Kriya.fit

Part of Founding Team, Overseeing Performance Marketing, Onboarding & Managing Brands
•	Hit 1 Lakh Orders and GMV of 7.5 Cr since I took over. Scaled up monthly GMV by 10X
•	Deployed an Annual Marketing Budget of 80 Lacs across channels & campaigns
•	Onboarded & managed 50+ Brands on Marketplace (Puma, Adidas, Nivia, Skechers etc.)
•	Scaled up the Advertising Revenue from Brands to 1 Lakh+ per month
•	Executed Retargeting Campaigns to perfection with ROAS as high as 20+ (avg 11+)
•	Achieved consistent Customer Acquisition Cost of ~70 INR, one of the lowest in the industry
•	Worked in collaboration with brands helping them grow on the platform up to 60X
•	Utilized data-driven insights to optimize product listings, pricing strategies, and advertising campaigns, resulting in increased visibility and sales conversion rates from 1.5% to 7%
•	Proactively worked on customer feedback and launched ~30 new/exclusive products
•	Negotiated with Brands to secure better pricing, commission & ad revenue
•	Implemented social media Calendar with educational & promotional content
•	Improved the average AOV from INR 400 to INR 900 with better selection and right targeting
•	Complete Social Media Calendar Management, built a secondary community with 2K Followers additional
•	Got published in Top 100 Startups to look out for, acquiring the necessary Brand Visiblity
•	Successful Influencer Collaboration for running Performance Ads, resulting in extremely low CAC
•	Identifying the to-be trending posts, and boosting them to deliver lowest cost per follower

Marketing & Growth - Founding Team

Eurosys Informatics GmbH

- Identifying new business opportunities
- Maintaining relationships with existing clients
- Strategizing Growth Plan with the business owner
- Generating actionable insights and streamlining the growth process
- Conceptualizing insights into actionable items for Brand Expansion and Business Development

Growth Consultant

SocialNinjaz

•	End-to-End Campaign Management, developing strategies for growth & brand building
•	Review campaign metrics, prepare performance reports & provide recommendations
•	Developed Strategic Deliverables based on Brand Discussion & Market Research
•	Managed on-time, on-budget delivery of client projects maintaining a focus on quality
•	Identified upsell and cross-sell opportunities within existing client accounts, increased the average marketing budget by ~37%
•	Spearheaded major NFT project – Bollyheroes, built community of 40K members
•	Conceptualized Video for Brand Collab with Franchise Sports Team (Pro Kabaddi League) 
•	Orchestrated 45% growth in IG followers (from 35K) with systematic content strategy - Launched micro-influencer campaign, Trend spotting & lifestyle based social calendar
•	Spearheaded 12 multi-city events for a D2C snack brand, facilitated 6 live sessions to engage audiences, and secured partnerships with 4 news outlets to strengthen PR and elevate brand

Core Team - Marketing & Growth

Cummins Inc.

- Manage Direct Sales and Channel Sales for Railways and Oil and Gas Segment 
- Lead Growth Initiatives for the segments
- Power continuous growth for New Engine Business and Rebuild Business nation wide
- Track receivables for the segment
- Pricing Strategy and customized offerings
- Developing Business Strategy for 5 Year Growth Plan
- Strategizing complete Annual Operating Plan for the segments
- Cracking multiple contracts  and Deals, resulting in around 40 Crores revenue
- Executing multiple projects, and coordinating with Technical, Field Sales and Leadership Team

Head Office - Segment Manager (Key Accounts)

- Successfully built relationship with existing customers; improved the sales (growth of 15% from 2018)
- Increased sales for construction, compressor and ports customers for complete East Zone of India
- Created customised value-based offerings to customers, resulting in brand loyalty
- Managing dealer channel to achieve customer centricity and ensuring proper service to clients
- Organised customer engagement events- Port Seminar, Construction Customer Meet and visits
- Strategic negotiation, consumer insights led to implementing rate contract with high potential client
- Analysed customer mindset and competitive landscape to attract customers from competition

Key Account Manager

SOLARIS, IIM Udaipur's Annual Management Fest

- Developed an offline marketing plan and strategized marketing plan for social media platforms
- Led a team of 50 members to execute marketing plan &amp; ensured proper delegation of responsibilities
- Increased the social media reach by ~110% and ~400% for Facebook and Instagram respectively
- Effectively managed the paid advertising for facebook &amp; Instagram; collaborated with famous pages
- Organised pre-event: Udaipur Carnival, converted 6 schools to participate and ensured footfall of ~600
- Ran an offline campaign of newspaper flyers, radio, billboards, theatre spots, direct pitching at hot spots

Head Of Marketing

- Plotted the competitive & cultural landscape and defined the opportunities for three 3M products
- Segmented the market and chose the target segment on basis of business opportunity and product fit
- Did market research performed a SuperConsumer Deep-Dive to understand triggers and barriers
- Framed Communication Challenge that the SuperConsumer needs to overcome and be convinced
- Developed Consumer Insight to inspire immediate consumer action to capture the opportunity
- Defined the Functional and Emotional Benefits and the RTB that 3M should communicate to the target
- Formulated Message Strategy and Brand Personality for 3M’s Strategic Communication Brief

Live Project

- Mapping of of engine population at Metro rail projects and to evaluate the business potential
- Undertook consumer immersion ; collected 7 VOCs from 4 major clients; DMRC, NCC, MOOPL, Afcons
- Effectively communicated with 4 ZMs, 28 ASMs, 3 dealers to collect & analyse the data for the project
- Developed potential calculator from research inputs, consumer insights, and secondary research to uncover business potential of 7.83 crores and devised GTM strategy to capture the business

Intern

The Indian Express

- Analysed and consolidated data for the national daily for their award winning ‘Death by Breath’ series
- Covered weather news, gathered and analysed the weather data from MeT for Delhi of past 40 years
- Collected data from ~60 RWAs and published a project report along with three newspaper articles

Professional in sales and strategy with 4+ Months of experience in building Sales processes and strategy in Ecommerce and B2B Landscape. 

Competent in -

1) Strategy - Business, Sales and Marketing
2) Ecommerce Growth
3) Performance Marketing
4) Brand Management
5) B2B Sales and Business Development

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