blimpp

We help direct-to-consumer retail brands to fly, by scaling paid marketing for record-breaking customer acquisition. Success stories include:

- Scaling Q4 Google Shopping revenue by 150% (global fashionwear brand).
- Delivering a 33% revenue uplift using Google Ads combined audiences for search (consumer electronics brand).
- Delivering a 246% increase in Black Friday revenue (jewellery brand).
- Achieved 101% Year-on-Year revenue uplift for Q1 via YouTube Ads (global skincare brand)

Founder

VC-Backed Homecare Start-Up (Series A)

Head of Performance Marketing encompassing Paid Search (Google, Bing), Paid Social (Facebook, Instagram), CRO (Unbounce, AB Tasty), Email (Mailchimp, Autopilot), SEO, Affiliates, and Video (YouTube) channels. Selected achievements include:

- Increased the number of Tier 1 Sales Qualified Leads per month from 16 to 106
(January ‘19), with focus on granularity, localisation, and bespoke landing pages. 
- Improved Conversion Rate from 0.64% to 0.98% YoY, by improving on-site user journey.
- Grew Facebook following from 0 to 3k within 3 month period, generating 92 leads.
- Oversaw creation and amplification of interactive content, generating substantial top-of-funnel lead growth as a result.
-Working with an SEO agency, oversaw a strategy which saw 27% improvement in keyword rankings.
- Grew affiliates channel from scratch, eventually accounting for 30% of all leads.
- Developed outreach process for M&A team utilising Email and LinkedIn, which drove 22% response rate and several acquisition opportunities.

Head of Performance Marketing

Jellyfish

Training a wide range of clients in relation to driving exponential growth via Paid Search, Paid Social, and Display with specific emphasis on Google AdWords, DoubleClick, retargeting, Google Shopping, Google Display Network, Facebook and emerging channels such as Amazon, Pinterest, and LinkedIn.

Delivering thought leadership across a wide range of Paid Media topics, to cement Jellyfish's positioning as a digital partner across a number of target verticals, encompassing eCommerce, travel, and fast-growth businesses.

Paid Media Evangelist

iProspect

Global Search Director, delivering strategy and overseeing a global team to deliver against Brand, eCommerce KPIs. 

Responsible for performance across search, Amazon, HookLogic (Criteo) streams.

Global Search Account Director

Responsible for strategy and successful delivery pertaining to a portfolio of client accounts, mainly specialising in eCommerce (feed-based retail, fashion technology, finance, and travel). Also responsible for over-seeing an expanding team of PPC Managers, Executives, and Assistants so to ensure client KPI's are met (e.g. CPA, ROAS, Cost of Sale), and internal training and development needs are identified and delivered.

Other responsibilities include maintaining a close relationship with our network partners, which has facilitated a number of early-mover opportunities, encompassing Product Listing Advertisements, Dynamic Search Advertisements, Search Remarketing, and Dynamic Remarketing.

Have also leveraged experience as part of New Business initiatives, including pitches. This involved conducting audits, leading pitch activity against set client briefs, presenting findings to client, and subsequent on-boarding. As a result, numerous new business opportunities have been realized, most notably within the eCommerce vertical.

Senior PPC Manager

Responsible for the strategy and efficient day-to-day management of assigned client accounts, focusing on gross profit growth. Have ran campaigns across a variety of digital channels, encompassing Google, Bing, Facebook, LinkedIn, and YouTube. 

My main client account to-date is a multinational US financial services corporation, with a monthly budget allocation of up to £200k+.

Also strong experience within the international travel and tourism sector, with one of the world's largest luxury resort operators.

PPC Manager

Fashion-Based eCommerce Platform

Responsible for the online development of an innovative eCommerce start-up platform. Key responsibilities related to driving customer acquisition (exclusively via PPC) and conversion, through a wide range of tactical activities. Also extended to the management of outsourced personnel, such as programmers and designers. Having achieved initial customer acquisition targets, divested stake to established third-party investors within the retail space.

Co-Founder & eCommerce Lead

A performance marketing thought-leader, obsessed with finding new scalable channels and techniques to unlock serious growth opportunities for ambitious start-ups and scale-ups. 10 years experience scaling eCommerce brands across Paid Search and Paid Social.

Your CMO wants a running report on trending brands in your vertical.

Where do you look first?

Google keyword planner? Ahrefs? Facebook Ads Library?

Well, how about Google Merchant Center. No, seriously.

We use this report to:

✅ Identify scaling brands worth targeting directly and indirectly across Google channels.
✅ Anticipate which trends are likely to be ‘the next big thing’ within a given product category.
✅ Identify who’s putting in the work (and $$$) across demand generation.
✅ Identify which products and product categories competitor brands are pushing at any given moment in time.
✅ Understand how our brands compare, relative to emerging brands.
✅ Keep copycats on our radar.

This report initially started out as a pretty basic overview, but now allows you to keep tabs on competition based on relative Google demand, price point, category, and other variables.

Check it out in Google Merchant Center, and sign up to 10% Better (our newsletter) for more insights like this:

https://bit.ly/3XN9m6G

Taplio

Harpal Singh's Linkedin Analytics

Harpal Singh

Harpal Singh's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Harpal Singh's Linkedin Analytics

Harpal Singh

Harpal Singh's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Harpal Singh's Linkedin Analytics

Harpal Singh's Best Posts (last 30 days)