Mobilexpense

Marketing Management:
Oversee and execute global and local marketing campaigns and initiatives to drive traffic to B2B platforms.
Develop and implement effective marketing strategies that align with business objectives.
Create high-quality marketing content in both German and English.
Manage and track marketing budgets to ensure cost-effectiveness.
Collaborate with cross-functional teams to deliver seamless partnership experiences.
Present marketing plans, strategies, and results to senior leadership.

Event Management and Sponsorship Deals:
Manage corporate events and partner events, overseeing sponsorship deals that contribute to the ARR of the company.
Establish and maintain relationships with sponsors, ensuring satisfaction and maximizing sponsorship revenue.
Develop and implement event marketing strategies to drive attendance and engagement.
Manage event logistics, both in-person and digital.
Evaluate & reporting on event performance (KPIs & establish benchmarks) and identify areas for improvement.

Achievement:
Established a new benchmark for event ROI by securing 8x return on investment through a strategic partnership

Partnerships Marketing Manager

Nike

Manage the lifecycle of football digital content across all channels, constructs, and stakeholders, utilizing Sprinklr as the primary tool for content distribution and collaboration.
Employ data-driven decision-making to evaluate campaign performance, benchmarking results against industry standards and internal targets to identify areas for improvement.
Oversee operational tasks, including creating marketing contracts, verifying product availability, and ordering products for seeding using SAP to ensure seamless execution of marketing initiatives.
Manage the Football LP landing page on Nike.com, transforming it into a captivating destination for over 7-figure media investments, driving traffic and engagement.

Achievements:
Crafted the most personalized and extensive launch plan for the National Team Collection 2022, encompassing over 150 meticulously crafted content pieces. This strategic approach led to a 25% increase in turnover compared to the previous launch.
Orchestrated the most successful Mercurial launch in Nike's history, setting a new benchmark for product introductions.
Pioneered a new operating model across stakeholders, fostering collaboration and streamlining content management processes.

Men's Football Marketing Specialist

Pinterest

Conduct comprehensive analyses of business trends and key quantitative metrics to identify patterns, trends, and opportunities for growth and optimization.
Thoroughly examine tracking results and uncover optimization strategies to continuously enhance campaign performance and achieve business goals.
Effectively manage a high volume of new and existing accounts, ensuring seamless client onboarding, ongoing support, and satisfaction.
Leverage collected data to formulate and implement data-driven optimization strategies, maximizing campaign effectiveness and return on investment (ROI).
Collaborate with direct agencies to establish clear advertising goals aligned with specific metrics, such as ROI, CPA, ROAS, CPC, and CPA.
Proactively fine-tune and troubleshoot existing campaigns to address performance issues, optimize ad spend, and enhance campaign outcomes.
Engage with the Product team to discuss potential enhancements and new features, providing valuable insights from a digital marketing perspective.
Facilitate the onboarding of new hires by providing comprehensive training and shadowing opportunities, ensuring a smooth transition into the role.
Compile weekly data reports to effectively track processes, measure progress, and identify areas for improvement.

Achievements:
Generated a portfolio over 7 figures, demonstrating exceptional expertise and a proven track record of success in digital marketing.

EMEA - SMB Agency Account Manager DACH

Accenture

Marketing Associate

Spotzer Digital

Managing each client's website creation from a consultation with the client till the final website
Briefing copywriters and designers on how the client's website should be built
Checking quality standards of the copy and design of the websites
Assisting the team leader with organizational work
Admin and coaching work of the other team members
Editing websites
Train & onboard new employees
Digital Account Management

Digital Marketing Consultant - German & UK Market

STRABI UG

Sustainability concept creation for 2020 event edition + vision for 2025
Sustainable partnership concept creation and negotiate conditions
Artist bookings, and campaign planning, awareness-, info-, campaigns and performance campaigns
Manage Instagram Account

Communication and Sustainability - Intern

V2 Records Benelux

During my minor in the Business of Sport and Entertainment, I was a Junior Consultant/ AUAS ambassador. Tasks: online market research, customer persona’s and specific marketing examples on how to reach potential customers (i.e. Partnership Proposal)
My team and I wrote an advisory report on the target audience, communication and marketing of their  own playlist brand ‘QRTR’.

Digital Marketing - Junior Consultant

Mise en Place

Banquet Server in 4-star hotels, such as Hotel Hilton Airport Schiphol, Hotel Hilton Zuid and Van Der Valk Hotel, and more
Ensuring an excellent dining and meeting experience
Setting up meeting rooms for all kinds of occasions and bartending while consistently maintaining the core values focused on customer satisfaction.

Hospitality Assistant

MavriQ Global Pty Ltd

Achievement: Top 5 sales representatives Australia

Field Sales Representative

Empowering companies to digitalise their processes, and make their FinTech stack more efficient.

Taplio

Hanh Nguyen's Linkedin Analytics

Hanh Nguyen

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Taplio

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Hanh Nguyen

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Hanh Nguyen's Linkedin Analytics