The Partner Agency

Welcome to The Partner Agency, where innovation meets digital marketing excellence! 
At The Partner Agency, we're not just a team; we're your strategic partners in navigating the dynamic landscape of eCommerce. As seasoned digital marketers, we specialize in crafting and executing tailored Marketing Plans that elevate your brand across various channels. 

🌐 Affiliate Channel:
Our experts are adept at developing and launching Affiliate Marketing Plans that drive conversions and amplify your online presence. Harness the power of partnerships to expand your reach and boost revenue. 

📱 Social Media Channel:
Ignite your social media presence with our cutting-edge strategies. From content creation to campaign management, we ensure your brand stands out in the digital crowd. 

🔍 SEO (Search Engine Optimization):
Climb the ranks and dominate search engine results with our SEO expertise. We optimize your online assets to increase visibility, attract organic traffic, and secure a competitive edge. 

📧 Email Marketing:
Unlock the potential of personalized and impactful communication through our Email Marketing Plans. Nurture customer relationships, drive engagement, and convert leads into loyal patrons. 

🔍 Ecommerce Channel Audits:
Curious about your online store's performance? Our Ecommerce Channel Audits provide comprehensive insights. Uncover strengths, pinpoint areas for improvement, and set the stage for strategic growth. 

🛍️ Shopify Management Services:
Let us handle the intricacies of your Shopify store, from setup to ongoing management. Focus on your business, while we optimize your storefront for seamless user experiences and increased conversions.
 
🎨 Graphic Design Services:
Capture attention with visually stunning graphics. Our Graphic Design Services bring your brand to life, creating a visual identity that resonates with your target audience.
Join hands with The Partner Agency and embark on a journey of digital transformation.

CMO 

The Landing World

The Landing World® Brand: Crafted for Active Lifestyles
At The Landing World®, we are more than just a brand – we are a passion-driven pursuit of adventure. Rooted in the heart of the Pacific, we have curated a collection that resonates with those who embrace an active way of life, whether it's riding the waves, carving through snow, or simply soaking up the sun on the beach.

Chief Executive Officer

Heather Paulson Consulting Inc

The last company I was hired to audit I saved them over $3 Million dollars in online advertising spend. My eCommerce channel audits will save your company money. I work one on one with brands and their teams under this company for brands who want me on an MNDA to perform various functions. 

Strategic Executive Consultant | Interim Leader | SEO Maestro
With over two decades of experience, I've been a driving force behind the success of numerous brands SEO initiatives, hire me before your competitor does. 

Omni Channel Ecommerce Audits
My proficiency extends to comprehensive Omni Channel Ecommerce Audits, dissecting every facet of your digital presence to optimize performance, enhance user experience, and maximize ROI. 

Fortune 500 Expertise | Brand Launches | Strategic Pivots
I've played a pivotal role in the success stories of Fortune 500 companies, facilitating brand launches, orchestrating strategic pivots, and injecting fresh life into established brands. Whether it's launching new products or reinvigorating a brand, my strategic insights drive success. 

Fractional CMO | Vice President | CEO
When executives need a breather or some well-deserved time off, I seamlessly step in as a fractional CMO, Vice President, or CEO, ensuring business continuity and strategic leadership. 

Competitor Research and Analysis
I excel in providing in-depth competitor research and analysis, delivering actionable insights that empower businesses to stay ahead in the competitive landscape. 

Tech Stack Audits | Consulting Services: UX, CX, Web Development, and Ecommerce Channels
In addition to my prowess in digital strategy, I conduct meticulous Tech Stack Audits to optimize your technological infrastructure. My consultancy extends to advising businesses on enhancing User Experience (UX) and Customer Experience (CX), steering successful web development projects, and navigating diverse ecommerce channels such as Social, Affiliate Marketing, SEO, and PPC.

Unitrac.io

Unitrac is the new paradigm technology that will alter ecommerce as we know it. It is a disruptive technology  - we are seeking Investors.

Founder/Inventor

Paulson Management Group, Inc.

Internet Marketing Agency Development– Within 5 days of company launch I was able to secure our first client. Grew company to a million + revenue per annum with over 16 employees with $0 debt! Company was sold to Shaaf/Partnercentric Oct 2014.

Technology Development – Invented UniTrac a lead generation and analytics and tracking tool to assist clients in obtaining quality leads with detailed click to path data including appending affiliate tracking ID’s per network and geo location tabs based on IP level based data. Built the industries largest Affiliate management data mining system AFFMAN Database. 

 Company  Initiatives - Organized all company advertising, budgets and growth, industry publication advertisements, and industry event as well as all process docs, all internal docs, activities team schedules and all online marketing and CRM client relationships.

Office Work Environment - Established trained and coached a highly productive team of 16 internet marketers. Developed rewarding fun engaging office environments and offices in Boulder Colorado and London England.

Team Management –  Oversaw the management of upwards of 40+ clients monthly. Organized and wrote internal team documents as well as client facing contracts all business NDA’s and developed all reporting and content for PMG brand voice. Established our internet marketing agency as one of the top in the industry. Wrote employee training manuals, trained team on PPC, SEO,  Social, Affiliate, Email, Mobile, all marketing initiatives directed via many CRM and third party advertising networks and platforms.

- My client sales contract closing rate is over 60%

*A few of our clients included: Network Solutions, American Greetings, BuildaBear.com, Flip.com, box.net, SpartanRace, directlegal.com, authoritylabs to name a few..

President/Founder

PPC Classroom

Online PPC Coach/ Teacher – Teacher for PPC Classroom. Taught thousands of students via SKYPE how to set up, manage, and successfully accelerate sales using all Paid Search opportunities. I am a Google 3 times certified Adwords professional. 

