging for a strong value proposition
> Specialize in marketing strategies that enhance the customer journey and customer experience
> Develop client websites aligned with marketing plan goals, prioritizing responsiveness, mobile-friendliness, user-friendliness, SEO optimization, engaging, and well-designed content with strong call-to-actions, and adherence to site maintenance plans while ensuring accessibility needs are met.
> Results:
    ~ Revamped client's website, leading to a 125% surge in site traffic 
    ~ Achieved monthly growth rates with the new site, including a 128% increase in visits, 98% increase in unique visitors, and 87% increase in page views within the first year

CEO/Founder

Aspirant

As part of the internal marketing department in a national consulting company specializing in management, technology, and recruitment process outsourcing, I played a vital role in acquiring new business opportunities.

> Crafted impactful marketing and content strategies aligned with division and company goals, optimizing value for the business development team across web, digital, video, and social channels
> Produced versatile content, such as blogs, ebooks, social posts, video outlines, webpages, emails, and online ads, designed for repurposing across various channels
> Conducted in-depth research on market trends, including artificial intelligence applications, to stay at the forefront of industry knowledge and maximize business potential
> Led end-to-end campaign preparation, including timelines, KPIs, and comprehensive tracking and reporting, ensuring seamless alignment of targets and goals with stakeholders and executives

> Results: (in approximately 6 months)
    ~ Revamped website content and SEO efforts, resulting in 75 marketing-qualified leads, 33 opportunities, and 6 won deals generating $1MM in revenue, with marketing as the sole lead generator
    ~ Drove a 78% increase in LinkedIn traffic through a strategic content calendar and consistent posting schedule

Strategic Marketing Manager

UPMC Health Plan

Planned and executed integrated marketing campaigns for business-to-business sales based on a developed marketing strategy that identified key accounts; supported sales goals; enhanced connections between the sales team and sales accounts, as well as employee experience and satisfaction, and worked to build overall relationships.

> Orchestrated end-to-end marketing plans to engage, educate, and retain audiences, driving demand and supporting revenue goals for new and existing products/services across customer lifecycles
> Crafted integrated marketing strategies across multiple channels (print, digital, video, social) to maximize sales team value for new product launches
> Fostered cross-functional collaboration with departments to align goals, values, and roles in achieving product/service success.
> Ensured seamless communication and coordination among stakeholders and executives through reports, meetings, and emails
> Efficiently managed campaign timelines, resources, and communication channels via project management software
Analyzed campaign performance to optimize ROI, consistently providing recommendations for enhancing metrics and outcomes.
> Built and maintained campaign calendar, overseeing deliverables across the marketing value chain
> Collaborated with external affiliates (agencies, freelancers) to create and deliver impactful marketing collateral and digital communications

Marketing Campaign Manager

Thermo Fisher Scientific

Wrote creative copy for internal and external business-to-business marketing collateral and served as a global creative consultant on cross-functional teams across the multinational corporation to ensure that copy supports the requirements of each division and the objectives of each project.

> Crafted captivating and diverse content for brochures, ads, articles, websites, press releases, and more, ensuring adherence to brand guidelines, quality standards, and legal requirements

> As Editor of Headline Discoveries, a quarterly science publication, I spearheaded topic selection, writer assignments, deadlines, cover content, and article writing, while collaborating with designers for image selection; successfully tripling circulation and doubling ad sales


> Results:
    ~ Received high praise from a Disney speaker at Thermo Fisher Scientific's 2013 national sales meeting for our creative and innovative superhero concept, showcasing the power of a small, resourceful team
    ~ Recognized with the prestigious Most Creative Marketing Campaign award at the 2014 Eloqua global Markie Awards, surpassing competitors like Amazon, for the impactful Science Teachers and Superheroes campaign

Writer/Editor

UPMC

Initially tasked with fundraising and communication responsibilities for the Center for Cardiac Cell Therapy, my role expanded to include successful management of a community outreach program.

> Led the successful implementation of Mending Broken Hearts, a community outreach program aimed at raising awareness and preventing heart disease in women, resulting in over 10,000 screenings and seven lives saved. Key responsibilities included securing a $678,000 grant, managing the program budget, hiring nurses, providing training, and overseeing the creation of impactful marketing materials.

> Elevated a cardiothoracic surgeon's visibility from local to international level by creating a compelling brand identity for the Center for Cardiac Cell Therapy, resulting in media coverage on prestigious platforms such as World News Tonight, Business Week, and Newsweek, through effective marketing collateral, website development, press releases, and brochures.

Coordinator

Pittsburgh Life Sciences Greenhouse

Dynamic public-private partnership driving regional growth in diverse life sciences sectors: bioinformatics, bionanotechnology, diagnostics, medical devices, medical robotics, therapeutics, and tools/services.

> Streamlined communication projects by managing website maintenance, creating marketing collateral, and overseeing workflow processes, ensuring timely and efficient execution
> Drove the success of 20+ industry trade shows by proactively identifying and addressing marketing needs aligned with audience and participant interests
> Achieved a seven-fold increase in website traffic by curating and posting breaking industry news, captivating the target audience
> Established and maintained a seamless communication system with marketing vendors, enabling the completion of 50+ projects on time and within budget

Marketing Communications Coordinator

Pittsburgh Technology Council

Catalyst Connection fuels growth for regional advanced manufacturing companies with expert consulting services, while the Pittsburgh Technology Council empowers success for regional technology companies across Information Technology, Life Sciences, Advanced Manufacturing/Materials, and Environmental Technology clusters.
 
Marketing Communications Coordinator | 2002-2003
> Generated $10,000 in annual savings by outsourcing mailing services for TEQ and PA Manufacturer magazines, seizing a valuable opportunity
> Efficiently oversaw advertising budgets for TEQ, PA Manufacturer, Council correspondence, website, and directory, ensuring accurate tracking, auditing, and invoicing. 
> Led successful concept development of marketing collateral, fostering increased participation and attendance in peer and industry network activities.

Marketing Communications Assistant | 2000-2002
> Implemented a streamlined database system to enhance the advertising process, leading to improved ad effectiveness, accurate budgeting, and time savings
> Optimized executive-level meetings by documenting processes and procedures, ensuring successful outcomes
> Delivered exceptional administrative support to a team of 11 marketing and business development professionals, offering responsiveness and accuracy

I love to work with people, and the marketing communications field allows me to do just that. It's important to me to be who I am as an individual, while meeting the needs of the work place.

Specialties: 
>  Adobe Creative Suite
>  Branding
>  Campaign Management
>  Consistency
>  Constant Contact
>  CMS (Joomla, WordPress, Squarespace)
>  Digital and Social Media Marketing (Facebook, Instagram, LinkedIn, Twitter)
>  Editing
>  Event Planning
>  Google Analytics
>  Hootsuite
>  Marcom Central (Marketing Express)
>  Marketing Collateral
>  Marketing Plans/Strategy/Tactics
>  Messaging
>  Microsoft Office (Word, Excel, PowerPoint)
>  Microsoft SharePoint
>  Project Management
>  Proofing
>  Salesforce
>  Writing
>  WuFoo

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