ConocoPhillips

Leading organizational change management communications for IT/OT Security team, as they undertake initiatives to strengthen cybersecurity culture and secure assets and data.

Collaborate with Chief Information Security Officer (CISO) and her leadership team to create and adapt change management communication strategy.

Develop content strategy, including determining content needs with each stakeholder audience, writing, editing, channel selection and timelines.

Build relationships with Information Technology and Operations Technology subject matter experts, as well as external support consultants.

Analyst, Organizational Change Management Communications

Phillips 66

Championed development and execution of communications for more than 2,300 employees and contractors; single largest campus for Phillips 66 globally, including strategic plans, written and visual content and communication resource toolkits that enable the organization to achieve its strategic objectives. 

Editor and content developer for internal communications channels, including weekly newsletter (84% readership rate), SharePoint intranet site (3,000 unique visitors per month), news mobile app (highest engagement numbers as compared to other Phillips 66 sites), and onsite TV bulletin boards. 

Created and implemented internal newsletter strategy for a global workforce of 14,000 as editor of employee newsletter, global manager newsletter (Distribution: 3,000), Information Technology business unit global newsletter (Distribution: 875), Houston site employee newsletter (Distribution: 2,000) and Bartlesville site employee newsletter (Distribution: 2,500). Readership engagement metrics consistently rate in 65-80 range.

Developed and advised communication strategy, goals, channels, and timelines for organizational change management efforts of global Human Resources, Health, Environment and Safety, Facilities, Emergency Management, Inclusion and Diversity, and corporate initiatives.

Created process to measure and analyze communications effectiveness using Microsoft Excel, Tableau and Power BI to better understand impacts and opportunities of our communications strategy.

Provided communications support during emergency events. Also, provided communications support to HSE, Bartlesville Leadership Team and Health Services for COVID-19 pandemic response.

Supported Human Resources Operations teams and Phillips 66 Corporate Communications.

Advised 9 employee resource groups on communication strategy. Groups were charged with improving inclusion and diversity efforts, provide professional development, networking and community service opportunities.

Advisor, Internal Communications

EDGE Services, Inc.

Directed all aspects of marketing communications strategy and communications (print, email, web, presentations, social media, campaign development) for IT staffing company serving the top 150 banks, credit unions and financial service companies. 

Created the first comprehensive internal communication and knowledge-sharing tool for EDGE corporate team, which is entirely remote.  EDGENet, a Microsoft SharePoint-2003 based tool, used to share information and archive company information. 

Supported IT Department with project management through major organizational IT transition, over one-year period, including email server transfer and core system conversion. Responsibilities included project management, vendor relations, and coordination of IT support for employees through transition periods.

Managed two redesigns of www.edgeservices.com, including site organization, content development, creative development, testing, vendor relations, and launch. Ongoing duties included site maintenance and analytics.

Managed online presence for EDGE Services, including website content, blog posts, and social media outlets (Facebook, Twitter, LinkedIn).

Manager, Marketing Communications

Fidelity Information Services

Led communications strategy for Outsourcing Solutions Team, a team charged with capturing corporate knowledge, build knowledge sharing among teams, and identify efficiencies across IT client accounts. Team built and grew OSNet, using Microsoft SharePoint to build online collaboration tool for 13 remote client sites.

Built strategic planning tools to communicate goal development and results tracking to tie OSNet (SharePoint) participation to employees’ annual goals.

Facilitated change management of SharePoint development status and progress to key stakeholders.

Articulated benefits, features, and opportunities of using SharePoint technology to gain organizational efficiencies, to employees.

Coordinator, Internal Communications

Connecting humans with communications I Internal Communications I Storytelling I Employee Engagement I DEI I Relationship Building I Strategic Communications

Performance-driven communications professional with extensive experience in internal and external strategic communications at the Fortune 100 level in the highly competitive energy sector. Forward-thinking creative strategist, with excellent writing and editing skills with a proven ability to translate complex insights to actionable plans that drive the bottom-line. A focus on collaboration with the strong interpersonal skills necessary to deliver key messaging to key stakeholders company-wide.

Taplio

Heather Crawley's Linkedin Analytics

Heather Crawley

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Heather Crawley's Linkedin Analytics

Heather Crawley

Want to drive more opportunities from LinkedIn?

Heather Crawley's Linkedin Analytics