Winvesta 

Marketing Lead

Peer Support Australia

Key achievements: 
1) Brought in $350k AUD worth of revenue within 9 months at a CaC of 3.68% of LTV
2) Worked with the customer relationship and operations team to reduce churn from 19% to 7% annually
3) Launched a new front-end and back-end website and customer journey experience resulting in a 324% increase in time on page, 17% increase in lead acquisition and 83% increase total views within 2 months of launch. 
4) Created a robust lead acquisition and conversion strategy which reduced time spent on dead leads by 3 times and reduced the sales cycle by 28.75% within 10 months. 
5) Created and led all content marketing efforts including a year long partnership with News.com to create online content for their platforms to boost student mental health topics. 

- Crafting the strategy and execution of the brands email marketing end to end. 
- Creating bespoke content and copy for all channels ATL & BTL. 
- Working with the customer facing teams to build a stronger relationship with key audiences through empirical customer research. 
- Building and managing the brand’s website, landing pages and briefing in design needs. 
- Implementing CRO principles and lead nurturing campaigns to organically grow the business. 
- Developing robust processes and systems to manage MQL’s and SQL’s in the backend workflows. 
- Creating brand awareness campaigns for the businesses initiatives and sales efforts. 
- Supporting the Marketing Manager in executing the overall marketing strategy.
- Overseeing all content production and distribution strategies for marketing content. 
- Supporting business development by crafting conversion strategies and sales collateral for leads at different funnel stages. 
- Working with the Marketing Manager in all brand building exercises for the business

Marketing & Communications Coordinator

:Different

Key achievements: 
1) Led content strategy and execution, creating diverse content pipelines that drove AUD $180k in blog revenue alone, from a AUD $48k investment.
2) Spearheaded the CommBank home loan marketing collaboration for ATL and BTL channels resulting in a conversion rate of 31% for retention and 7-8% conversion rate for their acquisition team. 
3) Supported the rebranding and strategic pivot to a B2B2C model, driving a 4x business growth and achieving AUD $9 million in ARR within 10 months.
4) Led partner growth initiatives, helping property agencies scale their rent roll while retaining their most loyal customers across wide geographic regions. 
5) Created and led c-suite content camps, helping key executives grow their personal brand to drive advocacy in the market for our new PMaaS solution. Participants saw a growth in post impressions by 87% and follower growth of 22% quarter-on-quarter.

- Content Development Management: Leading a team to draft and edit diverse content types, ensuring quality and relevance.
- Strategic Content Planning: Defining and executing the editorial vision and content strategy, tailored to audience needs and channels.
- SEO and Keyword Research: Utilizing keyword research and SEO principles to guide content creation and optimization.
- Cross-Functional Collaboration: Working with internal teams and external influencers to develop and distribute content effectively.
- Customer-Centric Approach: Understanding customer needs to create targeted, problem-solving content.
- Industry Trend Monitoring: Keeping abreast of industry news and trends to stay ahead of opportunities and threats.
- Data-Driven Strategy: Testing and refining content strategies using data to enhance performance and engagement.

Marketing Coordinator

The Social Trace

Core responsibilities include writing inspiring content for:

- Search Engine Optimisation
- Digital Advertising
- Websites
- Electronic Direct Newsletters
- Blogs
- E-books
- Case Studies
- Internal Campaigns
- External Client Campaigns
- Creating & Managing The Social Trace Posting

Marketing Creative

Monash University

Crafted content and copy for the South Asia Pacific region for Monash University as part of the Audience Marketing team.

Core responsibilities include writing inspiring content for:

- Assisted with creative content, research and marketing campaigns for a wide range of deliverables.

- During my time there, I have worked on a wide range of digital content, partnered content, collateral adaptation content and event-specific content.

- Worked on campaign extensions into new markets and competitor analysis of possible 
new markets, such as the ‘Change It’ campaign that I created content and researched for. 
   See it here - https://change-it.monash.edu/

- Created content for campaign extensions into new markets and competitor analysis of possible new markets.

Marketing Creative/Audience Marketer

Another Idea

Key achievements: 

1) Creative marketing lead on various pan-asia property developers such as Ajmera, Peninsula Land, Sheth Developers. 
2) Worked in a dynamic team of strategists, creatives and planners to build end to end campaign experiences for acquisition and retention strategies. 
3) On average the campaigns and projects I worked on resulted in inventory selling out in under 60 days of a new residential project. 
4) Supported business development initiatives as well, helping the organisation bring in two new clients during my tenure with them. 

- Accumulated and honed an array of skills considered fundamental to any creative advertising
practitioner, such as Content Creation, Ideation, Marketing Campaign Creation, Visualisation,
Experimental & Guerilla Marketing, Advertising Research and Advertising Intuition.

- Crafted copy and content for many realty and suedo-realty brands across platforms, mediums and markets. Assisted in all marketing efforts from research to campaign tracking.

- Took charge of big realty clients (both national & international) & was responsible for all communication crafted for them.

- Crafted content and copy as part of the pitch team for business development.

Created content/copy for campaigns and collaterals - 
- eDMs
- SEO blogs
- Digital Advertising
- Collection launches
- Social media pages
- Category pages 
- Product packaging
- In-store signage
- Campaign adaptations
- ‘Big Idea’ ideation
- SWOT/Market research
- Competitor analysis
- TVC scriptwriting,
- Radio scriptwriting
- Social media monitoring & listening
- Brand upkeep

Reverse Advertising LLP

Wrote and developed content and copy for two brands across their social platforms and digital presence. 

Core responsibilities include writing inspiring content for:

- Worked on ideation & content creation for an array of clients ranging from fashion to tourism,
primarily on digital platforms.

- Crafted copy across all digital platforms and created web content for my clients with a focus on
SEO.

I have worked across the real estate (construction), fashion, education, tourism, property management solutions and user-technology sectors, making brands come alive to find their feet and audiences, with human values and relations at its core. My expertise encompasses 'big idea campaigns', conversion-focused sales copy, social media content, video scripts and much more that can give you tangible results.

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