Select Studio GmbH

Marketing Manager

Sandstone Care

-  Oversee and enhance employer branding on LinkedIn, Glassdoor, Indeed, and Handshake, increasing visibility and engagement through targeted content campaigns and strategic partnerships.

  -  Craft compelling content, including videos, leveraging expertise in Adobe Creative Suite (Photoshop, Lightroom, Illustrator, Premiere) and Canva, tailoring messages to different audience segments.
    Design and produce graphics for company updates, newsletters, and events, contributing to a cohesive brand image, and ensuring consistency across all digital and print platforms.

   - Lead email marketing campaigns for employer branding, utilizing Mailchimp and Marketing Cloud to disseminate newsletters, promote events, and strengthen relationships with current and prospective employees.

   - Execute surveys to send out to employees and analyze data to make strategic improvements to our employer brand, ensuring a high response rate and actionable insights.

    -Utilize analytics tools to measure the effectiveness of campaigns and initiatives, providing regular reports to stakeholders and using insights to refine tactics.

  -  Develop and maintain a content calendar for employer branding activities, ensuring a steady stream of fresh and relevant content across all channels.

-    Engage in community management, responding to reviews and comments on employer branding platforms to maintain a positive online presence and address any concerns.

Brand Strategist | Employer Branding

Elevate social

Collaborated with diverse clients, including businesses and individuals, to develop effective social media and content strategies tailored to their unique goals and objectives.

Utilized in-depth market research and trend analysis to identify opportunities for brand growth and engagement improvement on various social media platforms.

Created and executed comprehensive content calendars, ensuring consistent and relevant messaging to drive audience engagement and loyalty.

Managed social media accounts for clients, overseeing daily posting, monitoring audience interactions, and optimizing content for maximum reach and impact.

Developed and implemented paid advertising campaigns on platforms such as Facebook, Instagram, and Twitter, resulting in increased brand visibility and lead generation.

Conducted regular performance assessments, providing clients with detailed analytics reports and actionable insights to track progress and optimize future strategies.

Leveraged SEO and keyword optimization techniques to enhance content discoverability and improve organic search rankings.

Fostered strong online communities by engaging with followers, responding to comments and messages, and facilitating meaningful conversations around client brands.

Stayed up-to-date with industry trends and algorithm changes, adapting strategies to ensure clients remained competitive and relevant in the ever-evolving social media landscape.

Demonstrated strong project management skills by coordinating with graphic designers, photographers, and other team members to create visually appealing and engaging content.

Built and maintained a solid reputation as a dependable and results-driven social media strategist, earning referrals and repeat business from satisfied clients.

Continuously sought opportunities for professional growth by attending industry conferences, workshops, and online courses to enhance skills and knowledge in social media marketing.

Social Media Strategist

Independent Vintage

Spearheaded social media marketing strategies, crafting compelling narratives that significantly increased engagement with our target demographic.
    Expertly managed and optimized advertising campaigns across Instagram, Facebook, and TikTok, achieving notable audience growth and conversion rates.
    Administered a robust monthly marketing budget, ensuring maximum ROI through strategic allocation and data-driven adjustments.
    Produced innovative short-form video content for YouTube, TikTok, and Instagram Reels, which enhanced brand visibility and fostered community interaction.
    Authored engaging blog posts that effectively communicated brand values and solidified our market presence.
    Mastered story branding techniques, elevating our brand identity and resonating deeply with our customer base through authentic storytelling.

Social Media Marketing Manager

Amazon Web Services (AWS)

-Led strategic recruiting efforts, creating and distributing social media content to attract and engage potential candidates 

-Managed the Amazon LinkedIn page, increasing followers by 35% and driving traffic to the company website

-Launched and led the internal influencers program, empowering employees to share their stories and insights on various platforms

-Set the vision and designed a roadmap for a broad set of content initiatives related to building design, science, engineering and brand awareness

-Produced and delivered high-quality content, such as blog posts, white papers, case studies, webinars, and podcasts, showcasing the company’s expertise and value proposition.

Content Strategist

Employer Branding Specialist @ Sandstone Care | Social Recruiting, Brand Marketing

Hi, I’m Hannah—a passionate storyteller and brand builder dedicated to amplifying the cultures, values, and impacts of businesses through social media and various digital channels.

With a strong background in marketing, I’ve had the privilege of working with some of the most innovative companies in mental health, technology, and public relations, including Independent Vintage and Amazon Web Services. My expertise spans media relations, social media strategy, and crisis management, where I’ve successfully helped brands enhance their online presence and cultivate a loyal customer base.

What drives me is the opportunity to help companies and individuals develop compelling branding and digital footprints that truly stand out. Whether it's crafting unique employer branding or boosting online engagement, I’m here to ensure your brand makes a lasting impression.

Taplio

Hannah B.'s Linkedin Analytics

Hannah B.

Want to drive more opportunities from LinkedIn?