Convergence Mktg LLC

Ignited a dynamic digital marketing business catering to B2B, B2C, and D2C clients.

> Create powerful marketing plans tailored to the client's business and sales objectives, encompassing success metrics, timelines, target audience profiles, competitor research, and compelling messaging for a strong value proposition
> Specialize in marketing strategies that enhance the customer journey and customer experience
> Develop client websites aligned with marketing plan goals, prioritizing responsiveness, mobile-friendliness, user-friendliness, SEO optimization, engaging, and well-designed content with strong call-to-actions, and adherence to site maintenance plans while ensuring accessibility needs are met.
> Results:
    ~ Revamped client's website, leading to a 125% surge in site traffic 
    ~ Achieved monthly growth rates with the new site, including a 128% increase in visits, 98% increase in unique visitors, and 87% increase in page views within the first year

CEO/Founder

SKA Robotics

Marketing Director

Startups.com

I have the privilege of empowering budding entrepreneurs and startups to master the art of effective messaging and content creation. Through personalized coaching sessions and dynamic workshops, I help individuals understand the pivotal role of messaging in their marketing strategy and equip them with the skills to craft compelling content.

Key Responsibilities:

> Messaging Mastery: Coach individuals on the fundamentals of crafting impactful messaging, emphasizing the importance of clarity, relevance, and resonance. Guide them on where to begin, the essential components of effective messaging, and how to refine their ideas into a polished end product.

> Content Marketing Workshops: Design and deliver workshops that enhance content creation skills and drive tangible marketing outcomes. Topics covered included audience segmentation, customer journey mapping, brand consistency, and reader-centric content creation strategies.

> LinkedIn Content Creation: Conducted specialized workshops focused on optimizing content for LinkedIn, recognizing its significance as a platform for professional networking and brand building. Participants learned techniques to elevate their LinkedIn profiles, engage their audience, and maximize their impact.

> LinkedIn Posting Parties: Host engaging LinkedIn posting parties to foster a collaborative environment where participants could apply their newfound knowledge in real time. Offer personalized guidance on profile enhancements, content refinement, and effective networking strategies.

Through these initiatives, I facilitate a culture of continuous learning and improvement, empowering startups to elevate their marketing efforts and establish a compelling presence in the digital landscape.

Marketing Advisor

Aspirant

As part of the internal marketing department in a national consulting company specializing in management, technology, and recruitment process outsourcing, I played a vital role in acquiring new business opportunities.

> Crafted impactful marketing and content strategies aligned with division and company goals, optimizing value for the business development team across web, digital, video, and social channels
> Produced versatile content, such as blogs, ebooks, social posts, video outlines, webpages, emails, and online ads, designed for repurposing across various channels
> Conducted in-depth research on market trends, including artificial intelligence applications, to stay at the forefront of industry knowledge and maximize business potential
> Led end-to-end campaign preparation, including timelines, KPIs, and comprehensive tracking and reporting, ensuring seamless alignment of targets and goals with stakeholders and executives

> Results: (in approximately 6 months)
    ~ Revamped website content and SEO efforts, resulting in 75 marketing-qualified leads, 33 opportunities, and 6 won deals generating $1MM in revenue, with marketing as the sole lead generator
    ~ Drove a 78% increase in LinkedIn traffic through a strategic content calendar and consistent posting schedule

Strategic Marketing Manager

UPMC Health Plan

Planned and executed integrated marketing campaigns for business-to-business sales based on a developed marketing strategy that identified key accounts; supported sales goals; enhanced connections between the sales team and sales accounts, as well as employee experience and satisfaction, and worked to build overall relationships.

