Revenue Room™ Connect

Founder and CEO & Founder | Revenue Room Connect
Building powerful revenue networks, one meaningful connection at a time.

As the founder of Revenue Room Connect, I created a curated connection engine for revenue-critical leaders in media, events, and B2B information. Our mission: to accelerate peer-to-peer learning, strategic deal flow, and career-defining relationships. We match high-intent professionals—from RevOps to CROs—for targeted networking, purposeful conversations, and access to a high-caliber community that actually delivers ROI.

Chief Executive Officer

H2K Labs

H2K Labs is a revenue and profitability growth partner that helps clients with high levels of data liquidity including media, events, business information, marketplaces and marketing services. We architect data strategies that fuel revenue growth, reduce costs, optimize processes, and increase margins and EBITDA. Our "force multiplier" equation is our experience in the industries we serve, a relentless focus on revenue growth and cost optimization, and platforms that are purpose-built for highly complex data environments and/or two-sided business models.

Services:
1) Consulting & Advisory
2) Insightify Data Intelligence Platform
3) Revenue Room™ Connect Professional Network: LunchLab, RevvedUP, The Revenue Room™ Podcast, RRC Bootcamp, & The Annual State of Data-Driven Growth Report

CEO and Founder

Events Venture Group

Member

KD New York

Investor. KD New York’s yarns are proprietary plant-based fibers that rival animal-based yarns in their luxurious, completely animal-free makeup, handfeel and durability. The brand and its subsidiaries are sold in over 200 stores and online globally.

KD Knit Corporation, the parent of KD New York, is a B Corporation dedicated to maintaining the highest standards for environmental sustainability, product and business transparency and employee well-being.

The art of movement, animal welfare and the environment are central to KD New York’s core beliefs. Ten percent (10%) of annual profits are donated to support Dance Theatre of Harlem, The Wolf Conservation Center and The Nature Conservancy.

Investor

Sales Enablement Society

Kickback

Strategic Advisor

Pavilion

Executive Member

Feathr

Advisor

Edflex

Head of Global Alliances NA/Consultant

Gleanin

Gleanin helps exhibition organisers leverage the social web to increase attendance. A fully integrated marketing, website and registration tool built specifically for event organisers with embedded sociability.

Head of North America (Consultant)

CEO at H2K Labs | Helping business leaders scale up their revenue potential and achieve profitable growth faster | Data-Powered Revenue Acceleration

I've lived through every major disruption in media, events, and data businesses since the dawn of digital. Here's what I know: the old playbooks are broken. The CEOs I work with aren't just trying to hit numbers anymore. They're reimagining what their businesses MUST become in an AI-powered world.

I'm genuinely obsessed with these industries. While others see struggling legacy businesses, I see untapped potential. I've always pushed for what's next, championing data monetization before it was trendy, architecting new revenue models when print was dying, and now helping leaders navigate AI. I've built my career on seeing around corners during turbulent times.

I was the first to connect the dots between data liquidity and enterprise value in our industries, and remain the only one who's built a proven methodology to solve this challenge. While others talk digital transformation in abstract terms, I've spent years perfecting the blueprint for turning data into revenue, profitability, and measurable value creation. This isn't theoretical. It's battle-tested.

At H2K Labs, I wear two hats. First, I build communities where real conversations happen. Through Revenue Room™ Connect, I've created spaces where CEOs & C-suite leaders drop the corporate speak and dig into what's really keeping them up at night. Whether it's an intimate Revenue Room™ Salon, an immersive RevLab, or our flagship RevvedUP conference, these aren't networking events. They're strategic accelerators where breakthroughs happen.

Second, I lead our Strategy Group, partnering with select media, events & information companies whose leadership teams are ready for bold moves. We don't work with everyone. We work with CEOs and boards who understand incremental change won't cut it. Together, we transform complex data ecosystems into competitive moats, turning data liquidity into revenue velocity and enterprise value.

Today's reality? Your data is either your biggest asset or your biggest liability. AI isn't coming; it's here. The gap between leaders who get this and those who don't is widening daily. My philosophy: embrace complexity, invest in relationships, and never stop questioning what's possible.

Leading a media, events, or information business and wrestling with turning disruption into opportunity? Let's talk. The future belongs to those brave enough to build it.

✨ If you’re a CEO, CMO,, revenue-critical C-suite leader, or Chief Event Officer looking to build real, durable attendee growth while driving down CAC, this Revenue Room™ podcast is essential listening.

The fastest most cost efficient path to high-value event attendees is hiding in plain sight: referrals.

I just sat down with Michael B., CEO of InGo, to unpack why referral-driven attendee acquisition is quietly outperforming every traditional channel. Context: we’re talking about the most cost-efficient, highest-intent pipeline an event leader can generate. Full stop.

A few points from the conversation that should make any CEO or revenue owner rethink their acquisition mix:

🟠 Referral attendees convert at dramatically higher rates because they arrive pre-qualified by people they trust.

🟠 Informa and RX Global found that 17% of the time the person has a higher title than the average attendee.

🟠 The lift isn’t just volume. Referred attendees show up more, engage more, and drive materially higher downstream revenue.

🟠 Most teams leave the majority of referral potential untapped because they bolt it on at the end instead of designing for it from day one.

