Hannah Gerstner

Sunlighten

Director of Demand Generation

CreativeOne

Oversee the marketing stuff on the interwebs

Vice President, Digital Strategy 

Director, Digital Marketing

ContraForce

B2B SaaS marketing leader responsible for both direct and indirect markets. Worked on design of full-lifecycle partner program, implemented cross-channel strategy, executed product marketing initiatives, and developed scalable GTM strategy. Oversaw all lead and demand-gen efforts, content, webinars/events, and other direct market motions. Created content and developed lead generation strategies for B2B outreach campaigns with 47% average click and 14% average open rates (4x industry standard).

Vice President, Marketing

Transeo

Marketing leader in the B2B EdTech SaaS space with ownership of go-to-market strategy. Creation and execution of all marketing initiatives, including growth hacking, product marketing, and result iteration. Oversaw in-person and virtual events, content creation, thought leadership, and channel/partner efforts. Developed, executed, and analyzed strategic marketing campaign strategies that contributed to $3mm in sales pipeline. *Note: Transeo was purchased by Vector Pathways

Director, Marketing

Centriq Training

B2C, B2B, and B2C2B marketing leader responsible for the design and execution of strategic marketing plans, including demand and lead generation, market positioning, and building net-new pipeline. Responsible for repetitive YoY growth. Responsible for marketing new services offering that scaled 3x in 6 months, contributing to $2.6mm in revenue in the first year. *Note: TekLadder was a child company for Centriq

Developed, implemented and executed strategic marketing plans for both  B2B and B2C divisions.

Marketing Manager

Animal World & Snake Farm Zoo

I'm an experienced marketing leader focused on driving revenue for growth-oriented businesses. 

In non-corporate jargon, I help businesses generate new leads, drive revenue, and keep their sales pipelines full. I lead teams that execute DTC, B2B, and B2C marketing strategies, focusing on lead generation, digital/web/content strategy, and growth marketing. 

Career highlights:

👉 Designed and deployed marketing and content strategy to scale new business 3x in 6 months, contributing to $2.6mm revenue in the first year

👉 Developed, executed, and analyzed strategic marketing campaign strategies that contributed to $3mm in sales pipeline

👉 Decreased annual average CPL by 25% and CAC by 32% with conversion rate optimization strategy

👉 Managed monthly ad spend budget of $200k across SEM, display, content syndication, and paid social media

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