Zeldigital

Zeldigital is a personal brand I created, not an agency. The name combines 'ZEL,' inspired by Hanzel, and 'digital' to represent the branding of my services.

Thrilled to share my journey as a Chief Marketing Officer (CMO) with over a decade in the digital marketing realm, specializing in Google Ads and agency expertise. 🌐

What I Bring to the Table:

🎯 Strategic Focus: Ecommerce, Healthcare, Hotels – I've crafted and executed winning ad strategies in these sectors.

📈 Proven Results: Check out my Google Ads successes and case studies: Available Upon Request 

A Glimpse into My Journey:

🎥 Intro Video: A quick 1-minute snapshot of my Google Ads journey: Watch it on this link
https://komododecks.com/recordings/AfzXln40NZ6RiGvNhY0j

🖼️ Portfolio: Explore my diverse portfolio: Available Upon Request 

Let's Connect!

🗓️ Schedule a Meeting: Interested in discussing how my expertise can benefit you? Book a slot here: Tidycal.com/hanslacida

Ready to Increase your Sales/Leads and elevate your marketing game! 🚀

CMO & Head of Google Ads Management

Accepting New Clients!

Successfully guided Shopify & WooCommerce Stores to exceptional performance.
Generated an outstanding ROAS of 3,929.20%, resulting in $4,440,000 in conversion value.

Spearheaded the advertising strategy for an eCommerce business, delivering a ROAS of 623%.
Generated $804,000 in conversion value from an ad spend of $129,000 over 23 months.

Ongoing project with a focus on maximizing ROAS and driving conversion value.
Achieved a remarkable ROAS of 2,160% with an ad spend of $2,560.

Partnered with an eCom Ebikes business to achieve outstanding results.
Achieved a ROAS of 1,238%, generating $561,000 in conversion value from an ad spend of A$45,300.

Collaborated with an eCommerce store specializing in PCs and computer parts.
Achieved a ROAS of 726%, resulting in $383,181 in conversion value.

Assisted an eCommerce business in achieving remarkable growth.
Achieved a ROAS of 744%, generating $265,000 in conversion value from an ad spend of A$35,600.

I firmly believe in the power of digital advertising to drive success in the eCommerce industry. By leveraging my expertise in platforms like Shopify and WooCommerce, I have consistently delivered exceptional results for my clients.

Interested?

Let's connect and discuss how I can help your business achieve remarkable growth and maximize your online revenue.

Send me a message here on LinkedIn

Paid Search Manager & Search Engine Marketing Manager

OK SEO Pros

Responsibilities:

1. Managed extensive Google Ads campaigns with a focus on maximizing ROI.
2. Handled over $300,000++ monthly ad spend on Google Ads accounts inside Google Ad Manager.
3. Reporting significant changes and updates to the Founder and CEO on campaign performance and optimization strategies.
4. Conducted thorough keyword research to maintain a balanced mix of effective and negative keywords, ensuring optimal ad performance.
5. Implemented ongoing optimizations to improve campaign efficiency and effectiveness.
6. Utilized Google Ad Manager to oversee and manage multiple accounts & campaigns, ensuring seamless coordination and execution of advertising strategies.
7. Used Google Ads Editor for major editing of campaigns, including changing all ad copy headlines, long headlines, and descriptions, and conducting A/B testing of ad copies.
8. Versatile and capable of working with minimal supervision as a specialist in this area.

Google Ads Specialist

Lights On

During my tenure as a Paid Advertising Media Buyer, I held a pivotal role in optimizing and overseeing paid ad campaigns for over 20 clients across a variety of platforms, including Facebook Ads, Google Ads, Bing Ads, Travel Ads, Tripadvisor Ads, Hotel Ads Thru Synxis, Booking Ads and Yelp Ads. My responsibilities encompassed the entire lifecycle of ad campaigns, from data management to strategic planning, budget control, and comprehensive reporting.

Key Accomplishments:

Channel Mastery: I successfully managed and fine-tuned paid advertising campaigns on diverse platforms, ensuring that each client's objectives were met efficiently and effectively.

Data Excellence: My role involved meticulously updating and maintaining critical campaign data, including KPIs and performance metrics, ensuring data accuracy and currency.

Strategic Brilliance: I designed and executed client-specific advertising strategies and campaigns customized to meet the unique needs and objectives of each client.

Budget Mastery: Managed monthly budget refills for ad accounts, ensuring campaign performance. Receipts were meticulously organized and stored in Google Drive.