If you're responsible for event P&L, this episode is worth your time. And if you want to see referral economics applied inside a real business community, take a look via your preferred platform:

♦️ Watch the full episode on YouTube:
https://lnkd.in/eb3GAHvX

♦️ Listen to the podcast on:
- Apple: https://lnkd.in/epQYEMiA
- Spotify: https://lnkd.in/epZxTg6n
- Amazon Music: https://lnkd.in/emJ8CAH5

♦️ Read on The Revenue Room™ Blog: 
https://lnkd.in/ew34U8HH

Heather Holst-Knudsen

CEO & Founder H2K Labs, Revenue Room™ CXO, RevvedUP and Host of The Revenue Room™ Podcast

Every CEO knows that growth doesn’t happen from the top down anymore.

It happens when the right team moves in sync - fast, focused, and aligned.

That’s why at Revenue Room™ CXO, we built our Executive Advisory Board to reflect both sides of performance:

The CEO Cohort, who define the vision.

And the Growth Cohort, who build the engine to achieve it.

The Growth Cohort brings together the leaders responsible for turning strategy into motion - the Chief Commercial Officers, Chief Marketing Officers, Divisional Heads, Chief Operating Officers, and Chief Product Officers redefining how organizations grow in the AI era.

These are the operators behind the acceleration:

- Mike Carlucci, COO, Clarion Events North America
- Tina Hannagan, Chief Commercial Officer, Definitive Healthcare
- Amanda Landsaw, CMO, EndeavorB2B
- Constance Sayers, CRO, Wellesley Information Services
- Kate Spellman, Chief Commercial Officer, Questex
- Denise M., Chief Commercial Officer, Informa Markets
- Nino Tasca, Chief Product Officer, Northstar Travel Group
- Jane Qin Medeiros, EVP/GM, Informa TechTarget

Each one leads where growth meets complexity — architecting new models, reengineering customer value, and translating transformation into measurable performance.

They ensure RevvedUP 2026 speaks to both the art and science of growth:

From the high-level frameworks that CEOs care about to the operational realities CXOs must execute every day.

That’s what makes this community different. It’s not a hierarchy. It’s a high-performance system.

Because when CEOs and their growth leaders move as one, speed becomes strategy.

Join The Revenue Room™ CXO Executive Advisory Board and 150+ CEOs and revenue-critical CXOs at RevvedUP 2026, March 23–24, at The Vinoy Resort & Golf Club in St. Petersburg, FL.

The link to register is in the comments. Take advantage of Frontrunner Rates until November 30th!

RevvedUP 2026 is a Revenue Room™ CXO summit co-produced by H2K Labs and Outsell, Inc.

Anthea Stratigos | Kerry Gumas

The Growth Cohort: Where Strategy Becomes Acceleration

The most exciting companies in media and events aren’t waiting for transformation. They’re building it.

At RevvedUP 2026, the Founder Roundtable moderated by one of my favorites, Jacob Donnelly, Founder, A Media Operator, flips the lens. Instead of legacy operators, we’re giving the mic to founders who are rewriting the growth model in real time.

These are the builders - CEOs like Mo Islam of Arkaea Media Group and Michelle Metter of Fast Forward - who are embedding AI and data into the core of their businesses, not layering it on top. They’re collapsing silos, rethinking culture, and proving that startup speed can coexist with enterprise scale.

This is not theory. It’s the under-the-hood view of how innovation really happens when you’re founder-led, market-aware, and running full throttle.

Join Jacob, Mo, Michelle and 150+ CEOs and revenue-critical CXOs at RevvedUP 2026, March 23–24, at The Vinoy Resort & Golf Club in St. Petersburg, FL.

Get on the grid. Link to register with Frontrunner Rates through November 30 in the comments.

RevvedUP 2026 is a Revenue Room™ CXO summit co-produced by H2K Labs and Outsell, Inc.

Anthea Stratigos | Kerry Gumas

Ready to put revenue at the center of your business? Let us help you take control of your data, transform your revenue growth and improve your profitability. 

Contact me today at 941-271-4915 or heather@h2klabs.com to join other B2B business information companies already thriving with our help. 

As the CEO and Founder of H2K Labs, I lead a revenue and profitability growth consultancy that helps clients with high levels of data liquidity across various industries, such as media, events, business information, marketplaces, and marketing services. With over 30 years of experience as an operator and leader in the industries we serve, I have successfully architected data strategies that fuel revenue growth, reduce costs, optimize processes, and increase margins and EBITDA for our clients.

My core competencies include data, revenue, and product strategy. I leverage my industry experience, data-driven approach, and innovative platforms to create value for our clients and stakeholders in rapidly evolving and complex environments. My mission is to be a force multiplier for revenue growth and profitability and to empower our clients to achieve their goals and vision.

Let’s have a zero-obligation chat - book a discovery call to find out how we can partner to orchestrate profitable revenue growth: https://www.h2klabs.com/consultation

Business Intelligence | AI | Artificial Intelligence | Analytics | Finance | Marketing | Leadership | Insightify | Channel Metrics | Data Management | Lead Generation

taplio

Heather Holst-Knudsen's Linkedin Analytics

Heather Holst-Knudsen

Performance ScoreHeather Holst-Knudsen's LinkedIn Performance

Heather Holst-Knudsen's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Heather Holst-Knudsen's Linkedin Analytics

Heather Holst-Knudsen

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heather Holst-Knudsen's LinkedIn Performance

Heather Holst-Knudsen's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Heather Holst-Knudsen's Linkedin Analytics

Performance ScoreHeather Holst-Knudsen's LinkedIn Performance

Heather Holst-Knudsen's Best Posts (last 30 days)