Harry (Hardeep) Singh

Boardy

Connector

GaaS For SaaS

GaaS is a growth marketing agency that helps SaaS companies with driving demos, deals, and dollars. 

We're working exclusively with the eCommerce SaaS industry right now, as we're uniquely positioned to help software companies within this vertical grow given A) Our industry experience (built a 8-fig eCom brand) and B) Our know-how on how to communicate to founders - through our experience of building Chew On This to the fastest growing personality-based media company in the space.

Companies we've worked with includes: Gorgias, Stay AI, Triple Whale, Social Snowball, Elevar, Parker, Sendlane, Plastiq, ROKT (Aftersell), Prettydamnquick, SARAL, Chargeflow, Brightflow, Grapevine, Nostra, Insense, Proxima, Tapcart, DOMO, Retention.com, Dash.fi - and many more. 

Services we offer include: GTM strategy & messaging, Running webinars, building case studies, thought leadership content creation, and paid ads management. 

If you want to grow your eCom SaaS company - reach out and let me show you how we've helped the companies above (+ more). 

Website: https://www.gaas.agency/

Managing Partner

Chew On This

Harry is a partner of Chew On This, leading partnerships, events and growth of the media company.

Managing Partner / Partnerships, Sales & Event Marketing

Icon

Icon helps brands partner with creators, turn 1 video into 20 videos with AI, & A/B test messaging to find winning ads. We’re backed by Peter Thiel’s Founders Fund & founders of Ramp, Flexport, Cognition (Devin).

Advisor

Deep Holdings

Consulting B2B and B2C companies across:
💼 Marketing Solutions
🎯 Branding Strategies
📈 Growth Optimizations
🤝 Strategic Partnerships

Chief Executive Officer

Obvi

Growth

King Children

● Developed and executed partnership strategies to expand the company's B2B and B2C network
● Identified and secured strategic partnerships with high-profile clients, effectively negotiating contracts and agreements to align with company objectives
● Collaborated cross-functionally with sales, marketing, and product teams to ensure seamless integration and execution of partnership initiatives
● Acted as a brand ambassador, representing the company at industry events and conferences, promoting the organization's mission, and fostering new relationships

Partnerships

Lolly.com

● Successfully scaled revenue from $0 to $20k MRR as early as 12 weeks, achieving a significant milestone for the company in the ad tech industry
● Created GTM strategies to secure brand recognition and generate conversions through multiple media channels yielding a blended ROAS of 5x
● Advised clients on how influencers can impact revenue growth across ad products through data and insights
● Led the development of a performance-based influencer marketing platform, which resulted in significant increase in brand awareness, engagement, and ROI for clients
● Designed and implemented a comprehensive sales and marketing strategies that resulted in exponential growth in the number of clients and revenue through recommendations and understanding challenges
● Developed and maintained strong relationships with key stakeholders, including investors, agency partners, and clients
● Crafted compelling narratives that effectively communicated key messaging and engaged target audience
● Co-founded a technology startup and led the development of an innovative product that disrupted the industry and achieved significant market traction
● Led a team of marketers and sales agents to achieve client performance goals and objectives across social media platforms (Facebook, Instagram, TikTok, YouTube, and Pinterest)
● Raised $$$ in seed funding and successfully navigated the startup through the early stages of growth
● Established partnerships with major brands and secured significant revenue streams for the company

Co-Founder

SKEEPERS

Head of Performance Marketing @ Skeepers (formerly known as Octoly), a leading Influencer Marketing Platform specializing in the beauty, health & wellness, and lifestyle space.
● Increased brands and influencer acquisition by 40% month over month by improving sales and marketing funnels
● Created marketing collateral to advertise product solutions across case studies, blogs and presented at conferences
● Responsible for revenue retention and growth by maintaining and exceeding on KPIs, onboarding new accounts and partnership opportunities, as well as identifying and recommending growth initiatives
● Integrated marketing campaigns to current advertising solutions to provide a full funnel marketing strategy
● Improving dashboards for internal stakeholders to include deeper analysis, customized performance metrics to identify and recommend growth opportunities
● Partnered with global teams to ensure marketing initiatives were executed across PR, website, and paid media channels
● Expanded growth initiatives by implementing paid influencer tactics, new channels and ensuring all tracking is recording properly
● Planned and delivered comprehensive media plans, proposals, long and short term strategies
● Responsible for establishing and managing relationships with partner agencies
● Led and managed a team of digital marketing managers,sales agents, and analysts across campaign strategies,meeting KPIs, and leveraged insights to achieve a positive ROI

Head of Performance Marketing

Lotto.com Inc.

● Spearheaded the development of all Marketing, Social Media and Public Relations activities as a trusted partner to the CEO and Private Investors
● Created and implemented the company’s go-to-market strategy focusing on the full marketing funnel and customer acquisition, identifying high-potential customer pipeline
● Executed marketing strategies which improved efficiency and accelerated growth and profitability with sales increase of 22% and 94% week over week and a month over month, respectively 
● Led presentations highlighting KPI’s in all marketing reports involving display campaigns, programmatic, social, email, and Google Analytics 
● Directed development of Google Tag Manager and advertising pixels to improve tracking and segmentation
● Developed link building strategies to improve SEO positions for targeted keywords; analyze and recommend website architecture changes 
● Cultivated customer experience optimizations with oversea developers on the company’s proprietary website
● Optimized website content for an improved customer experience and ranked top placements on Google Organic Search using the content management system – Contentful
● Defined customer segmentations and value propositions through data and analytics on platforms such as SendWithUS, SendGrid and the CRM system - Optimove
● Led and oversaw brand identity and development for Lotto.com and it’s coinciding brands to ensure brand consistency
● Developed individual dashboards for C-suite and various departments using data studio and Google Analytics
● Created and instructed the first ever cross marketing partnership campaign with a leading brick and mortar (QuickChek) and a lottery courier company (Lotto.com) 
● Collaborated with regulatory officials, lobbyist and lawyers on marketing approvals
● Hired and managed an in-house team of 3 direct reports as well as outside agencies (PR, Performance and Creative) to meet key strategic goals and business objectives while staying within the budget

Director of Marketing

Harry is a Managing Partner at GAAS & Chew On This leading Sales, Partnerships and Events.

You can catch Harry throwing the best-curated founder events nationally. 

To reach Harry, please send him an email to Harry@ChewOnThis.io

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