University of Missouri-Columbia

• Work with multiple research teams to research and prototype human-centered design solutions
• Design qualitative and quantitative instruments to gather data on product needs
• Conduct semi-structured interviews with users 
• Analyze and synthesize transcripts, then report on data from product users 
• Refine products based on user data
• Gather quantitative data from surveys and analyze in RStudio
• Teach a course on Adobe Photoshop and Adobe Illustrator and the elements and principles of design 
• Taught a discussion session for a class on fashion, culture, and writing
• Managed, monitored, and maintained department’s social media posting (Aug. 2018 - Dec.2018)
• Re-designed department newsletter, compilated news, wrote and edited fall 2018 department newsletter

Researcher, Designer, PhD Candidate

• Collaborated with a team of four to raise funds for scholarships, endowments, and building projects
• Conducted briefings and reported data on fundraising goals, successes, and improvements 
• Researched potential donors’ interests and identified compatibility for relevant project needs at the university
• Liaisoned with donors across the United States and developed university relationships by providing updates on current campaigns and donor interests
 •Collaborated with various university departments and stakeholder to offer a positive donor experience
•Wrote a proposal for a college-wide student ambassador program now in its second year of running
•Worked with a team to create successful and engaging donor events
•Managed a graphic design intern for fundraising communication materials

Advancement Officer

Concept Bureau, Inc.

Conduct culture, market, and consumer (UX) research to make strategic recommendations for growth-stage startups, established brands, millennial-facing brands, and companies entering the U.S. market. At Concept Bureau, we build powerfully strategic brands that create categories, win markets and move the collective experience forward.

Market and UX Researcher 

Gamut Management

•Lead and conducted UX, market, consumer, and product research in a customer-centric way for various Fortune 100 and 500 clients to assist in introducing new products to the marginalized adaptive (disability) apparel market
•Designed and conducted UX research studies end-to-end (surveys, prototype evaluation, usability testing, semi-structured interviews) to gather data on consumer product design needs and wants from existing and future brand customers 
•Coordinated with cross-functional teams to design, plan, communicate, and execute client research strategy and project goals with inclusion in mind
•Analyzed data (qualitative and quantitative), wrote reports, and created decks to present results and actionable insights to various client stakeholders

Researcher

Zappos Family of Companies

•Completed and presented a qualitative and quantitative data collection and analysis project, including sales, social, and trend data, for Zappos Adaptive detailing the year since the launch of the Single and Different Size Shoes Program and made strategic recommendations
•Edited existing surveys and created new surveys about the dressing needs of Zappos Adaptive Customers using survey and data collection best practices
•Assisted in the styling of models for the Runway of Dreams NYFW 2021 Fashion Revolution fashion show in adaptive apparel, footwear, and accessories 
•Assisted in multiple days of model fittings for the Runway of Dreams NYFW 2021 Fashion Revolution fashion show during NYFW and replaced apparel, footwear, and accessories that did not work for models by shopping at retail locations
•Assisted in content creation and documentation of the Zappos Adaptive behind the scenes for the Runway of Dreams NYFW 2021 Fashion Revolution fashion show during New York Fashion Week (NYFW)
•Attended team meetings with vendors on how to make their apparel and footwear adaptable and inclusive 
•Provided insight and attended team meetings for website and social media strategy
•Attended meetings with influencers for social media and marketing content creation and strategy
•Attended new vendor and vendor product development collaboration meetings

Zappos Adaptive Research Intern 

Ohio University

• Instructed ~660 undergraduate students online and face-to-face in academic year 15/16 for courses in Product Development, Evaluation, and Distribution, Fashion & Culture, Promotions & Advertising, and Writing for Human & Consumer Science, using inclusive hands-on pedagogy
•Managed and supervised internship program for undergraduate students in the program
•Instructed online and face-to-face courses
•Contributed service to the university through department committees, hiring committee 
memberships, service-learning projects, and academic advising
•Facilitated service-learning projects between students and the local community 


As a faculty member I: 

✔Taught online and face-to-face courses

✔Managed a full teaching load, department committees, hiring committees and service-learning projects, and academic advising 

✔Maintained an average instructor rating of 4.6/5 for all courses taught

✔Developed new course material with technology and engagement in mind

Lecturer

Self Employed

•Worked with small to mid-size business to create customized web and graphic design solutions

Marketing and Design Consultant

University of Missouri

•Developed and taught industry-relevant course content on presentation and computer-aided design techniques for textile and apparel merchandising students
•Worked with undergraduate students to aid in their understanding of good design 
•Developed assignments that were customizable to enhance individual student portfolios 
•Teachers assistant for leading professors and industry practitioners in Social Appearance in Time and Space (dress and culture), Retail and Merchandising Analysis (buying), and Global Sourcing, and was responsible for student communication, grading, and some course content 

Successes as a Master's student at the University of Missouri include:

✔Presenting research at the 2014 International Textile and Apparel Association (ITAA) Conference on perceptions of sustainable marketing terms in regard to apparel.

✔Elected social and volunteer chair of the textile and apparel management graduate student organization--Organized various social and philanthropic events 

✔Created some updated labs for TAM 2200 Science of Textiles

✔Produced apparel pieces based on research on the experience of plus size woman in apparel 

✔Received a 4.5/5 general score on my course evaluation 

✔Received the E & E Bower Family scholarship for 2013 and 2014

Researcher, Graduate Instructor

Goldman Sachs

•Co-created GS bank paperwork management database for the private wealth management team
•Collaborated with a team to facilitate the proper flow of documents and approvals for 2,000 
plus loan documents
•Involved various stakeholders in researching proper loan document flow

Private Lending Services Auditor 

Westminster College

•Created center marketing and promotional material 
•Advised Westminster students on study abroad goals 
•Helped with international and diversity events

Peer Advisor, Office for Global Engagement

www.yourbellalife

•Helped create public awareness of the positive lifestyle online magazine through social media

Social Media Intern

🌎 UX Researcher with a Twist

Hi! I'm Hali, a UX research enthusiast, market and culture researcher, and former academic driven by curiosity about human behavior. With a Master's degree (and soon-to-be Ph.D.) in Textile and Apparel Management, I've spent my career conducting impactful research on everything from adaptive apparel to brand strategy.

Why UX? I'm all about understanding people—their challenges, habits, loves, and perspectives—and translating that into meaningful insights that shape innovative, user-focused solutions. I've led research projects that have driven brand strategies, aligned with product goals, and brought user needs to the forefront for stakeholders.

Let's chat about UX, apparel, the perfume you can't live without, the origins of the newest core taking over Tiktok, or great restaurants in Salt Lake City (I have a few you must try!)

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