> Orchestrated end-to-end marketing plans to engage, educate, and retain audiences, driving demand and supporting revenue goals for new and existing products/services across customer lifecycles
> Crafted integrated marketing strategies across multiple channels (print, digital, video, social) to maximize sales team value for new product launches
> Fostered cross-functional collaboration with departments to align goals, values, and roles in achieving product/service success.
> Ensured seamless communication and coordination among stakeholders and executives through reports, meetings, and emails
> Efficiently managed campaign timelines, resources, and communication channels via project management software
Analyzed campaign performance to optimize ROI, consistently providing recommendations for enhancing metrics and outcomes.
> Built and maintained campaign calendar, overseeing deliverables across the marketing value chain
> Collaborated with external affiliates (agencies, freelancers) to create and deliver impactful marketing collateral and digital communications

Marketing Campaign Manager

Thermo Fisher Scientific

Wrote creative copy for internal and external business-to-business marketing collateral and served as a global creative consultant on cross-functional teams across the multinational corporation to ensure that copy supports the requirements of each division and the objectives of each project.

> Crafted captivating and diverse content for brochures, ads, articles, websites, press releases, and more, ensuring adherence to brand guidelines, quality standards, and legal requirements

> As Editor of Headline Discoveries, a quarterly science publication, I spearheaded topic selection, writer assignments, deadlines, cover content, and article writing, while collaborating with designers for image selection; successfully tripling circulation and doubling ad sales


> Results:
    ~ Received high praise from a Disney speaker at Thermo Fisher Scientific's 2013 national sales meeting for our creative and innovative superhero concept, showcasing the power of a small, resourceful team
    ~ Recognized with the prestigious Most Creative Marketing Campaign award at the 2014 Eloqua global Markie Awards, surpassing competitors like Amazon, for the impactful Science Teachers and Superheroes campaign

Writer/Editor

UPMC

Initially tasked with fundraising and communication responsibilities for the Center for Cardiac Cell Therapy, my role expanded to include successful management of a community outreach program.

> Led the successful implementation of Mending Broken Hearts, a community outreach program aimed at raising awareness and preventing heart disease in women, resulting in over 10,000 screenings and seven lives saved. Key responsibilities included securing a $678,000 grant, managing the program budget, hiring nurses, providing training, and overseeing the creation of impactful marketing materials.

> Elevated a cardiothoracic surgeon's visibility from local to international level by creating a compelling brand identity for the Center for Cardiac Cell Therapy, resulting in media coverage on prestigious platforms such as World News Tonight, Business Week, and Newsweek, through effective marketing collateral, website development, press releases, and brochures.

Coordinator

Pittsburgh Life Sciences Greenhouse

Dynamic public-private partnership driving regional growth in diverse life sciences sectors: bioinformatics, bionanotechnology, diagnostics, medical devices, medical robotics, therapeutics, and tools/services.

> Streamlined communication projects by managing website maintenance, creating marketing collateral, and overseeing workflow processes, ensuring timely and efficient execution
> Drove the success of 20+ industry trade shows by proactively identifying and addressing marketing needs aligned with audience and participant interests
> Achieved a seven-fold increase in website traffic by curating and posting breaking industry news, captivating the target audience
> Established and maintained a seamless communication system with marketing vendors, enabling the completion of 50+ projects on time and within budget

Marketing Communications Coordinator

Pittsburgh Technology Council

Catalyst Connection fuels growth for regional advanced manufacturing companies with expert consulting services, while the Pittsburgh Technology Council empowers success for regional technology companies across Information Technology, Life Sciences, Advanced Manufacturing/Materials, and Environmental Technology clusters.
 
Marketing Communications Coordinator | 2002-2003
> Generated $10,000 in annual savings by outsourcing mailing services for TEQ and PA Manufacturer magazines, seizing a valuable opportunity
> Efficiently oversaw advertising budgets for TEQ, PA Manufacturer, Council correspondence, website, and directory, ensuring accurate tracking, auditing, and invoicing. 
> Led successful concept development of marketing collateral, fostering increased participation and attendance in peer and industry network activities.

