Heather Wilson's Linkedin Analytics

With 15+ years of experience in beauty - I am strategic brand builder with experience leading integrated marketing teams across brand, growth, and lifecycle. I've led brands to success by becoming wildly obsessed with the wants of the customer and developing products, stories, and experiences that answer those wants. Outside of being a diverse digital marketer, I pride myself on growing impactful teams as a hands on, adaptable, and emotionally intelligent leader that believes in cultivating a positive, supportive, and connected work environment. To this day, I remember when I found “my calling”. I dove headfirst into my career because I felt immense joy in helping customers feel seen and validated. Throughout my experiences, I’ve found that when you have a true understanding of your customer and an unwavering commitment to solving their real problems, you can make confident decisions that allow you to build a brand that can stand the test of time. I've always wanted to change the world, to leave it a better place than I found it. And while beauty isn't solving the world's biggest problems, I have witnessed it change people's lives - call it the butterfly effect. That's why my mission has always been simple - make an impact on the customer, because when you make an impact on the customer, you make an impact on the world. I also believe my super power (or what sets me apart) is that while I have my areas of expertise, I'm a compulsive learner and I know a little about a lot. This helps me understand how to make the best marketing decisions while fully understanding the impacts to and needs from cross-functional teams. Some non-career related facts about me: • I collect coffee mugs - every mug in my collection has a story and I still own my very first mug! • I have a weakness for graphic t-shirts. • My favorite sport is baseball (Go Cubs!). • I love reading and my genre of choice is thriller/mystery/horror (with a rom-com palate cleanser). Areas of Expertise: • Go-to-Market Strategy • P&L Ownership • Digital Marketing • E-Commerce • Integrated Marketing (Brand, Growth, Lifecycle) • Content Strategy • Social Media Strategy • Public Relations • Affiliate & Influencer Marketing • Product Innovation • Trend & Data Analysis • Consumer Insights • Process Development & Implementation • Team Development