Accel Scaling

Marketing Manager

WARP Digital

- Personally led a team of 5 to manage all tasks, projects and timelines of over 15 clients from various industries, resulting in $700,000 of revenue generated.

- Established key KPIs for clients of various industries, providing strategic insights daily to team members, generating over $2,000,000 worth of client sales.

- Vetted and oversaw marketing strategies proposed by Account Managers, resulting in their clients consistently achieving ROAS of 3x and above on average.

- Anticipated advertising platform changes and pioneered YouTube capabilities and other platforms, reducing lead cost by more than 200%.

- Increased delivery quality by 50% by implementing data tools that helps to monitor multiple key metrics, such as KPIs, revenue generated, ad spend, ROAS and ROI across board.

- Developed an e-comm strategy for a client that generated $50,000 in sales with only $5,000 ad spend within 8 days.

Agency Lead

- Streamlined client operations by providing automation capabilities in their marketing funnels, reducing the need for manual follow ups and increasing the retention value by 3X

- Pioneered and executed giveaway campaigns for Insurance clients as an alternative to roadshows - generated over leads at less than $1 a lead - and over 20x ROAS.

- Strategised, planned and executed existing client funnels, bringing down cost-per-lead by up to 500%
Generated over 6429 leads and $1,000,000 worth of client revenue within the year.

- Served as the main point of contact for clients, managing and de-escalating 90% of issues without any involvement of higher management.

Senior Account Manager

Gem Floriculture Pte Ltd

- Personally rebranded Gem Floriculture Pte Ltd's core positioning from it's retail roots to an events based business, fulfilling a gap in the market, resulting in 9X it's revenue within 2 years.

- Closed and forged tight knit partnerships with key stakeholders of 12 renowned establishments and
4-star hotels around Singapore, generating $400,000 in revenue annually.

- Trained and onboarded a team of 8, creating highly valued team members able to skillfully manage company operations within 2 months.

- Built operational systems capable of executing up to 77 events in a month, generating an
increase of $460,000 in annual revenue within 2 years.

- Planned with key stakeholders to execute notable high profile, large scale national events within 3 months.

- Put together realistic budgets based upon costs and fees for successfully operating business.

Business Owner, Project Director

Singapore Armed Forces (SAF) Naval Diving Unit

Naval Diving Unit

Copywriter, Digital Marketer, Marketing & Sales Consultant.

Agency Lead at WARP Digital Pte Ltd - Highly Driven Marketing Professional with a track record of breaking through any company revenue goals. Generated 9,000+ leads and over $4m worth of upfront sales across 20+ service-based clients within 2 years.

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