Reporting Expertise: Leveraging my proficiency in Looker Studio Reports (formerly Google Data Studio), I created comprehensive monthly reports that presented campaign results, trends, and actionable insights. These reports were instrumental in guiding data-driven decision-making and client communication.

Digital advertising intricacies were deepened during my tenure as a Paid Advertising Media Buyer. While maintaining transparency and accountability, I managed to drive substantial results for clients through multiple ad platforms and reporting tools.

Through this role, I developed my expertise in paid advertising and data-driven marketing. As a Paid Advertising Media Buyer, I am eager to leverage this experience in my future endeavors and continue making a significant impact in the ever-evolving field of digital advertising.

Advertising Media Buyer Manager

Golden Lotus Media LLC

Manages All Google Ads Related (Shopping Ads) eCommerce & Shopify Clients
Helping Troubleshooting in Google Merchant Center and Ad hoc tasks related to the business
Monthly & Weekly Reports using Google Data Studio

Head Operations of Google Ads (PPC Paid Search & Media Buyer)

MaxStandOut Reputation Marketing Agency

As an SEO Google Ads Specialist at Maxstandout, I managed clients' online presence and advertising campaigns across various industries, including plumbing, dental shops, local businesses, and ecommerce stores. 

My key responsibilities included:
Monthly business directory listing: I updated and monitored the clients' data (NAPW - Name, Address, Phone, Website) in Google Search results, ensuring their information was accurate and up-to-date.

I managed Google Adwords campaigns, increasing leads, conversions, and Sales revenue for clients. The process included conducting market research, developing advertising strategies, purchasing media, and optimizing campaigns.

Working at Maxstandout was an enriching experience that allowed me to hone my digital marketing and client management skills. I worked with various clients and industries and learned valuable insights about effective online advertising strategies.

Google Ads Specialist (with SEO)

Computers Company

As a dedicated Google Ads Expert at Computers Company, an esteemed e-commerce business based in Australia, I spearheaded comprehensive digital advertising strategies that transformed the company's online presence and drove substantial results over a seven-year period. Here's a summary of my impactful contributions:


Campaign Management and Optimization:
Managed and optimized Google Ads campaigns to drive maximum ROI, achieving a remarkable 112,190,560 impressions and 1,145,675 clicks during my tenure.
Strategically monitored and adjusted ad spend, with a particular focus on cost management, resulting in an average cost-per-click (CPC) of $0.51.
Continuously refined targeting parameters and ad creatives to enhance performance across multiple key markets, including Perth, Sydney, Melbourne, and various other regions within Australia.


Conversion-Driven Success:
Implemented conversion tracking to measure campaign success accurately, which led to a substantial 26.7K conversions.
Achieved a commendable Cost per Conversion (Cost/Conv) of $22.31, optimizing ad spending for maximal returns.

Impressive Return on Ad Spend (ROAS):


Delivered a competitive ROAS of 8.0, showcasing the effectiveness of the advertising strategy in generating value for the business.
The resulting All Conversion Value amounted to an impressive revenue range of $2,670,000 to $4,005,000, significantly contributing to the company's revenue growth.


Revenue Impact:

The Average Order Value (AOV) for Austin Computers fell within the $100 to $150 range. With 26,700 conversions, this translated to a substantial revenue range of $2,670,000 to $4,005,000 generated through Google Ads campaigns.

Throughout my tenure, I demonstrated an unwavering commitment to achieving optimal results, optimizing ad campaigns, and delivering exceptional value to Austin Computers. My ability to manage campaigns effectively, drive conversions, and maximize ROI underscores my expertise as a Google Ads professional.

Google Ads Expert/Manager (PPC Specialist)

Electroneum

Electroneum is a digital payments ecosystem that allows anyone to store, send and receive digital funds via their smartphone.

ICO Investor

With over 10 years of experience in B2C & B2B marketing, I specialize in data-driven Google Ads campaigns that focus on eCommerce and lead generation. My expertise has driven significant online visibility and revenue growth, including a 744% ROAS and $265,000 in conversion value from a $35,600 ad spend for an eCommerce business, and generating 788 phone calls at a $16.95 cost per lead for a locksmith campaign. I'm 1099 remote ready and open to opportunities for a Sponsored Work Visa to join a US company as a Dedicated Member. Let's connect to discuss how I can help your business succeed.

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