Hanna Koval's Linkedin Analytics

I believe in the power of words. I think if people/organizations/businesses were genuine with the words they use, we'd be way more advanced as a society. I don't believe in content for the sake of content: if your article's SEO got you on the first page of Google Search but has no soul, that won't stop me from opening ten more websites. I want my work to have an impact, regardless of its size. If I create an article, I dedicate myself to it. If I create a LinkedIn post, I dedicate just as much. Word count doesn't matter. Value does. I don't write things that contradict my beliefs. If I don't have a moral code as a professional, what will be left of my work in a few years? Trends come and go; companies transform; product ideas grow or die. But the connotation you put behind your words and the way people relate to it stays. And last but not least, I care. About the outcome, about the process, about the way clients perceive my work. In the end, it's always about genuineness, right?