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Storytelling and data are a revenue-generating power couple when matched together and nurtured by the right content marketing strategy. I am a seasoned digital content professional with over 10 years of experience and expertise in B2B marketing. Throughout my career, I have worked for tech companies with customers in both vertical and horizontal markets. I have proven success in driving conversions, improving web user experience, boosting brand awareness, accelerating revenue growth, increasing ROI, reducing churns, shortening sales cycles, and saving costs for a variety of brands with content that is scalable, searchable, reachable, resonant, and targeted. Some of my many greatest achievements are: 💥 Sparked the success of content for email, social media, and web marketing campaigns by expertly producing, managing, analyzing, and refining campaigns across all digital media; increased web traffic by 65% in the first 9 months of hire and growing consumer market by 31% through online marketing efforts. 💥 Grew traffic and increased conversion rate from 55% to 85% in 3 months through the implementation of SEO best practices. 💥 Met 100% of key revenue targets for two consecutive years by spearheading content and SEO initiatives to provide a seamless customer experience throughout the entire shopping process while driving organic growth across all social media platforms. 💥 Managed corporate (re) branding and creating copy and content across channels. 💥 Led and monitored marketing and PR projects. Some of my best qualities which I accredit my career success to are: ✅ Improving team diversity through fresh ideas and perspectives. ✅ Bringing a lot of positive energy and incredible work ethic. ✅ Self-improvement and helping others improve as well. ✅ Problem-solving through new methods. ✅ Leading by action and example. ✅ Being comfortable with big changes and taking big risks. ✅ Handling adversity very well. ✅ Utilizing every opportunity I am given to strengthen my industry knowledge, expand my expertise, and learn new skills. ✅ Having a strong drive to help people overcome their personal and business challenges and meet their goals. ✅ Giving colleagues and team members better opportunities to learn and coach.
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