Wise & Shine Marketing LLC

Consulting, coaching, advisory, and creative services for leaders who need a strategic partner to help assess, ideate, strategize, prioritize, plan, measure, optimize, and scale (themselves and their businesses) with intention.

CLIENT WORK INCLUDES:

Brilliant Muse — Founder & leadership coaching; Organizational design; Strategic and hands-on marketing and creative services (GTM, brand, digital, content, social, services, growth).

Cisco — Leadership coaching; Team building and optimization; Strategic offsite planning and facilitation; Original and ghost-written CEC articles targeting employees; Various marketing and comms-related projects.

ActualTech Media — Developed and delivered a 3-part webinar series to help marketers: 1) How to Build a Full-Funnel Integrated Marketing Campaign for a B2B Tech Audience; 2) How to Build a Strategic Webinar Program for a B2B Tech Audience; and 3) How to Help Sales Turn Webinar Leads into Meetings.

Solopreneur

Gigamon

Launched and managed a new video Center of Excellence to operationalize the strategy, development, and execution of all video at Gigamon

Built and managed a global, end-to-end Webinar Program and Demand Engine from scratch -- consistently beating lead and revenue targets

* Promoted from Sr. Integrated Campaign Manager for Demand Generation / Webinar Program Lead
* Won Marketing Maverick Award for launching and leading the first Integrated Cloud Campaign

Head of Digital & Video Programs Center of Expertise

Crawford Group

Accountable for the vision, strategy, and execution of all marketing and internal communications for the business. Created a content marketing strategy that included commissioning a research study on marketers’ workloads, a podcast, blog, social media, integrated omnichannel campaigns, and speaking engagements.

Director of Marketing, Communications & Services

TopRank Marketing

Managed simultaneous digital marketing projects and resources (across multiple client accounts — SAP, 3M, Prophix) by implementing integrated digital content strategies that included: Content Marketing, SEO, Social Media Marketing, Online Advertising, and Influencer Marketing.

Senior Digital & Content Strategist and Account Manager

Vendini

Built and managed a team of 13 accountable for the vision, strategy, and execution of all marketing,corporate, and internal communications. (promoted from Director of Mktg)
— Evolved brand: new messaging and design, documented guidelines, employee training
— Partnered with CEO and CRO to develop storylines, emails, talking points, and positioning 
— Managed PR, Crisis Communications, and Employee Communications
— Led the strategy / managed execution of user conferences, tradeshows, and employee events
— Directed the development and execution of all campaigns and assets: video, digital, social, print, environmental design, blogs, SEO & SEM, webinars, sales enablement, and training

VP of Marketing & Corporate Communications

Content Marketing Institute

— Defined GTM, brand, voice, and messaging; Created and lead digital, editorial, and content strategy 
— Served as content strategy evangelist through speaking, blogging, and building community

Chief Content Alchemist (Speaker, Storyteller, & More)

Cisco

Directed a team of 14 with global accountability for creating marketing-generated revenue through Inbound and Content Marketing (Paid/Earned/Owned). 

— Implemented Agile Marketing and improved productivity over 27% in first 3 months; established granular tracking, KPI's, measurement methodology and implemented first-ever Inbound revenue dashboard for global reporting and accountability; created and optimized new landing pages (design & copy, A/B testing, etc.) early results showed conversions up by over 80%

— Created customer value and generated hundreds of millions annually (exceeding SQL targets) by implementing an Inbound practice to get found, engage, and convert

— Built and scaled a global framework with testing, optimization, and measurable revenue results

— Taught and drove marketing transformation and the adoption of Inbound and Content Marketing practices to create marketing-led pipeline in the Commercial / Mid-market SMB space globally

— Go-to representative and volunteer for several internal optimization and change leadership efforts (Served as “Courage Officer” within core values initiative, selected for CMO’s “Disruptors” team, led Content Transformation, etc.)

Head of Inbound Marketing Experience Center of Expertise

Directed a diverse team of web development and online / social media / content marketing professionals responsible for strategy, planning, execution and management of global websites, programs and assets that accelerate and enable marketing and communications effectiveness for Cisco Services (a $9Bn global business constituting 22% of Cisco’s overall revenue).

— Created a profitable in-house global digital agency that operated almost exclusively on inter-departmental cross charges to consistently meet SLAs. This complex system required meticulous stakeholder, resource, and budget management. This established the value of digital and social media marketing and ultimately we were incorporated into the “run the business” budget

— Built a project management and service request platform on SFDC that enabled end-to-end tracking, measurement, and management across the team

— Evolved and redesigned employee, partner, and customer sites and communities into digital experiences that supported marketing, business, and user needs to achieve targeted results. Example results: conversion rates of 15% (on click-to-chat) and 25% (on 800#) into qualified leads, major increases in ROI of sites, as well as industry recognition from ITSMA, SiteIQ, and Content Marketing Institute

— Led the “Content Transformation” strategic initiative to transition to a customer-centric, data-driven, inbound and content marketing approach

Head of Digital Media Solutions Center of Expertise

— Member of core team that launched Cisco’s first dynamically driven, semantic, unified website
— Managed Vocabulary Governance Board, established workflows, templates, and training
— Partnered with IT, made recommendations, ensured requirements were done and documented
— Created web strategies and managed execution resources

Senior Web Marketing Lead (consultant)

WebGain

Created, managed, and administered worldwide programs including market development funds (MDF), rebates, sales incentives, customer, channel, partner referral, and academic programs; 
Managed special projects such as CRM integration / business systems development, operations intranet site creation, and process re-engineering and documentation

Senior Worldwide Channel Marketing Programs Manager

Defined and managed integrated online and offline marketing communication programs for the Broadband Initiative and Signature Services Group. This included branded content distributed via our "Broadband News" print publication as well as product packaging, collateral, and events

Senior Marketing Communications Manager

Edify

Responsible for creating and implementing integrated marketing communications programs for the leading provider of end-to-end CRM software solutions. 
— Defined, positioned, and managed strategic print and multimedia marketing programs and events
— Aligned all programs with sales campaigns and ensured proper use of Edify brand

Senior Marketing & Corporate Communications Manager

Strategic B2B Marketing Leader / Speaker / Consultant specializing in building, optimizing, and scaling #Digital, #Video, and #Content Marketing programs and teams

Senior strategic marketer and leader with deep expertise in integrated campaigns, content, demand, and ops. A voracious learner with a growth mindset. Passionate about people and transforming our experiences.

⇢ Exceptional at creating, managing, scaling, and evolving global, integrated programs (and teams) from strategy, planning, and design — through leadership buy-in and stakeholder management — to execution, enablement, measurement, analysis, reporting, and optimization

⇢ Expert-level visual, verbal, and written communication skills. High-energy, experienced, and effective writer, editor, speaker, and teacher. Skilled at designing innovative strategies to deliver the right content, to the right person, at the right time, in the right way, on the right channels

⇢ Inspirational leader / influencer / collaborator with proven ability to build and nurture teams, work across, up, and down in high-growth organizations — translating ideas into action to drive measurable results (despite ambiguity)

⇢ People-oriented and operationally-minded, problem-solver and status-quo buster who loves to laugh, learn, and make an impact

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