E.ON Next

Paid Social Media Manager

Creative Direction

- Leading the management of all paid social platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube and TikTok for various clients across different sectors (including regulated industries) improving engagement rates across all platforms.
- Developing influencer marketing strategies, overseeing the recruitment and management for influencer and brand ambassador programs in accordance with client and commercial objectives.
- Engaging with Creative Directions social community and clients to start conversations, increase engagement, and drove awareness of CD products and services by over 40%
- Working with growth teams to build, plan and implement traffic acquisition and customer retention strategies.
 - Leading the development in curating strategies and digital content calendars for UK and International growth.
- Analysing and identifying key developments and changes within the community and industry to create strategic content and campaigns.
 - Partnering with media and development teams to ensure all growth is driven by community understanding.
 - Aggregating data to improve campaign optimisation and presenting key findings to Stakeholders.
 - Tracking Google Analytics for optimum campaign tracking and optimising funnels in conjunction with wider marketing team.
- Defining adequate customer targeting and campaign framework in relevant platforms

Social Media Manager

Community Brands UK

- Managed and grew existing social media platforms by 60% (10.2k +)  as well as working with Influencer 
 Marketing software to manage influencer campaigns on Hivency and Bazaarvoice.
 - Curated relevant content on Social Media increasing engagement rates by 70% through paid advertisements.
- Building and maintaining relationships with Platform partners such as Facebook and LinkedIn
- Preparing and hosting educational social media sessions with wider team to leverage and improve employee advocacy across LinkedIn.

Highlights 
- Curated and distributed relevant content on Social Media increasing engagement rates by 70% through paid advertisements.
- Assisted technical support teams in improving operations through social media by 70% and resolving issues to deliver exceptional customer service.
- Ensured content produced was in line with brand guidelines and tone of voice as well as being correctly optimised through keeping up to date with the latest SEO best practice resulting in a 30% decrease in bounce rate.
- Managed Influencer Marketing software to create influencer campaign resulting in a 75% increase of engagement across platforms.

Content and Social Media Marketing Executive

HypeScout

Worked on Social Media channels for Faryal Makhdoom and generating up to 200k+ organic followers from the original 18k in 7 months, creating an engaging community relevant to online audience and demographics.

- Applied change management frameworks to create better strategy that resulted in the successful launch of the international re-brand project.
- Created SEO focused copy and spearheaded creation of blogs decreasing website bounce rate by 40%,
- Enhanced events through data from social channels to deliver unforgettable brand events creating a big impact within the community, increasing brand engagement on social media by 75%.
- Analysis of cultural, community, media and market trends to inform strategic and creative development for content

Social Media Marketing Intern

GAFBROS LIMITED | Catering Disposables & Food Packaging Supplies

- Created effective and engaging Social Media Campaigns and strategies across Instagram, Facebook and Twitter.
- Compiled reports detailing campaign performance, customer engagement and industry trends.
- Assisted in the planning and implementation of activations at events.
- Managed and wrote various copy for social media, blog posts, product descriptions and general promotional material.

Social Media Marketing Assistant

Working towards a cleaner, greener, more sustainable world through all things Paid Media @E.ON Next | Community Building | Digital Marketing | Direct Response | Social Media Marketing I Performance Marketing 🌍 ☀😎⚡

Hi, I’m Hafsah 👋🏼

I’m a data- driven Organic and Paid Social Media Manager with years of comprehensive experience. I have honed my skills in developing global social media content strategies and building engaged online communities with an eye for great content 

With a background spanning both agency and in-house roles, including heavily regulated industries, I bring a data led and strategic approach to digital marketing. Test, Test, Test is my MO (When the FB Ads Manager isn't being a pain)

My experience collaborating across business functions, stakeholder management and a natural flair for all things social has enabled me to deliver impactful campaigns, optimise engagement and make social feel social again. 

You can learn more about my professional experience through my work experience below or by shooting me a DM. 

Outside of work, I channel my passion for sustainability through actively volunteering across various charities and grass root organisations such as Mind and Greenpeace

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