Independent / Abu Saif Advisory

Leading advisory services in business growth strategy and digital transformation.
Delivered operational frameworks and transformation support to SMEs and executives.
Developed scalable systems for growth in KSA and GCC.

Business Growth & Digital Transformation Consultant

Bunyan Group

Director of Sales And Business Development

ProcessBay

 Associate Partner | Commercial Growth

WOC KSA

As a part of my duties during this entrepreneurial tenure, I led and efficiently managed the organization’s operations to optimize performance and productivity. In addition, I oversee business growth initiatives while ensuring necessary procedures are used to properly utilize funds for growth and expansion. As well, I also perform various day-to-day duties, including inventory management, forecasting new orders from suppliers, handling financial and HR affairs, and efficiently managing production forecasts and pricing strategies.
Key Achievements:
• Envisioned, developed, and executed a robust strategic expansion plan for 2025 as well as created an annual business forecast by value and volume per channel, customer, and SR.
• Generated profit by +20% vs. 2020 and successfully reduced operational costs by 15% vs. 2020/2021.
• Boosted active account number by 20% (20 vs. 21) and 15% Y21 vs. Y22.

Sales and operation Consultant 

SPAMA Home Health Care

Established traditional and modern trade divisions, including Healthcare, Physiotherapy, and special needs while serving as a business development manager. Devised and implemented an annual business plan and prepared monthly forecast targets by value and volume per channel, customer, and SR. Carried out various duties, including unit P&L management and credit control, people acquisition, recruiting, job training, stock management, and ordering stocks. 
●	Grew existing account numbers by 30%, 18Vs17, and 15% in Y2019 vs. Y 2018. 
●	Boosted sales by +50%  in 2017/2018  and 80% in 2019.
●	Designed a winning business model for Rehab and day-care centres.
●	Planned and developed an effective new business model worth 12% of total business value by 2019. 
●	Improved customer awareness and grow customer base by developing effective business plans

Business Development Manager

 Channels Development Manager KSA

Leading Interactive Technology (LEIN)

Under my capacity as a Business Development Manager, I expanded my business portfolio in smart building and low-current solutions in the western and southern regions of KSA.
Key Contributions:
•	Spearheaded and delivered over 15 projects within time and according to the requirements. 
•	Determined and captured profitable leads that resulted in getting 25% winning opportunities.

Business Development Manager- Western Region

Seven Dunes for Trading & Distributions

Established a business focusing on outsourcing sales and marketing services. Delivered impeccable services and gained business in a very competitive industry. 
●	Boosted engagement and increased subscriptions by over 750 as well as acquired over 5 main sponsors by signing an agreement with Al Harthy Group Attendance at the Association for Talent Development forum (ASTD) (Project) Y11/12.
●	Created the west HORECA channel for Delta Marketing Co in 2013. 
●	Led brand leaders' direct distribution channels for mobile devices: $6 million in business value.
●	Spearheaded the overall international and local marketing and POS suppliers while assigned as an Agency.

Business Manager

Axiom Telecom

Recruited to obtain in all accounts assigned the highest level of distribution & quality work standards, managing 3 supervisors & 15 D.D salesmen with 6 W/S Sales Advisors.  Ensure achieving ROI targets. Execute promotional activities with maximum return to Axiom. Achieve highly efficient team, systems & sales procedures, monitor all outstanding by the sales representative, and reporting significant developments to the operation manager. Managed $125 million Y2Y Sales revenue.
	  Challenges: Profitable sales turnover, high level of vertical distribution within independent retail channel & poor product visibility.
		
Key Deliverables:
	Increased In Market Sales for Axiom high-end devices that contributed to value share increase up to 3.5%.
	Outstanding visibility and best use of POSM. Initiated and implemented loyalty schemes. 
	Established exceptional relationships with top accounts management to deliver mutual business growth

Regional Sales Manager | Wholesale and Direct Distribution

Al Quraishi Marketing

Recruited to oversee & manage AQM’s Business in the on-premise channel western region, supervising 2 supervisors & 12 Sales Executives, Reporting to NSM. Set and implement a sales plan for HORECA accounts, aligning objectives with the marketing team and Suppliers, presenting plans to the sales team; managed a $2 million Sales revenue budget & $ 300k A & P.
●	Challenges: Low level of sales productivity, high cost of doing business with on-premise accounts & poor product visibility.
Key Deliverables:
●	Increased In Market Sales for AQM in HORECA by 22% in 2 years, delivering a consistent double-digit 11% average growth rate on an annual basis. Achieved highest sales records for Fayrouz & Mcvities Biscuits in 2007.
●	Reduced Cost of Doing Business with HORECA by 19% in 2 years while boosting overall visibility with impressive & consistent displays.

Sales Manager -on-premise 

Al Safi Danone Co. Ltd

Hired to overlook the sales operation in the western region for key account channels. Supervised 8 sales representatives & 16 merchandisers with annual sales revenue of $3 million with $210 K in A & P spending, reporting to the national KA manager.  Negotiate agreements; prepare sales forecast & promotional activities in coordination with Marketing.
	Challenges: Gaining space versus market share and competitive cost of doing Business & trade inventory expiries.

			Key Deliverables:
	Actively participated to break Al Marae's exclusive agreement with AFS.
	Increased SKU listing. Achieved multi-location displays.
	Increased sales team efficiency in coverage and delivery.
	Implementing category management projects in Major Key accounts.

Regional Key Account Manager

Transformative Sales & Operations Leader 🚀| Revenue Growth Expert 📈| Expert in Human Capital empowering👥💡| SME's Digital Business Transformation Expert📊

🎯 Strategic Commercial Leader with 20+ years of experience delivering revenue growth, pricing optimization, and digital transformation across industrial, service, and technical sectors.

🔍 Proven impact across B2B enablement, CRM implementation, and smart product commercialization (woodwork, steel, testing, and room control). Passionate about linking commercial performance to real customer behavior.

🚀 Delivered growth in major sectors incl. FMCG, Telecom, Hospitality, Equipment & Automotive — with a solid grip on Industry 4.0 trends like AIoT, predictive analytics, and digital sales orchestration.

🤝 Trusted by brands like Gillette, Axiom Telecom, and Danone to build go-to-market models, lead change, and drive cross-functional growth.

📍 Based in Jeddah | Fluent in Arabic & English | Always open to future-forward opportunities.


 قائد استراتيجي بخبرة تتجاوز 20 عامًا في تطوير النمو التجاري، إدارة التسعير، والتحوّل الرقمي داخل قطاعات صناعية وخدمية متعددة.

عملت على تمكين المبيعات في بيئات B2B، وتنفيذ أنظمة CRM، وتسويق حلول ذكية تشمل: الخشب الصناعي، الفولاذ، أنظمة التحكم بالغرف، وخدمات الاختبار الفني.

متخصص في تطوير الأسواق وربط الأداء التجاري بسلوك العملاء الفعلي، مع خبرة ممتدة في قطاعات مثل: السلع الاستهلاكية، الاتصالات، الضيافة، والمعدات الذكية.

أتقن مفاهيم Industry 4.0 مثل الذكاء الصناعي المتصل (AIoT)، التحليلات التنبؤية، وأتمتة المبيعات الرقمية.

📍 أعمل من جدة | أتحدث العربية والإنجليزية بطلاقة | منفتح على الفرص القيادية والتحولية المستقبلية.

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