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Gaining customers’ trust, as a finance brand, has become increasingly difficult. Remember the good ol’ days when you could • slap your offerings on the front page of newspaper • purchase followers for your Instagram or Facebook profiles • stuff your blogs with keywords to appear on the first page of Google Well, It’s 2024! And these tactics are as outdated as landline phones. So, what’s the solution? 🤔 1) Long-form content: Well-researched, high-quality articles that cover everything from top to bottom of the sales funnel and offer actionable insights. 2) Founder’s LinkedIn Profile: When people see you as a founder consistently sharing your thoughts and helping others out, it builds trust like nothing else. [Eg. Ajinkya Kulkarni → Wint Wealth, Nikhil Kamath → Zerodha] But but but....you might not have enough time or expertise for these!! That’s where come in! 😎😎 • I write long-form articles for finance brands → Clients - Planergy, Phocas, Avalara, ClearTax, and Open Neobank) → Objective: EDUCATE and INFORM without sounding salesy → USP: SME interviews, deep dive into data and adequate research • I ghostwrite LinkedIn posts for busy founders → Objective: Build thought leadership, create trust and visibility → USP: Content that oozes your personality and makes your audience feel connected ............ “But why you, Hardik, when there are millions of other content writers and ghostwriters?” 1. I have a Chartered Accountancy background, so I understand complex financial topics. No regurgitating the information from the first 5 Google search results. 2. I spend 80% of my reading time on Quora, Reddit, and other forums, soaking in your audience’s pain points and making the content relatable. ⭐⭐⭐⭐⭐ A happy client (Certified Financial Planner) said this: “Hardik is natural when it comes to finance. His level of research is deep and his understanding of finance concepts is exceptional. The best part is that he can write according to anyone's tone, which makes him a very dynamic writer.” ⭐⭐⭐⭐⭐ The Content Lead of a leading Spend Management & Accounts Payable Software based in Europe said this about my blog intro: “I really liked your intro. It seems to be applying the Storynomics approach quite well. Connecting the data inaccuracy to space travel (a general interest for many people) was really great. Well done! Convinced, eh? Let's discuss how we can make your brand shine and rise in 2024 and beyond! DM me right away or send me an email at hardiklashkari6@gmail.com with your requirements.
Check out Hardik Lashkari's verified LinkedIn stats (last 30 days)
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