Supercult

supercult offers brand strategy, brand identity, photography and content for CPG brands.

We’ve got a knack for understanding the unique needs of CPG brands and we are set apart by our bold and bodacious creative direction.

Creative Director, Co-Founder

Haylee Jordan 

Extensive experience building brand identities and package design for emerging  and established brands. My day to day involves brand audits, competitor analysis, consumer research, positioning, brand storytelling, building the brand’s mission statement, vision and values and executing the brand strategy through strategic brand identity and package design.

Brand Strategy + Brand Design 

The Committee

After getting sick with breast implant illness I fell in love with better for you products and the CPG industry, at the same time I created a community for women struggling with the same health issues. The Committee helps women cultivate a personal movement of confidence through therapies, fashion and community while rebelling against beauty standards and the pressure to get breast implants that will ultimately harm their health.

Founder

General Assembly

Educating marketing professionals through a  brand strategy workshop covering positioning, brand storytelling, and the ins and outs of strategic brand identity design. I was responsible for creating my own curriculum to fit a three hour brand strategy workshop including the educational deck, worksheets and conversation facilitation.

Instructor

As a member of this small design team, my job included but not limited to strategic broadcast design, motion design, development of commercials and spots as well as franchise packages and limited print design. At CBS, I won an Emmy Award for a spot on turbulence.

Designer

Sanitas Skincare

I reported directly to the Creative Director, juggling design tasks for this emerging skincare brand. My day to day included package design, layout design, updating brand books and working as the Creative Directors right hand woman.

I’m Haylee, a strategic brand identity designer. I believe meaningful problems are best solved through brand strategy that informs brand identity design. Clients hire me to develop brands, conduct brand audits, and consult on all aspects of brand development. 

I offer the following services: 
→ Brand Strategy 
→ Identity Design 
→ Rebranding + Repositioning 
→ Brand Audits
→ Creative Direction 
→ Package Design + Graphic Design. 

Reach out, I’d love to talk.

hayleejordan.com
haylee@hayleejordan.com

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