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As an E-commerce Manager at Layla's Delicacies, I lead and optimize the online sales and marketing strategies of a US-based company that offers authentic and refined Mediterranean pastries. I leverage my skills in paid social media, Klaviyo, and email marketing to increase brand awareness, customer loyalty, and revenue growth. I hold a Master of Science in Business Analytics and a Bachelor of Science in Business Administration from Tunis Business School-University of Tunis, where I majored in Business Analytics and minored in Information Technology. I have also obtained multiple certifications in database administration, WordPress development, and scrum methodology. My education and professional development have equipped me with the analytical, technical, and creative abilities to excel in the e-commerce industry. My goal is to apply my knowledge and experience to create innovative and data-driven solutions that enhance the online shopping experience and satisfaction of customers.
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