Independent Consultant

Content Marketing Consulting & Career Break

Mars Media Group

- Revamped new website messaging and user journey design through strategic content optimization, resulting in a 40% increase in lead generation.
- Implemented targeted content campaigns for specific buyer preferences, leading to a 25% conversion rate increase for product demos.
- Consistently produced high-quality content across various formats (blogs, articles, case studies, press releases), achieving a 20% average user engagement rate.
- Presented market research findings on industry trends to executive leadership, influencing a strategic shift in product development that yielded a 5% market share gain.
- Managed the company's LinkedIn page, growing followers by 30% and achieving a 15% engagement rate through curated content and social listening.
- Worked closely with the creative team to revamp website landing pages, contributing to a 12% improvement in bounce rate and a 7% increase in average session duration.
- Developed and implemented a website maintenance checklist, minimizing downtime by 15% and streamlining internal communication around web issues.
- Created compelling presentation materials and media kits for both internal and external stakeholders, leading to a 20% increase in project funding approval rates.

Content Marketing & Comms Manager

RemoServ

- Created and implemented a content strategy for the company's brand.
- Oversaw content for landing pages and email marketing/ promotional campaigns.
- Directed SEO-optimized content creation and publication that aligns with the brand’s voice, goals, and audience.
 - Contributed articles to external websites for organic content promotion and PR advancement.
 - Boosted followers, built/maintained customer relationships, and grew online engagement through social media networking and sales promotions.
 - Managed all content distribution and promotion channels, including a blog and social media accounts.
 - Collaborated with other company departments, such as advertising and sales, to tie in content with brand promotion.
 - Tracked content progress, and campaign performance, monitored KPIs, and made website improvements when necessary, with SEO Moz and Analytics.
 - Used social media channels such as Facebook, Twitter, Pinterest, and Instagram to share articles, and campaigns, and inform customers on new products and sales.
- Manage content planning and preparation with an editorial calendar.

Head of Content

Culture Trip

• Edited global articles for tone, structure, grammar, and formatting, contributed to a 15% increase in online traffic within 8 months.
•  Applied SEO best practices to increase online traffic, resulting in a 20% improvement in search engine rankings within 1 year.
• Generated 25% improvement in campaign effectiveness by utilizing CMS and implementing tagged links for easy tracking.

Content Writer/Community Manager

ClickSoftware

• Responsible for maintaining and updating the company's knowledge information.
• Edited and revised technical documents.
• Migrated content to the company's newest platform.
• Used CMS tools for migrating web content.

Senior Technical Editor

Smooth Promotions

- Worked with clients to create a social media strategy that collaborated with marketing, PR, and advertising campaigns, researching competitors, and trends in clients’ industries.
- Written business-related articles and blog posts.
- Managed multiple social media accounts for clients.
- Scheduled blog posts and articles on Hootsuite to be published and shared on Facebook, Twitter, LinkedIn, etc.
- Implemented digital marketing strategies to promote products or services via social media.
- Maintained full accountability for websites including optimization of user funnels, content generation, and lead generation.
- Analyzed and reported social media actions on a monthly basis for successes and new opportunities.

Blogger/Social Media Manager

Hatunot Blog

- Identified the company's public relations goals by developing and implementing strategies to maintain the company's public image.
- Managed calendars (content, events, press releases, etc.)
- Suggested innovative ideas in brainstorming sessions.
- Drafted and designed different types of PR content.
- Wrote and distributed detailed press releases, promotional social media posts, and fact sheets.
- Edited and proofread press releases, videos and presentations.
- Maintained contact databases and mailing lists with updates.
- Cultivated strong relationships with media outlets and journalists to ensure efficient communication and maximum coverage.

PR& Marketing Coordinator (commission based)

Adrecom 

- Responsible for preparing writing and editing content for various websites.
- Managed content and maintenance of blogs, articles, and websites.
- Used CSM portal to write, edit and upload articles, blog posts, videos, and product descriptions for different websites.
- I taught myself the intricacies of metadata, learned the principle of SEO, and familiarized myself with content management.

