Supercult

Supercult offers brand strategy, brand identity, photography and content. 
We work with CPG clients from concept to execution always taking into account the big picture and the competitive landscape.

Not to toot our own horn, but we pride ourselves on keeping things small while offering agency quality work. We’ve got a knack for understanding the unique needs of CPG brands and we are set apart by our bold and bodacious creative direction.

Creative Director, Co-Founder

Haylee Jordan 

Extensive experience building brand identities and package design for emerging CPG brands. My day to day involves brand audits, competitor analysis, consumer research, positioning, brand storytelling, building the brand’s mission statement, vision and values and executing the brand strategy through strategic brand identity and package design. My experience extends into business development, closing deals, proposals, presentations and client relations.

Brand Strategy + Brand Design 

General Assembly

Educating marketing professionals through a  brand strategy workshop covering positioning, brand storytelling, and the ins and outs of strategic brand identity design. I was responsible for creating my own curriculum to fit a three hour brand strategy workshop including the educational deck, worksheets and conversation facilitation.

Instructor

The Committee

After getting sick with breast implant illness I fell in love with better for you products and the CPG industry, at the same time I created a community for women struggling with the same health issues. The Committee helps women cultivate a personal movement of confidence through therapies, fashion and community while rebelling against beauty standards and the pressure to get breast implants that will ultimately harm their health.

Founder

As a member of this small design team, my job included but not limited to strategic broadcast design, motion design, development of commercials and spots as well as franchise packages and limited print design. At CBS, I won an Emmy Award for a spot on turbulence.

Designer

Sanitas Skincare

I reported directly to the Creative Director, juggling design tasks for this emerging skincare brand. My day to day included package design, layout design, updating brand books and working as the Creative Directors right hand woman.

With a strong focus on brand strategy, I work to design brands that stand out on the shelf and online. I believe that design should create a connection, which is displayed through my elevated yet approachable aesthetic. I primarily work in the CPG space, designing better-for-you brands for emerging food, beverage, and wellness companies.

You can find me dreaming up my next trip, snacking on something tasty, drinking a drip coffee (with a splash of oat milk, please), and ogling brand design every single day.


I offer strategic brand identity design

→ Brand Strategy + Identity Design Packages
→ Repositioning + Rebranding 
→ Package Design 
→ Creative direction + consultation on visual storytelling

Reach out, I’d love to talk.

hayleejordan.com
haylee@hayleejordan.com

Illustrating a sensory feeling can take your package design to the next level.

For the Wight Tea Company package design, our goal was to capture the feeling associated with the caffeine levels of white, black, green, and herbal teas.

The result?

Each box features a vibrant, playful pattern, serving as a visual representation of the tea inside.

→The serene blue hues gently rise, symbolizing the subtle lift of white tea.

→The vivid green pattern rises and falls, mirroring the energizing green tea.

→A pink floral element echoes the qualities of herbal blends while maintaining its caffeine content.

→ A punchy rust color with a topsy-turvy pattern symbolizes the caffeine kick of black tea. 

Haylee Jordan

If you don't look like a weirdo photographing shelves at Whole Foods Market to photoshop your client's new brand into

...what are you even doing to look weird?! 

(coming soon) 

No... but really, what do you do to look weird? I want to know.

🍻 Coming up 4/18 aka Thirsty Thursday: the one and only Bill Shufelt of Athletic Brewing Co. is joining Haylee Jordan and yours truly on #NADossier. When you show up LIVE on LinkedIn, you get a chance to ask questions and pop in via chat. So we'll see you there with an Athletic brew, right?



“We’re all suffering, some of us are just coping better than others.”

When my client started with that on our intro call I knew this was going to be an interesting brand to build.

It’s true, right? Part of the human experience. 

Building and speaking about SCI Health metrics has been so fulfilling. I still think back to the therapeutic conversations we had while building it. 

Designers have a fun job, we get an up close and personal look at different industries. We get invited to learn all we can so that we can create something meaningful out of the noise. 

The icon symbolized the fragmented becoming whole, considering both the spiritual and physical aspects of healing in a clinical setting.

Anyways, just came here to say I hope you find some good coping today. The world is madness, but so much of your happiness lies in a decision to choose peace or reach out when you can’t do it on your own. 

"That's a stupid goal," My partner said to this ARIES/ENNEAGRAM 8 on the train to the airport. (Bold move.)

I was talking about the money I wanted to make in 2024.

We were on our way to CA for a wedding, and then we scurried to El Paso to drive 7 hours to see the eclipse (through the clouds, but we take what we can get from Mother Nature - she does what she wants and you GO TO HER.) 

We ended with a short working vacation in Austin where we'd eat too much cheese, and I'd celebrate turning 35.

Sometimes the fiery ones need to be looked square in the face from someone they love and hear, "That's a stupid goal." 

We actually prefer a little bluntness…

Then Timm Chiusano popped up on my feed with some wisdom he learned in his 30s.

He wanted to make X amount of money, and once he gave up that number that was causing unnecessary and self-induced disappointment, he said all the best things happened in his career because he was free to think big thoughts and not be focused on "stupid shit."

So I guess this is 5 years over 30 - I'm ready to think some BIG thoughts and not be focused on stupid shit.

Want to come along?

"I've literally never heard of her."

That's my response when people mention big name design studios- not because I'm rude (well, maybe I am but we can address that another day) but because I've REALLY never heard of her. 

I'm naturally drawn to smaller boutique brand studios, not massive agencies. My favorites are Pop & Pac in Australia and Futura in Mexico City where the specialize in brand building. 

These studios really aren't a catch all for marketing and design but specialists in brand. That is something I've fought hard for in my own career, I really only want to be in the details of the brand strategy and identity building because it's challenging and so rewarding. 

☀ ☀ ☀ 

Do you love working on things that challenge you-- or would you rather skate by like Hal in his rollerskating era on Malcom in the middle?

What a stellar review from Mathew Thalakotur. 

Stay tuned tomorrow to see what we made. 👄 🔥 🤩 

💥 SPOTLIGHT OF THE WEEK! 💥 I would like to introduce you to Haylee Jordan. Haylee provides strategic brand identity design services covering Brand Strategy + Identity Design Packages, Repositioning + Rebranding, Package Design, & Creative direction + Consultation on visual storytelling. If you are an emerging CPG brand who is looking to rebrand, check out Haylee's "The Top 5 things to consider when rebranding your emerging CPG brand." (see comments for link). Last year, she became the Co-Founder and Creative Director of supercult, a brand and photo studio helping CPG brands build a cult following on the shelf and online. 

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