Heather Wilson's Linkedin Analytics

With 15 years of experience in CPG and a focus in beauty - I am a diversified and strategic brand builder that uncovers success by identifying the needs of the consumer. I am a hands on, adaptable, and emotionally intelligent leader with experience managing cross-functional collaboration while cultivating a positive, supportive, and productive work environment. To this day, I remember when I found “my calling”. I dove headfirst into my career because I felt immense joy when helping consumers feel seen, valued, and cared for. Throughout my experiences, I’ve found that when you have a true understanding of your consumer and an unwavering commitment to solving their real problems, you can make confident decisions that allow you to build a brand that can stand the test of time. My goal to make consumers feel seen has never changed and I hope it never will. I’ve created success by always bringing my work back to the consumer because I believe when you make an impact on your consumer, you make an impact on the world. Some non-career related facts about me: • I collect coffee mugs - every mug in my collection has a story and I still own my very first mug! • I have a weakness for graphic t-shirts. • My favorite sport is baseball (Go Cubs!). • I love reading and my genre of choice is thriller/mystery (with a rom-com palate cleanser). Areas of Expertise: • Go-to-Market Strategy • Brand Marketing & Management • P&L Ownership • E-Commerce • Content Marketing • Integrated Marketing • Digital Marketing • Social Media Strategy • Public Relations • Affiliate & Influencer Marketing • Creative & Design • Product Innovation • Trend & Data Analysis • Consumer Insights • Project Management • Process Development & Implementation • Team Development