HiNOTE App

Spearheading the analytics landscape to drive growth for this super chic personal communication app.

Growth Analytics @HiNOTE

Collective

Content and Partnership Manager

Responsible for the webinar, affiliate and partnership domains from strategy to infrastructure, supporting the marketing team with all the content and community efforts.

Marketing 

Casa Loma Interiors

-Led the digital wing for Casa Loma Interiors, created their digital identity from scratch, conceptualized the corporate communications, developed the copy and creatives, managed their social media team, grew their online presence (Facebook 0- 299k/ Instagram 0-16k) and increased their showroom footfall. 
-Crafted and executed communication strategies that were customer centric and captivated the digital media.

Head Of Digital

Shaam ki Chai with Nitasha

-Worked on the digital branding and created the online identity of the show. 
-Managed the social media, PR, editing and post production of Season 1 and Season 2 of Shaam ki Chai.

Creative Consultant

Mashion

Written 20+ articles ranging covering various topics from careers, culture, tech to lifestyle. Conceptualized the popular WOW series. WOW is an acronym for Women Only Wednesdays where i interview famous and lesser known women belonging to a diverse variety of professional backgrounds. From fashion, marketing, blogging, and engineering, to designing, cooking, science, and photography. What binds them are their stories of struggle and success.

Writer

Information Technology University

-Managed, restructured and expanded MIT Enterprise forum's activities in Pakistan. Played a cross functional role across project management, business development, team development and external communications.
-Conducted hackathons, summer camps, and MBA style bootcamps for professionals.
-Nurtured engaging partnerships to promote the forum's knowledge and community efforts.

Director PlanX-MIT Enterprise Forum

Punjab Information Technology Board

Spearheaded the the accelerator for mid stage, scalable companies. 
35 start-ups, gross valued at $60 million were graduated. 500+ jobs created & investments worth $3.8 million raised with a success rate of 60%.
-Was responsible from executing high level strategy to running day to day operations.
-Introduced and developed internal systems and a rigorous mentor network, conducted successful investor conferences, hosted intense demo days, arranged numerous sessions on diverse subjects by roping in brilliant speakers to speak and coach on personal development skills and domain specific topics for startups.
-Established linkages with several organizations with the common goal of uplifting and adding value to the entrepreneurial ecosystem.
-Led many international delegations and was part of the policy level group between Turkey and Pakistan exploring entrepreneurial initiatives in both the countries.

Program Manager-PlanX

Founding member of Pakistan's first public sector backed incubator for idea stage startups.
-Was responsible for creating the brand identity, led the marketing strategies both online and offline, established a community of entrepreneurs, conducted nationwide awareness campaigns, organized induction launchpads, launched ambassadors and internship programs.
- Developed relations with enterprise level stakeholders from academia to businesses across Pakistan.
- Created and relentlessly grew Plan9 digital presence on Facebook, Twitter and Instagram.
- Built liaison with the media personnel for Plan9 Startups

Marketing and PR Manager, Plan9

British Council

Next Generation Report, Active Citizens Trainer, Connecting Classrooms Trainer

Glamstop PR and Client Management

Creative Director

Marketing and Product Consultant | Growth Analytics | Workflow Automations | Content development | Community Building

•Digital strategist with 7+ years of experience in content development, social media, communication, outreach, analytics, media and project management.

•Passionate about creating and delivering impactful and engaging content and partnerships that support and empower startups, small businesses, freelancers, and independent workers.

•Experienced in leading projects from strategy to implementation. 

•Driven to develop and execute content and community initiatives that drive growth, retention, and loyalty for various channels and platforms.

You have got to say NO to:

→Random selfies
→Overused memes
→Popular topics
→Incessant ranting
→Networking without preparation
→Posting without intent
→Secret sauces
→Quick fixes 

The above just gives you cheap dopamine hits.

Remember: Why people follow you > How many people follow you 

Let me explain that to you in 3 simple steps

1. Develop a monetizable skill, not just a large following. 
Example: Become an expert in social media marketing for small businesses, not just an influencer with lots of directionless travel pictures.

2. Create content that educates and provides real value, not just likes. 
Example: Share in-depth guides on how to master public speaking, instead of posting workout selfies.

3. Quality of audience matters more than quantity on any social platform. 
Example: Have a community of 500 loyal email subscribers who regularly engage with your content, rather than 10,000 connections who never engage.

Why does online influence matter?

Short answer: The power of a personal brand is insane. 

The real magic lies in understanding that a high-quality, engaged audience is what makes you money on and off ANY social platform. 

Grow and work on building that impact for the right reasons. 
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#content #growth #personalbranding

Hafsa Shorish

Why is having a personal brand important?

Why is having a community of loyal email subscribers important?

This is 2024. This year creators will be over 400 million. 

This is the best example of amplifying creator economy with a brilliant marketing collaboration.

So happy for #Dudewithsign. Been following his work for last 4 years :)
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#growth #marketing #creatoreconomy

How can marketing collaborations benefit creators?

What are some tips for succeeding in the creator economy?

AirChat, a social media app that was launched Friday (April 12), stood out in the social media landscape by prioritizing voice communication over text. 

In just one weekend it became the 23rd most popular in the U.S. on Apple’s App Store by Monday (April 15).

There's no denying that there is an abundance of MarTech tools and products out there right now but testing the right ones and sorting through the clutter becomes even more important.

As a marketer, i am just balancing my curiosity with a strategic focus. We all tend to resort to falling into the “shiny object syndrome” trap but like they say early critics are often late adopters.


Here are some cliffsnotes about Airchat:

1. Voice-First Social: Airchat prioritizes audio communication through short voice recordings.
2. Threaded Conversations: Users can refine messages before posting, unlike live audio forums.
3. Exclusivity: Access is invite-only, fostering a sense of exclusivity.
4. Safety Measures: Complex content moderation rules are in place.
5. Authenticity Over Monetization: Airchat emphasizes authentic connection rather than immediate financial gain. 🎙️📲

P.s. When was the last time you used clubhouse or threads? :P

p.p.s Did you dive into Airchat (if you snagged an invite) to experience voice-first social interaction yet?
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#growth #marketing #social

How can AirChat help me communicate more effectively?

How important are content moderation rules for social media apps like AirChat?

What are some best practices for voice communication?

Taplio

Hafsa S.'s Linkedin Analytics

Hafsa S.

What is Hafsa talking about?

Hafsa S.'s Best Posts (last 30 days)

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