United Women in Business Foundation

Vice President (Chicago Chapter)

Product Marketing Alliance

Ambassador

HealthEquity

Product Go-to-Market strategy 
- Collaborate with Product leadership to activate product roadmaps.
- Develop and manage go-to-market strategies and launch plans.
- Work cross-functionally to support launch plans and enablement activities.
- Create assets to boost deal-winning, demonstrate value, and deepen customer relationships.
- Engage with Sales and Relationship Management to promote the product and gather feedback.
- Manage internal communications and training to ensure product advocacy.
- Monitor KPIs for user adoption, revenue, and sales performance.
- Use data-driven insights to optimize campaigns.

Product storytelling
- Develop positioning, messaging, and competitive differentiators.
- Translate product features into compelling benefits.
- Ensure optimized cross-channel messaging.
- Define product personas, customer profiles, and journeys.
- Conduct customer research for actionable insights.

Market and competitive intelligence
- Stay updated on market and competitor positions.
- Provide competitive analysis for sales strategies.
- Share market insights to drive product development and brand positioning.

Ongoing amplification
-Maintain GTM resources that evangelize and activate GTM strategy across the organization. 
- Combine creative marketing skills with strategic insights to drive user adoption and internal engagement across business units and cross-functional teams.
- Work with Corporate Communications to provide thought leadership ideas that position our organization and products as thought leaders and demonstrate our value proposition.

Senior Product Marketing Manager

Successfully led the comprehensive rebranding effort of the Lifestyle product. This resulted in increased mindshare and demand from both existing and new customers.

Played a key role in creating and supporting the development of product-related assets that enriched the buyer and user journey. 

Provided valuable enablement to Sales & Relationship Management teams, effectively illustrating how our products address the specific challenges faced by buyers and users.

Product Marketing Manager

Luum

Luum empowers enterprises to match employees’ dynamic work-life with safe, flexible, and sustainable mobility options. Luum's vision is to create sustainable human mobility choices for a better tomorrow. Delivering a special blend of deeply integrated commuter benefit management applications and unrivaled industry support, Luum solves complex parking and mobility challenges with forward-thinking organizations seeking measurable behavior change, cost savings, and better employee experiences.

CloudMoyo

Collaborated closely with the VP of Marketing and Product Marketer to successfully reposition the brand and customize messaging for various verticals.

Led a dynamic team responsible for formulating and executing comprehensive strategies across content marketing, social media engagement, and event marketing. Together, we established and implemented a robust demand generation program in partnership with the Sales team, resulting in a substantial influx of qualified leads into the sales pipeline.

Strategically positioned CloudMoyo as an industry leader, achieving significant growth in multichannel lead generation.

Associate Marketing Manager

Assumed responsibility for developing and executing a comprehensive content strategy for our products and services. This strategy ensured a cohesive and consistent brand voice and message throughout the buyer journey.

Created highly relevant and industry-specific content, designed effective email nurture campaigns, and orchestrated impactful event programs. These initiatives collectively contributed to a notable increase in top-of-funnel lead generation.

Marketing Specialist 

Played a pivotal role in crafting compelling content, including ad copy, email nurture campaigns, and social media management. My contributions significantly enhanced our brand's online presence and engagement.

Marketing Associate

Had end-to-end ownership of content strategy and development. This encompassed a wide range of content types, from web content to long-form articles, gated content, PR materials, social media copy, product briefs, and email nurture campaigns. My efforts were instrumental in elevating our content marketing efforts and delivering measurable results.

Content Marketer

Freelance 

This is my "side hustle', since I enjoy writing for a variety of publications, forums, and for different purposes. I freelance write travel articles, and create ad, email, and social media copy, along with blogs, for B2B companies. I have also written as a freelance journalist, publishing articles with local news publications.

Freelance Writer 

The Daily of the University of Washington

I was a reporter, columnist and beat writer at The Daily since July 2017, and have experience writing content for the News, Science, Wellness, Opinion, and Specials sections. I covered a variety of topics related to the UW community, including clinical studies, urban environmentalism, local politics, and personal health and wellness. 

During that time, I continued to develop skills in story development, research, building connections with sources, interviewing, writing on deadline, fact-checking and communicating effectively with editors.

Reporter

Fierce, Inc.

Joined Fierce to grow its voice and social media platform. 

Developed and executed a social media strategy and took on an expanded role to develop thought leadership content for social media channels.
  
Drove a 30% increase in impressions, 80% increase in clicks, and 29% increase in social-generated leads in just 3 months.

Social Media & Marketing Intern

Eddie Bauer

I worked with a talented team of managers and guides at a high-performing store in the greater Seattle metro area. My role involved sales analysis, strategy and leading; talent management; clienteling and customer relationship building; and operations management.

Assistant Sales Manager

In the approximately three years that I was employed at Eddie Bauer, I had the opportunity to develop my communication skills. This involved my developing and maintaining strong & healthy customer relationships, collaborating with a diverse team to achieve common goals, set personal goals and challenges, exhibit excellent customer service, and market and sell products to a varied consumer basis. I won numerous associate of the month awards, earned various monetary awards based on sales volume, and was more than once the top-selling associate in the company. By utilizing my verbal and nonverbal communication skills with customers, I was able to develop professional relationships, becoming a successfully employee and an intuitive seller.

Sales Associate

The Borgen Project

My role included reading and keeping abreast of new developments and policies related to global poverty. I created content for The Borgen Project's blog and magazine, with my writing focused on Tech & Solutions and Business. Other responsibilities involved contacting members of Congress, raising awareness and support for The Borgen Project, and running a fundraising campaign to support the work the organization is doing to address global poverty at a federal level.

Journalism Intern

I’m a storyteller passionate about connecting people with great products. Over the past 6 years, transforming complex technology, financial, and healthcare products into compelling customer experiences has been my focus, driving tangible business growth. Data-driven insights, voice of customer, creative thinking, and cross-functional collaboration fuel my approach. I lead with curiosity, humility, and a relentless focus on sound strategy and strong execution.

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