Marketing Communications Assistant | 2000-2002
> Implemented a streamlined database system to enhance the advertising process, leading to improved ad effectiveness, accurate budgeting, and time savings
> Optimized executive-level meetings by documenting processes and procedures, ensuring successful outcomes
> Delivered exceptional administrative support to a team of 11 marketing and business development professionals, offering responsiveness and accuracy

EMPOWERING FEMALE FOUNDERS TO CUT THROUGH THE NOISE AND DRIVE REAL RESULTS

Are you a female founder drowning in a sea of marketing advice that just doesn't deliver? I hear you. After 25 years in the trenches, I've seen it all – the good, the bad, and the downright useless. 

Here's what I know:

𝐓𝐡𝐞 𝐑𝐞𝐚𝐥 𝐃𝐞𝐚𝐥 𝐟𝐨𝐫 𝐒𝐭𝐚𝐫𝐭-𝐮𝐩𝐬 𝐚𝐧𝐝 𝐅𝐞𝐦𝐚𝐥𝐞 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬
➡️ You're sick of 'experts' promising the moon but delivering squat
➡️ Your message is scattered, and you know it's costing you
➡️ You can't tell if your marketing is working or just burning cash
You're juggling a million responsibilities and need solutions that actually work

𝐇𝐞𝐫𝐞'𝐬 𝐇𝐨𝐰 𝐈 𝐂𝐚𝐧 𝐇𝐞𝐥𝐩
I specialize in crafting clear, impactful strategies that cut through the BS and drive real results. My approach?

1️⃣ 𝐍𝐨-𝐍𝐨𝐧𝐬𝐞𝐧𝐬𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: We'll build a marketing plan that aligns with your goals and actually moves the needle.
2️⃣ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐓𝐡𝐚𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐬:  Say goodbye to filler. We'll create messages that resonate and drive action.
3️⃣ 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬: No more guessing. We'll use real insights to guide our strategy.
4️⃣ 𝐇𝐨𝐥𝐢𝐬𝐭𝐢𝐜 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡: Marketing, branding, and digital presence – all working together seamlessly.

𝐖𝐡𝐲 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 𝐌𝐞?
✅ 𝐏𝐫𝐨𝐯𝐞𝐧 𝐓𝐫𝐚𝐜𝐤 𝐑𝐞𝐜𝐨𝐫𝐝: In my recent project, I drove an 11% increase in revenue. Real results, no fluff.
✅ 𝐅𝐞𝐦𝐚𝐥𝐞 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐅𝐨𝐜𝐮𝐬: I understand the unique challenges you face and how to overcome them.
✅ 𝐀𝐈-𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝, 𝐇𝐮𝐦𝐚𝐧-𝐃𝐫𝐢𝐯𝐞𝐧: I leverage AI tools but always ensure a human touch for deeper connection.
✅ 𝐒𝐭𝐫𝐚𝐢𝐠𝐡𝐭 𝐓𝐚𝐥𝐤, 𝐍𝐨 𝐒𝐮𝐠𝐚𝐫 𝐂𝐨𝐚𝐭𝐢𝐧𝐠: You'll always get honest feedback and practical solutions.

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐬𝐭𝐨𝐩 𝐰𝐚𝐬𝐭𝐢𝐧𝐠 𝐭𝐢𝐦𝐞 𝐚𝐧𝐝 𝐬𝐭𝐚𝐫𝐭 𝐬𝐞𝐞𝐢𝐧𝐠 𝐫𝐞𝐬𝐮𝐥𝐭𝐬? 
Book a free 30-minute consultation, and if we click, you'll get a 15% discount on your first $2,000 investment.

Let's cut through the noise and make your business thrive. Because you deserve better than random tactics and empty promises.

Book your consultation now at https://calendly.com/gwen-myslinski/30-minute-content-consultation and let's get started!

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Gwen Myslinski's Linkedin Analytics

Gwen Myslinski

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.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Gwen Myslinski's Linkedin Analytics

Gwen Myslinski

Ready to grow your LinkedIn presence?

Gwen Myslinski's Linkedin Analytics