Habiba Ghouraba's Linkedin Analytics

It took me a good 28 years to truly understand the depth behind "You're not what you do," and one more year to let "You Do What You Are" sink in. Did this change what I'm doing? NEVER! But what it did change is how I feel about it! This is how my career goals in the advertising world shifted from dreaming about being an award-winning creative to becoming a curious copywriter who is searching for her own true voice within every brief because this is what it takes to create great campaigns… Campaigns that are truly authentic, meaningful, and impactful! Hey there! My name is Habiba Ghoraba, and I currently work as a Senior Creative Copywriter at Kijamii with more than five years of experience in the creative field, navigating between traditional advertising and the modern digital world.