No Lucks Given LLC

- Develop, plan, and execute the overall digital marketing strategy for the Brother Luck brand.
- Organize and manage Brother Luck's speaker appearances, brand and media requests, and other opportunities.
- Build relationships with other chefs, producers, brands, and restaurant establishments.
- Manage and train restaurant teams for in-house and online marketing efforts.
- Stay up-to-date with the latest technology and best practices in digital marketing.
- Manage all digital marketing channels.
- Measure ROI and KPIs to evaluate the effectiveness of digital marketing campaigns.
- Build, maintain, and update websites.
- Prepare and manage the digital marketing budget.
- Oversee all social media accounts for the company.
- Manage and optimize online content for SEO and Google Analytics.
- Create an inbound marketing plan to attract new customers.
- Monitor the competition and provide suggestions for improvement.

Integrated Marketing & Communications Director

Frequent Flyer Services

- Managed and assisted 70+ bloggers remotely
- Recruited, trained and on boarded travel bloggers for TravelUpdate.com
- Managed the entire creation, launch and maintenance of TravelUpdate.com 
- Analyzed statistics to help build blog audiences - in some cases improved individual blog readership by 100 percent
- Recruited new blogs, writers and industry experts to join the BoardingArea network
- Managed website projects including blog redesigns, server moves and updates
- Managed and directed blogger conferences, visits and events
- Facilitated and managed content syndication partnership with GoGo Inflight Internet
 - Advised bloggers in marketing, writing and reader interaction

Critical Content Manager

Hire It Done

-Created and executed digital marketing campaigns and projects by completing assigned tasks within set deadlines and budgets in the Greater Detroit area. 
-Responsibilities included executing digital marketing tasks, creating consistent brand messaging, analyzing marketing campaign performances, using insights from past campaigns to optimize new ones
-Engaged with online audiences, and worked with external collaborators such as media and radio outlets to bring the business and marketing goals to life. 
-Established key performance indicators related to marketing strategy and created and managed website, blogs, and all social media channels.

Social Media and Marketing Director

Social Sparrows

-Audit, strategize, coordinate, create, and execute engaging social media marketing plans for clients ranging from small businesses to celebrity chefs and everything in between.
-Monitoring and reporting on engagement, growth, online trends, algorithm and platform updates and continuously learning and researching the digital world. 
-Work closely with clients' team members to give them the tools and advice they need to carry out a successful campaign. 
-Consulting and managing social media advertisements and examining profit

Senior Content Strategist

Joy Yoga Center and MyJoyYoga.com

-Maintained all social media platforms for both Joy Yoga Center and MyJoyYoga.com, including Facebook, Twitter, YouTube, Instagram, and LinkedIn.
-Worked with SEO and ads manager to perfect marketing and advertising plans.
-Organized community-wide events with partners such as Whole Foods, LUCY, LuluLemon, and My Fit Foods, etc.
-Created content for websites, in-studio marketing materials, flyers, and blogs.
-Managed online reputation via Yelp, Google, and Facebook reviews.
-Worked with reporting avenues such as WebTrends, Google Analytics, and social media platforms.
-Created weekly email campaign strategies and implemented them with tools such as Constant Contact and Campaign Monitor

Social Media Marketing Director

Somerset Publishing

-Create, start-up and implement social media campaigns for three art-related companies. 
-Create and maintain blog features for three companies. 
-Create and manage social media and email campaigns; reach out to appropriate industries.
-Create and manage web content and copy.

Social Media Director

Longhorn Leads

-Create, draft and edit four to six blog features daily, over many different topics.
-Maintain, research and grow social media networks.
-Plan and organize company and industry events, such as trade shows, career fairs and open houses. 
-Assist in web design and create copy content for multiple websites, print material and email campaigns.

Staff Writer/Social Media Marketing Manager

TPA Services

-Create, draft, and edit all marketing materials and mailers and oversee delivery; update and maintain marketing reports and results.
-Plan employee and industry-based events such as training, meetings, and socials. 
-Train and manage new employees on specific job duties such as the call center, appointment scheduling and reception; maintain payroll for each employee.
-Assist in market research and evaluate different financial venues for companies benefit.
-Create and design multiple marketing spreadsheets, marketing tools and materials.

Marketing Manager

GS Marketing

-Brainstormed and created marketing concepts and campaigns for Toyota dealers across the United States.
-Implemented marketing campaigns by drafting all copy for direct marketing pieces such as: brochures, web content, mailers, emails, and internal Toyota campaigns. 
-Proofed and edited all copy and content on all marketing pieces. 
-Maintained all social networking sites, and researched and updated marketing spreadsheets.

Copy Writer

The PR Boutique

-Handled all media relations and planning for over ten clients ranging from high end fashion, non-profits to art galleries and restaurants. 
-Coordinated media opportunities and planned events such as grand openings. 
-Drafted all press releases, proposals, media confirmations, media alerts and calendar listings as well as pitch to media on a daily basis.
-Clients included: Ronald McDonald House of Houston, Tootsies, RA Sushi, Vaughn Christopher Gallery, Center for Success and Independence, Highland Village and Virtuosi of Houston Youth Orchestra.

Intern to Publicist

I absolutely love planning, developing, implementing, and managing digital marketing strategies for brands. With a creative background, keen attention to detail, a passion for analytics, and an out-of-the-box approach, I can take any brand to the next level. I welcome challenges and crave problem-solving.

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