Buffer

Head of Communications and Content

Head of Communications

Charged with setting the strategy for public relations at Buffer and being a spokesperson for Buffer's culture and product to the media and public. Through my work, Buffer's culture and product are consistently featured in prominent news outlets, including the New York Times, The Wall Street Journal, Business Insider, Forbes, and TechCrunch. 

Created two of Buffer's biggest annual studies: the State of Remote Work and Buffer's transparent equal pay analysis.

Head of Public Relations

As Buffer's first public relations hire, I strategically built strong media relationships. My work was focused on consistently landing Buffer impactful media mentions by developing key contacts at top-tier publications, working with our product and people teams to release company news, and advancing data studies to place strong messages aligned with Buffer's brand and vision.

Public Relations Manager

MakeWorkWork

Co-host of a podcast about 'the work around the work' including career growth, creative work, and striving to be better. Myke Hurley, co-founder of the independent podcasting network Relay FM, has mentored our podcast since 2020. We have listeners in over 60 countries and have reached #1 on the Careers chart on Apple Podcast in Iceland, although over 50% of our listeners are in the United States.

Co Host

Built In

As an expert contributor at Built In, I contributed long-form articles with opinions, advice, and insights related to public relations, remote work, and career progress.

Expert Contributor

Getaround

Focused on using social media and press mentions to generate positive brand awareness. Working at a fast-growing startup, I wore multiple hats. In addition to helping with press, I headed up event planning for launching in new markets, ran email marketing campaigns, coordinated speaking engagements for the executive team, and assisted as a local marketing manager as needed. 

• Developed and implemented a public relations strategy for upcoming announcements, campaigns, and launches, helping to secure press in local markets and coordinate key messaging and interviews.
• Planned and executed launch events in Portland, Oakland, D.C., and Chicago. Securing the attendance of over 1,000 community members in Chicago and 2,000 in Washington, D.C.
• Developed and implemented an organic social media strategy to engage all active markets using Twitter, Facebook, LinkedIn, and Instagram.

Communications Coordinator

• Working on a freelance and contract basis with individuals and agencies to develop and execute communications and content strategies across various media to tell their story and help meet their goals.
• Generated French media coverage for a client of InMedia's, a public relations agency, in major media in Quebec, including La Presse, Les Affaires, and CBC Radio Canada — all key outlets for their client.
• Gained media coverage of a local activist's election to a global organization as their new ambassador, most successfully landing a TV interview on CTV Morning News. 
• Increased website traffic by 50% in four months for Big Like, a marketing agency, through content marketing and syndication. Succeeded in having multiple posts I wrote for the Big Like blog appear on Social Media Today, linking back to the original piece and generating earned traffic to their blog.

Communications Consultant

Fluidware

• Built public relations efforts from the ground up through daily research and outreach to reporters of interest and gathering key information in a database for regular pitching.
• Implemented a consistent cadence of public relations outreach and coverage, resulting in notable press coverage in the Financial Times, StartupNorth, StartupWeekendBlog, NotableCA, TechVibes, Next Montreal, Under30CEO, Maple Butter, AppChamp, Metro Ottawa, and the Ottawa Business Journal — all key outlets for the company's customers and business relationships.
• Charged with regularly writing press releases, pitch emails, and drafting guest posts to gain media coverage. Collaborated with other local startups in joint press efforts on local, national, and international coverage.

Public Relations Coordinator

Head of Communications and Content at Buffer | Co-Host of MakeWorkWork

Growing up, after quickly realizing that becoming an astronaut was not for me, I always wanted to be a writer. Storytelling was in my nature — I came up with stories with my siblings and spent weekends drafting future books.

That childhood passion evolved into my defining professional skill: transforming complex ideas into clear, approachable stories that resonate with people. 

My approach centers on simplifying the complicated. Whether building content teams from the ground up or developing brand marketing strategies, I focus on creating sustainable outcomes that grow over time — just like a good story builds chapter by chapter.

Though my younger self might balk that my stories these days aren't about superheroes and princesses, I find meaning in helping others shortcut the learning curve in their own journey through my writing on career growth, self-improvement, social media, and marketing.

My writing has appeared in Fast Company, Time Magazine, Entrepreneur, and Built In, and I've spoken at events including Facebook's Communities Summit, Fast Company's Innovation Festival, and several events for the U.S. Chamber of Commerce.

Feel free to reach out through my website if you'd like to get in touch about partnerships or speaking engagements: http://www.hailleygriffis.com/contact/

We're hiring a Sr. Hiring Specialist at Buffer! The salary range for this role is $118,143–$146,461, and we are a fully-remote company that hires globally, so you can be based anywhere and still apply. 

We don't often hire for our People Team, so this is a pretty special moment. Hiring is one of the most important things we do and takes a huge amount of time and effort for our small team. 

Very very excited for this person to join and make a huge impact at Buffer! Plus, they'll get to work with the incredible Carolyn Kopprasch and Jenna Meindertsma, a dream team! 

I'll share the listing below. The best path to being considered is to fill out the full application. 😊

Hailley Griffis

Head of Communications and Content at Buffer

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