Hannah Williams's Linkedin Analytics

As an Impact and Sustainability Manager, I am passionate about leveraging the power of advertising for good. Good-Loop is an ethical ad-tech platform that strives to make a positive impact on society and the environment in a scalable and profitable way. Sustainability is at the core of my beliefs, and I am committed to driving sustainable practices and ensuring that businesses use their influence to create a better future for all. My interest in the environment and sustainability stems from my early career experience in Mozambique with Love The Oceans, where I spent time in the field collecting data on coral reef health and shark fishing. This experience ignited my passion for conservation, which led me to pursue a MSc degree in Conservation Biology. Since joining Good-Loop over two years ago, I have led several key initiatives, including our BCorp recertification with a significant score improvement, impact reporting, carbon accounting, and carbon reduction strategies. I am proud to work with a team that shares my values and is committed to making a positive impact. At Good-Loop, we believe that advertising can be a powerful tool for positive change, and have facilitated over £7m donated to good causes so far. I am so excited to be part of their mission.