Deel

Helping build and launch products to help people everywhere work for companies anywhere

Staff Manager - Product Operations

Uber

Leading rider engagement, growth and experience for Uber’s mobility business in LATAM

Head of Rider Core Operations, LATAM

Head of Product Portfolio - LATAM

DiDi

Responsible for developing the strategies and project portfolios across 4 product teams and 12 people spanning Passenger UX, Driver UX, Marketplace, and Growth
Leading teams across Operations, Growth, Engineering, Data, Legal and Insights to oversee high priority projects

Leader of Product Strategy and Innovation in Brazil - Strategy Business Partner

Owned the P&L and led all major operational investment decisions for a portfolio of 130 cities representing 40% of DiDi’s ride-hailing business in Brazil and $600m+ annual sales

Conceived, drove and successfully executed the overhaul of our pricing and engagement operations - enabling our team to deliver precision tactics across our portfolio of cities

Grew rides by 25%, gross revenue by 47%, and our share of DiDi's business in Brazil by 5% despite the impact of the second wave of the pandemic in Brazil

City Manager of 130+ cities in Brazil - Strategy Business Partner

Imperial College Business School

Core Modules: Leadership and Team Building, Design Thinking, Strategic Problem Solving, Investments and Risk Management

Recipient of the Imperial College Business School Full Time MBA Scholarship Award for the merit of my application

MBA Student

Cantuila Drinks

Developed the prototype and pipeline processes determining our product portfolio and investment strategy - signed-off and agreed with the board and other partners

Produced the branding, positioning and investment pitches for the first two brands - leading a global team of designers, researchers and copywriters to create two market-ready product designs

Authored and pitched Cantuila’s investment proposition and market strategy - a cannabis-tequila brand - resulting in an investment offer, in the form of distribution networks, IP and pre-orders,  valuing the company at over $5m pre-product

Senior Strategy Consultant

G=mc2

Developed the agency’s innovation offerings and co-wrote 7 pitches to clients including PepsiCo, Diageo, Harman and Samsung, the Omani Government, Asahi, and Aston Martin

Designed a digital enterprise marketing product prototype for the CEO as a first proof of concept
Co-Created and presented the workshop on innovation strategy for Samsung and Harman’s autonomous car division’s senior marketing and engineering leadership, resulting in G=mc2’s largest stream of project work and income to date

Innovation and Strategy Consultant

Global Citizen

Sole consultant on Global Citizen’s expansion into Germany, developing positioning, creative content and member-acquisition strategies for their G20 summit festival in 2017 - which raised $750m in commitments towards ending poverty in a day

Created the partnership model used to approach and work with Fortune 500 companies such as Nike in Europe

Created a joint venture media partnership model and pitched it on Global Citizen Europe’s behalf to BuzzFeed

Strategy Consultant

Independents United

Co-created Diageo’s Future of Marketing Strategy in a team of three, working directly with the CMO and the senior marketing leadership, which was successfully launched in workshops across their 180 markets

Led a team of three senior consultants on the innovation revival project for Diageo Africa’s Heads of Innovation and Planning

Worked on company-wide product prototyping and market strategies for marketing leadership at PepsiCo, Saga and Diageo

Innovation Consultant

Staff Product Ops Manager @ Deel

I lead teams across product and operations to build, adopt and execute strategies in tech.

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