Best Case Practices - Using eye tracking studies as well as other industry testing research we went through writing qualifying ad copy, targeting consumers based on term use and placement, as well as increasing brand awareness through proper display URL type structure, keyword long tail attribution to KW lists and proper clustering and ad grouping to maximize placement at a lower CPC.

SEO - Taught Algorithm uptick factors as well as term density attribution for regional page placement, as well as link schemas both on page and off page white hat tactics. Oversaw the increase in placement, taught reporting metrics and report template building.

Classroom Manager

Microsoft

3 Month Contractor iSEM Team - I was brought in as a temp contractor to establish best case PPC management practices to PPC budgets of upwards of $20 Million Annually for the iSEM team. 

Reporting  - Established best practice internal reporting templates for team via Microsoft excel for all MSN online properties being advertised in Google, YAHOO, and Microsoft Network now BING.

Increased - Traffic by allocating budgets to competitor engines, increased MSN network PV (Page Views) that increased overall display advertising sales by targeting higher level archetype category pages with traffic which led traffic to drill down to sub categories.

Taught iSEM team my PPC Adwords clustering methodologies and trained them to put them into practice to reduce PPC spend.

PartnerCentric, Inc.

Developed the marketing services division including - Client on boarding, client contract writing and negotiations. Developed and Managed client online advertising campaigns, paid search, SEO, Mobile media, Google video, email management, online development, vendor software integrations, e strategies, UI analysis, statistics reporting and all server side client taguchi and multivariate testing.

This Division at PartnerCentric won designation as Promotion Worlds Top 10 SEO companies in the United States with SEO services under the direction of Ms Paulson

Left this position to start my own agency.

Director Marketing Services Division 

X10 Wireless Technology, Inc

*Increased affiliate sales by 313% within a few months of being hired*

Managed  process of communication of over 10,000 affiliates in three networks; Commission Junction, Performics, and our Indie or internal affiliate program.

Increased affiliate sales in our indie program by over 787% from Jan to April 2005.

Under my direction the Paid search channels increased sales by over 291% within a two months of being designated SEM

Split tested and analyzed landing pages; implemented new UI enhancements based off conversion data and keyword conversion rates. 

Ms Paulson  introduced to the affiliate community ARM (Affiliate relationship management) a process for identifying and grouping affiliates for more streamlined communications within a large affiliate program which she introduced at eComXpo. Ms Paulson identified this process when she held the position of Affiliate Marketing Director at X10 Wireless technologies

Rose this affiliate program from a $2.00 3 month EPC to a $58.00 3 month EPC in Commission Junction

Implemented brand campaigns and dynamic landing pages that were weighted based on conversion to populate all online channels based on CONV weight frequency. 

Had to leave this position due to son needing at home care.

Affiliate Marketing Director - Search Engine Manager

GalaSource Inc

Reorganized online marketing channels at a savings of $148,000 annually

Implemented e-mail marketing channel and e-mail testing.
 	
Implemented PPC API and oversaw management of all search engine marketing and B2B comparison engines and datafeeds.

Took the site from a global popularity index of 2 million to one of the top 150,000 most visited sites in the world within 3 months

Implemented Web trends 7 statistics and tracking analytics analyzed traffic patterns and reconfigured landing pages to benefit traffic patterns.

Oversaw the UI development of the companies 4 additional sites, including managing all online marketing channels for both the B2B and B2C platforms

Marketing initiatives broke company records in sales the first month from 250 to over 500K.

Left this company to move to Seattle to be closer to Grandmother who was in her final stages of life.

Vice President  E Marketing

With a track record in Fortune 500 success stories, I excel in brand launches, strategic brand pivots, and rejuvenating established brands. I have a passion for eCommerce and am a technical marketer.

Consultant for thousands of brands: Network Solutions, Build a Bear, NOKIA, The Flip, Microsoft, Yahoo, American Greetings, Bradford Group, Precious Moments, ORECK, box, Safer Brand, Spartan Race, Alen.com, Dr. Siegal's Cookies, Great Aupair, The Bradford Group, Casinos & Big Hotel Brands, EDU Colleges, Government Agencies, Large Food Companies, Retail Fashion Brands. Thousands more...

Awards & RECOGNITION; 
Honored as an Affiliate Marketing Legend Award nominee for Affiliate Summit's Pinnacle Awards
Featured in the January cover/ Issue of FeedFront Magazine 
Nominated as a FAB member of the Performance Marketing Association 
Honorary recipient of the ACC Certified Affiliate Managers Course
Council Member of Gerson Lehrman Group 
Appointed to the advisory board for Affiliate Classroom 
Appointed to the Affiliate Summit advisory board 
Appointed PPCClassroom Manager 
Ms. Paulson was featured in the July issue of Revenue Magazine
FAB member of the Performance Marketing Association
Ms. Paulson was appointed to the advisory board for Affiliate Classroom. education manager.
PromotionWorld.com recognized PartnerCentric as one of the Top 10 SEO companies under Ms Paulson Direction.
Recipient of three Golden Web Awards for e-commerce user interface design
Previous President/Founder Internet marketing agency PMG - Paulson Management Group, Inc sold to Shaaf/Partnercentric in. 

Deep experience managing global large eCommerce marketing teams. A/B, Taguchi, and Multivariate conversion testing and advanced e commerce user interface design skills. Specializing in DTC Shopify commerce. Experience in building companies brands managing product marketing and brand campaigns, analytics, market analysis, product research. 

* Search Engine Optimization Master/ SEO / SEM

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