Chirpy

🚀 What We Do: Chirpy is a boutique Conversion Rate Optimization (CRO) agency. We partner with enterprise and mid-market D2C eCommerce companies to drive measurable and consistent website revenue growth through high-impact testing and research. We make CRO not just a service, but a fundamental, intentional, and lasting approach to success.

Along the way, we share our enthusiasm and passion for CRO, which we ultimately get teams to feel as well by delivering undeniable value, backed by proven results that speak for themselves.

💰 Results We Deliver:

▶️ Increased transactions by 7.51% in one test for clients like Native

▶️ Helped Rabaconda save thousands of dollars by avoiding an unnecessary site overhaul

▶️ Improved overall CRO impact and efficiency for clients like Royal Caribbean

Grow smarter, not harder. 

🗓 Want to improve your conversions? Let’s chat: https://calendly.com/chirpy-haley/15-minute-meeting

Founder

Optimizely

Manage all Strategy Consultants in North America (including but not limited to performance (50% billable rate, bookings, revenue, retention influenced, and platform metrics), OKRs, hiring, capacity planning, account assignments, career planning, and team evangelization)

Lead ongoing Experimentation Services initiatives and maintain participation in cross-functional relationships (including but not limited to new services offerings, growth initiatives, Customer Success and Sales team enablement, sales pitches, scoping, marketing and thought leadership, and team events)

Lead selling SC services in NA 

Handle NA client conflict resolution and troubleshooting

Deliver Strategy Consulting work for the strategic and complex customers, maintaining or exceeding a personal billable rate OKR of 25%

Set global standards for Strategy Consulting as a practice in Optimizely jointly with the EMEA/APJ team 

Partner with Experimentation Services leadership to establish better ways we work together across the globe

Responsible for creating and sharing team reports to leadership as needed

Manager, Strategy Consulting, North America

Led strategy work for 35+ customer accounts at any given time

Responsible for time to value, customer enablement, customer platform metrics, and maintaining or exceeding a 50% billable rate OKR through trainings, workshops, and custom projects as needed

Senior Strategy Consultant

Speero

Led all testing strategy, research, and other projects (including full redesigns) for lead generation and eCommerce enterprise accounts, responsible for $75-$100k+ of monthly recurring revenue and account retention (e.g., rolled $30k research project into $200k retainer)

Led and presented $15-20k research projects 

Served as Account Director and oversaw accounts’ high-level strategy and performance of account teams, which also included being responsible for account retention

Managed five direct reports 

Assisted with sales and operations work (created new onboarding system for new hires, rolled out monthly values award, implemented processes for quarterly business reviews, created process for goals dashboards and roadmaps, etc.)

Completed external marketing efforts (webinars, blog posts, taught live CXL course)

Collaborated with design and development teams

Senior Strategist

Strategist

Hanapin Marketing

Conversion Rate Optimization Manager

Conversion Rate Optimization Coordinator

Executive Administrative Assistant

Founder at Chirpy | Changing the way businesses make decisions 🧠 | Conversion Rate Optimization expert 💪 | Top Experimentation Thought Leader 2023 🏆

eCommerce brands lose millions due to poor conversion rates. I fix that. I founded Chirpy to fix that.

We work with DTC eCommerce brands that struggle with:

➡️ Low conversion rates despite high traffic

➡️ Funnel dropout & cart abandonment 

➡️ Testing that drives meaningful impact

➡️ Site & page redesigns

➡️ Decisions feeling like guesswork


We combine data-driven CRO strategies with deep eCommerce expertise to give you:

✅ More transactions, revenue, & engagement

✅ More returning customers & higher order values

✅ Higher PPC ROI

✅ Optimized user experiences 

✅ Clear, measurable impacts

✅ An agency you actually love with unmatched proficiency & the best humans

We're human-led and don't use AI to cheat on real work that needs to happen.

Past clients include the following: Royal Caribbean, Celebrity Cruises, Native, FedEx, Peapod, Vitamix, Olaplex, Saatva, and FTD. 

👋 Let’s connect—book an intro call today: https://calendly.com/chirpy-haley/15-minute-meeting

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