Tropic

Tropic is a cost-savings platform that automatically finds ways for businesses to reduce and control costs. By combining procurement workflows, supplier management, and benchmark data together in one place, Tropic makes savings opportunities easy to find and act on.

Customer Marketing Manager

Nova

Nova (now AngelList Transact) turns subscription documents into workflows that investors will love. With Nova, firms reimagine their investor experience with saved profiles, collaborative dashboards, and intuitive reporting.

At Nova, I used customer interviews and research to develop top-of-funnel and sales enablement content. I transformed customer sentiments and technical product specs into informative and valuable content including case studies, objection handling tracks, competitive battlecards, and partnership collateral.

Marketing Operations Lead

scaleMatters

scaleMatters provides early and growth stage B2B companies with world-class revenue operations and intelligence previously accessible only to larger companies. 

At scaleMatters, I developed the overarching content strategy to support top-of-funnel customer acquisition and brand awareness targeting early-stage and growth-stage businesses. I also executed and analyzed the success of different types of content, including blogs, interactive assessments, website copy, social media posts, and podcasts with subject matter experts.

Head of Content

SmartBug Media

SmartBug Media is a HubSpot Elite partner agency that assists businesses in growing revenue through content marketing, sales enablement, web development, marketing automation, and PR. 

As a Revenue Operations Manager, I determined criteria for high-touch HubSpot implementation and upsell/cross-sell opportunities for the agency's clients (small-to-midsize businesses in B2B SaaS).

Manager, Revenue Operations

As a Senior Marketing Specialist, I assisted with development and execution of inbound editorial calendar and marketing strategies. Client highlights include: 
- Increased YOY revenue by 150% through content publication, sales enablement, and marketing automation to streamline pipeline growth and prospecting.
- Increased visitor-to-lead rate by 3% with SEO-driven content strategy.   
- Increased organic website traffic YOY by 20% with blogging, on-page SEO tactics and off-page SEO backlinking and outreach.

Senior Marketing Specialist

As a Marketing Consultant, I was responsible for project management across cross-functional team of designers, developers, and writers for multiple client deliverables to ensure on-time, in-scope completion.

Marketing Consultant

Marquette University

Full-time MBA student at Marquette University with a specialization in marketing. Graduated Beta Gamma Sigma.

I enhanced my knowledge in digital marketing, consumer behavior, and marketing analytics, in addition to education in business strategy and team management.

Full-Time MBA Candidate

Wolters Kluwer Health

Wolters Kluwer Health provides trusted clinical technology and evidence-based solutions that drive effective decision-making and outcomes across healthcare. Specialized in clinical effectiveness, learning, research and safety.

As a Digital Marketing Manager for Sentri7 and Simplifi 797, I implemented new inbound marketing strategy targeting clinical audiences, complemented with implementation of marketing automation software (HubSpot). Grew funnel opportunities by 300% and increased marketing qualified leads by 250%.

I directed the company's editorial process and team of writers for weekly blog posts targeted at a clinical audience, including initial topic creation, editing, posting, and promotion. These efforts grew our blog audience from launch to 7,000+ subscribers.

Digital Marketing Manager

As a Marketing Communication Specialist for Sentri7 and Simplifi 797, I managed thought leadership community, including creation and distribution of 40 e-newsletters per month, and administration of peer-to-peer discussion forums platform. I also oversaw execution of a monthly webinar series including managing guest booking, handling day-of production, and developing post-event marketing campaigns.

Marketing Communications Specialist

As a marketing and PR assistant, I created promotional email newsletters and coordinated online webinar events. I also managed social media activities, including posting and engagement.

Marketing & PR Assistant

The Rock Agency

The Rock Agency provides model management for women, men, curve, fitness, and child models as well as influencers and content creators.

As a part-time staff member, I interacted with talent, integrated digital media tools, and wrote public relations materials. I also handled onboarding and bookings for non-union voice-over talent.

Staff

The Badger Herald

The Badger Herald is the nation’s largest fully independent student newspaper located in Madison, Wisconsin.

My reporting tenure at the Badger Herald included being a writer of in-depth features as Feature Editor, covering news for the city of Madison as City Editor and reporting news for the UW-Madison campus as a Campus Reporter.

Staff Editor and Writer

Customer Marketing @ Tropic | Content + Customer + Product Marketing

I'm always looking to learn something new every day. I aim to lead by example and deliver high-quality work in everything I create. 

Experience with customer marketing, customer advocacy, lifecycle marketing, content marketing, product marketing, sales enablement, competitive analysis, HubSpot implementation (Marketing Hub, Sales Hub, Service Hub), project management, video + podcast production

Things I also enjoy: Cooking/baking, TV cooking competitions, traveling, staying active and lifting weights 😄

Taplio

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Heather Quitos, MBA's Linkedin Analytics

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