Aitken Spence Hotels

- Implementing digital marketing initiatives to support the commercial objectives
- Managing the distribution of content across channels and ensuring it's updated regularly in line with brand guidelines
- Auditing web content to ensure all web functionalities are in order
- Monitoring the day-to-day performance of all campaigns across paid search, display, remarketing, video, and social media, and providing insights to the head of department
- Updating and maintaining tracking sheets for campaign performance and changes
- Executing projects in line with allocated budgets
- Deploying co-marketing strategies and tactical offers for rooms, F&B, etc
- Ensuring all digital marketing efforts align with the commercial needs of the properties
- Managing the existing loyalty database to drive retention and incremental revenue by attracting new guests
- Building and nurturing partnerships with key partners
- Reviewing and evaluating emerging technologies to enhance digital marketing efforts

Assistant Manager - eBusiness Development

Aitken Spence

UTE CAT

Caterpillar Inc. dealer in Sri Lanka

Website,
- Managing and maintaining organization's websites including www.ute.lk and PCC dealer site - https://parts.cat.com/en/ute
- Online lead management in CRM (Salesforce).
- Tracking and analyzing website traffic flow and providing regular internal reports.
- Search engine optimization of organization's websites.

Digital Marketing,
- Development, management and evaluation of digital marketing strategy
- Overseeing the social media strategy
- Social media content management: Manage and develop social media platforms through creative content creation to support lead generation and brand awareness campaigns
- Writing and optimizing content for website & social media accounts
- Creating online banners adverts and overseeing PPC campaigns
- Identifying new digital trends, evaluating new technologies and ensuring the brand is at the forefront of industry developments.

Experience in following Caterpillar Platforms,
- Parts.Cat.Com: Caterpillar's online parts ordering platform with more than 1.4 million listed parts
- CAL - Consolidated Asset Library: Safe source and distribution tool for marketing assets
- My.Cat.Com: Caterpillar's web-based hub to manage equipment
- Percolate: Marketing Content Management Platform

E-Business Executive

DartX

As SEO Analyst,

- Targeted online consumers by designing a multi-pronged and comprehensive digital marketing strategy.
- Collaborated with designers and editorial team for creating content.
- Created effective content using language and graphics.
- Increased website traffic by using inbound marketing techniques.
- Involved in successful search engine marketing campaigns for some of the top Australian websites, that utilized solid linking, technical and keyword research tactics.
- Involved in successful SEO and link-building campaigns for some of the top Australian websites, to increase the website’s credibility and drive traffic.
- Wrote SEO content such as blog posts and informational articles for global Amazon Affiliate websites.

As Digital Business Analyst,

- Coordinated the software development team (E-Commerce Website for a foreign client) and maintained correspondence with the client to capture requirements.
- Documented system development processes and analyzed procedures to see that they would meet deadlines.
- Conducted CMS training (Magento) sessions to the client.

SEO Analyst

On-page SEO for local and foreign websites.
- Fixed page titles and descriptions.
- Identified canonical and redirection issues.

Social Media Marketing (Pinterest, Google+, Twitter, Facebook, Instagram, Quora, Reddit) for top foreign websites.
- Conducted Influencer Analysis to identify best influencers for niche topics.
- Acquired a selection of better links.
- Facebook Ads

Search Engine Marketing
- Google Ads

Preparation of SEO Reports
- Google Analytics
- Google Search Console
- Prepared customized reports for the client including position variation and clicks comparison.

Intern - Search Engine Optimization

Assistant Manager - eBusiness Development at Aitken Spence Hotels | Digital Professional | Google Ads Certified | B2B Digital

Digital professional, with a great zeal for innovative and game-changing technologies. 8 years of experience in Digital Marketing including SEO, PPC, SMM, Analytics & Client Communication.

Capable of managing all online activity in relation to traffic acquisition, sales, conversion, a/b testing and reporting. Experience in re-platforming websites to new CMS and making websites mobile capable.

Certified in Google Ads, Google Analytics & LinkedIn Marketing.

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