Content Manager

University of the People

Admissions/Payment Coordinator

Emunim

I've held private sessions in English for school age students. I covered topics on vocabulary, reading/writing comprehension, introduction to essay writing,grammar, and spelling.

English Instructor

Full Funnel Content Marketing Strategist | Content that targets and converts your ICP | I help B2B brands increase their ROI by 75% with scalable content | Digital Enthusiast | Wife and mother of 2 adorable children

I don’t just produce content.

I also build systems that drive growth, scale trust, amplify demand, and close the gap between message and market.

With 10 years of success across strategy, ideation, creation, and execution, I help:

►  Tech startups break into competitive markets by building lean, scalable content engines from scratch. At Remoserv, I led content development for a core product pillar that hit 100% of revenue goals two years in a row, thus driving a 31% sales lift and 65% growth in inbound traffic through optimized messaging, SEO, and tight cross-functional collaboration.

►  Established brands and enterprises maintain visibility, relevance, and brand authority across regions. At Mars Media Group, I grew organic traffic by 40%, increased regional engagement by 28% through geo-targeted content, and boosted qualified leads by 10% through optimized product demo campaigns.

Whether it’s entering a new market or staying top-of-mind in a saturated one, my process combines:

✳️ Strategic clarity (ICP mapping, content ops, narrative development)
✳️ Cross-functional alignment (sales, product, design, dev)
✳️ Execution that moves the business (content that informs, converts, and scales)

I work best in teams that value:

✔️ Strategic thinking over surface-level output.

✔️ Long-term brand-building over short-term fixes.

✔️ Content as a revenue lever, not a checkbox.


I ask tough questions, surface blind spots, and build content strategies that work, not just for search engines, but for buyers.

Currently open to my next in-house opportunity leading content strategy at a forward-thinking tech company.

If your content is the blind spot in your GTM, or if your team is producing but not converting, drop me a line.

𝐈 𝐚𝐦 𝐧𝐨𝐭 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐡𝐨𝐥𝐝 𝐲𝐨𝐮𝐫 𝐡𝐚𝐧𝐝 𝐰𝐡𝐞𝐧 𝐈 𝐭𝐞𝐥𝐥 𝐲𝐨𝐮 𝐭𝐡𝐢𝐬:

Obedience is killing your content marketing.

Not lack of talent.
Not a lack of creativity.
Not a lack of budget.
Not a missing strategy.

Not even the algorithm.

Obedience.

Following the "process", the "committee", and the endless rounds of feedback.

You draft a new campaign. Stakeholders ask to review it.
Someone suggests a test. Then another one.
Headlines get A/B tested. Copy gets diluted.

Six months later, what actually launches is beige, safe, and forgettable. 

The problem isn't testing. It's using testing to avoid decisions.

No one wants to own the call. 

Instead, we hide behind "data", de-risk every idea, and drain the soul from our work. 

Now, I am not saying not to listen to stakeholders or go behind anyone's back. 

Respectful input is critical. 

The difference is knowing 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐞𝐧𝐨𝐮𝐠𝐡 𝐢𝐧𝐬𝐢𝐠𝐡𝐭 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞 𝐜𝐚𝐥𝐥 - and having the courage to act on it.

Think of it like updating your content library.

Most teams churn out new posts, leaving a 3-year-old insight to rot.

But few are aware that LLMs are reading that piece of content — even sometimes quoting it!

Every outdated stat, every dusty blog post, every unrefreshed guide becomes part of what your audience sees, what your tools learn from, and what your competitors leverage.

Those who take ownership, refresh their libraries, and act decisively.  And these are the companies with content that moves the needle.

So the next time your team wants another test, sign-off, or another review, ask yourself:

"Am I seeking insight or permission?"

If it's permission, stop waiting. Ship it. Own it. Lead it.

Obedience keeps you safe. Decisive actions move markets.

What's your call?

Haviva Karon

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