Hannah Poulton's Linkedin Analytics

I'm a people-focused professional with more over 20 years’ marketing and communications experience across small and large businesses in a range of sectors. I am an excellent strategic thinker with strong commercial acumen and an extensive understanding of governance and risk management. My background spans B2B and B2C, mostly in financial services, but having worked in partnership roles, complemented with voluntary experience, I've had the opportunity to work with brands in a variety of sectors including retail, membership organisations, charity and sport. My key expertise is in brand, communications and relationship marketing. Having started out as a direct marketer, I've always got an eye on the numbers and love coming up with solutions that positively impact the bottom line. I've got Board level experience in the private and charity sector and as a Non-Executive Director. Alongside my marketing work, I sit as an independent lay member on a number of regulatory bodies and panels and I am a serving Magistrate on the Cardiff Bench. I'm an experienced coach and mentor who enjoys developing individuals and businesses to be the best they can be. Marketing Director | CMO | Marketing Consultant | Head of Marketing | Director of Marketing | Sales and Marketing Director | Lay Member | Non-Executive Director | Board Member Specialties: Brand, communications, multi-channel marketing, integrated marketing, direct and digital marketing, social media, relationship marketing, B2B, B2C, acquisition, retention, internal communications, employee engagement, corporate events and hospitality, sponsorship, naming rights, commercial contracts, supplier management, PR, relationship management, affinity partnerships, direct mail, CRM, marcomms, leadership, people management, team transformation, building teams, integrating teams, restructures, recruitment, copywriting.